CEO @nectarsocialai, agentic social for brands. ex Meta.
Palo Alto, CA
Joined November 2010
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Misbah Uraizee retweeted
attention is harder to earn than ever, email keeps losing efficiency, and founders have to be brands themselves now.
so every company is asking how to drive demand, know their audience, engage at scale, keep a direct line to each person, and tell what’s actually working.
Misbah Uraizee retweeted
b2b and b2c playbooks are converging.
companies that sell into businesses are building audiences like consumer brands. consumer brands want the relationships enterprise sales teams have with their accounts.
Misbah Uraizee retweeted
today we launched the new nectar.
the bigger story is what we’re seeing on the ground. the way companies grow is fundamentally changing, and the same patterns show up at replit and figma as at nordstrom and unilever 🧵
Engineers stopped writing every line of code and started directing agents.
Growth and marketing teams are in that moment now.
Meet the next chapter of Nectar: the agentic growth stack. One platform replacing 5+ legacy tools. Agents that work every message, creator outreach and creative research about your brand, and tie it all back to revenue 🍊
Misbah Uraizee retweeted
holy fckng sh*t
the more I work on marketing, the more I realize:
→ how much growth we're missing because we're looking in the WRONG places
what founders actually need to know every morning:
1/ who's talking about my product
2/ which creators already love what I'm building
3/ what people are saying about competitors
4/ which trends are picking up before everyone jumps in
5/ what I should actually post today (to get more customers)
@nectarsocialai AI agents can find these signals
check this out:
🤝 Paid partnership
Engineers stopped writing every line of code and started directing agents.
Growth and marketing teams are in that moment now.
Meet the next chapter of Nectar: the agentic growth stack. One platform replacing 5+ legacy tools. Agents that work every message, creator outreach and creative research about your brand, and tie it all back to revenue 🍊
Proud to be leading this shift working with the worlds best brands @Unilever @elfcosmetics @LiquidDeath and many more.
Engineers stopped writing every line of code and started directing agents.
Growth and marketing teams are in that moment now.
Meet the next chapter of Nectar: the agentic growth stack. One platform replacing 5+ legacy tools. Agents that work every message, creator outreach and creative research about your brand, and tie it all back to revenue 🍊
Misbah Uraizee retweeted
As AI-generated content becomes more common on social, direct relationships with customers matter even more. @nectarsocialai co-founders @misbahuz and @farahura spoke with @bloomberg about what this shift could mean for platforms, brands, and trust online.
Misbah Uraizee retweeted
Your landing page doesn't control the buyer journey anymore. AI agents do.
Founders @misbahuz and @farahura joined @NYSE to explain how brands win in this shift. Agents cite what customers say about you on Reddit and YouTube more than what you say about yourself. Win those conversations, then turn them into revenue.
That's how brands like e.l.f. Beauty, Unilever and Goop have turned community into $100M+ in attributed revenue with Nectar.
Know which followers buy, and engage them before your competitors do → nectarsocial.com
Misbah Uraizee retweeted
Nectar MCP is live.
Hundreds of millions of pieces of social content from Meta, TikTok, Reddit, YouTube and X. Sentiment, competitor benchmarks, creator discovery, care insights.
Now inside ChatGPT, Claude, Gemini and Copilot. Connect once, ask anything.
Misbah Uraizee retweeted
AI is collapsing the marketing stack. So what are fast-growing brands doing differently?
Tomorrow at @advertisingweek, our CEO @misbahuz sits down with Jennifer Fleiss, Sarah Willersdorf, and Caryn Wasser to answer exactly that.
Innovation Stage, Oct 6, 2:30 PM ET. Come say hi 🗽
Misbah Uraizee retweeted
A 5× increase in AI-generated content since March changes the brief for anyone spending on social.
That’s the growth our platform has tracked, alongside a new requirement: “diligence at scale.”
As AI expands what creators can produce, brands need a clearer view of what deserves their investment. The quality of the work, the credibility of the creator and their suitability to represent the brand all need to hold up before the budget follows.
Thanks @MTSlive for having our founders @misbahuz and @farahura yesterday!
1:57 mark onwards @farahura and myself talking all things AI slop x future of brand marketing in social channels and more. Thanks for having us today @MTSlive
DEEPSEEK-V4.1 | COGNITION SWE-2 | NEW CA AI LAWS xitter.cf/i/broadcasts/1dxYlagMM…
Misbah Uraizee retweeted
DEEPSEEK-V4.1 | COGNITION SWE-2 | NEW CA AI LAWS xitter.cf/i/broadcasts/1dxYlagMM…
Misbah Uraizee retweeted
3 yrs ago I quit @Meta to build @nectarsocialai with my sister.
last week we closed $30M with @MenloVentures @GVteam @trueventures. we ship for @LiquidDeath @figma @elfcosmetics @getgraza + 100s more.
here's the reality happening beneath our feet:
products are commoditizing. software is commoditizing. the only thing left is how you show up.
distribution is the new moat. relationships are the compounding asset. brand is the only signal a consumer still trusts.
you either touch every customer (you can't) or you build the system that does (you must).
ai slop ads are not the way to get there. agents that operate past human throughput to scale the relationships are.
that's the new go to market we're building at nectar.
Big update in the world of @nectarsocialai today! Excited to have @MenloVentures lead our series A.
Excited to lead the $30M Series A of @nectarsocialai, alongside @trueventures @GVteam @tonysphere @fffabulous and partner with @misbahuz @farahura 💪
The thesis is simple: 80% of gen Z social media engagement is in private chats and DMs. Brands currently can’t reach this surface area at scale. Until @nectarsocialai
Their agents manage 10M+ customer conversations per week across customers like @elfcosmetics and @LiquidDeath and driving $100M+ in new channels. Deployed headless or via webapp.
Stoked to work with the team.
Misbah Uraizee retweeted
. @nectarsocialai : $30M Series A.
→ 10M+ conversations/ week
→ $100M+ revenue attributed back to social
→ 50M+ consumers engaged
→ 80%+ of brand social interactions handled
→ 5x growth in 3 months
Huge congrats @misbahuz & Farah Uraizee.
axios.com/pro/all-deals/2026… #ai
Excited to share the news this morning!
Two years ago, Shamin Walsh at BAM Ventures sent me a deck. Two ex-Meta sisters. No product. I wrote the check.
Today @nectarsocialai raised $30M. Here’s why I knew from day one. 🧵
Misbah Uraizee retweeted
Two years ago, Shamin Walsh at BAM Ventures sent me a deck. Two ex-Meta sisters. No product. I wrote the check.
Today @nectarsocialai raised $30M. Here’s why I knew from day one. 🧵
Misbah Uraizee retweeted
.@garyvee says Fortune 500 CMOs are wasting $0.93 of every dollar they spend, and that "every brand on earth should be spending 20% of their entire marketing budget just on social media organic production."
"Because the mid-funnel and 'tiktokification' of social has eaten up the world, we should spend no media dollars on creative that we're just guessing will work for the big campaign."
"Every Fortune 5000 company is still guessing in the upper funnel: sponsorships, ridiculous stuff. In the lower funnel, we're seeing 2016 A/B testing and Meta frameworks."
"There's a lot of money being wasted by the companies representing the eyeballs watching this show right now, and it makes me sad."
This is how every founder and CMO should be thinking in 2026.
How I’m currently thinking about AI at JRB:
I’m still trying to decide on this but here’s where I’m currently at:
Every employee is FORCED to use AI first daily. I don’t want most of them spending time learning Claude code but I’m considering signing up everyone for Cowork. Similar capabilities for them with easier ux.
Realistically I think 5% of the will and should learn Claude code and build apps. Some already have. But most won’t Andi don’t think it’s how they should be spending their time. So it’s better to enable them. Here’s how:
1. All the softwares we use have AI capabilities. For ex richpanel for Cx, nectar for social and influencer, etc. no legacy softwares without it.
Rip out any old ones that don’t and replace with an AI native one.
2. Designate 1 person in the org to be an AI lead. Goal them on getting AI adoption and usage. They do some internal FDE work and build our apps for people.
3. SEANs. I also have a SEAN we pay $10k/mo to that does the same but they have deeper expertise and a whole team. Prob most similar to what you are doing. Immensely valuable.
To get employees using daily, a few things have to happen:
1. They cant worry about job security
2. They need to be trained on the tools consistently by the AI lead
3. They need tools brought in or built for them.
Open to feedback or thoughts here!
And for me personally I’m building tools like Matt is. But I’m doing it a nights, weekends, etc. building legit super valuable stuff for JRB but I can’t let it get in the way of my real job.