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Microcontent Playbook

@microcontent_

ich bin hier nur, um meine Tweets zu screenshotten. ✨ Microcontent ♻️ ContentRecycling 🧩 ContentStrategie

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Joined February 2023
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Microcontent Playbook retweeted
Rachel Karten (@milkkarten) profile picture
Rachel Karten
@milkkarten2 May 2023
Obviously, I understand why most publications feel a responsibility to post links—context and facts are important! But are there some tweets where the benefit of the reach of not including a link outweighs the potential traffic from a deprioritized tweet with a link? Likely yes.
Example of the same news being broken (Britney Spears conservatorship being terminated) by both Pop Crave and NY Times. Pop Crave's announcement doesn't have a link and has significantly more engagement than NY Times.

ALT Example of the same news being broken (Britney Spears conservatorship being terminated) by both Pop Crave and NY Times. Pop Crave's announcement doesn't have a link and has significantly more engagement than NY Times.

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Microcontent Playbook retweeted
Rachel Karten (@milkkarten) profile picture
Rachel Karten
@milkkarten2 May 2023
Both @PopCrave and @PopBase have some of the best reach on the entire platform. But why? Are they not just tweeting the same content that every other gossip/news site is posting? Yes, but there’s one big difference. Pop Crave and Pop Base rarely post links.
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