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Mads Krogh Petersen (@mkpcom) profile picture

Mads Krogh Petersen

@mkpcom

Trying to keeping an eye on most things in digital. I have a predilection for healthcare marketing across OTC, Rx and device.

 Copenhagen, Denmark
vertic.com
Joined January 2009
  • Tweets1K
  • Following1.4K
  • Followers1.5K
172Media
Photo by Mads Krogh Petersen (@mkpcom)Photo by Mads Krogh Petersen (@mkpcom)Photo by Mads Krogh Petersen (@mkpcom)Photo by Mads Krogh Petersen (@mkpcom)Photo by Mads Krogh Petersen (@mkpcom)Photo by Mads Krogh Petersen (@mkpcom)Photo by Mads Krogh Petersen (@mkpcom)Photo by Mads Krogh Petersen (@mkpcom)Photo by Mads Krogh Petersen (@mkpcom)Photo by Mads Krogh Petersen (@mkpcom)
fiercepharma.com/marketing/d…

The doctor won't see you now: Survey shows pullback from in-person rep meetings, rise of omnichannel

Are your sales reps finding it harder to see doctors? | Are your sales reps finding it harder to see doctors? A survey of physicians in major European markets suggests that may be the case, providing...

fiercepharma.com
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fiercepharma.com/marketing/b…
Bristol Myers Squibb, Boehringer Ingelheim and Roche most mature pharmas on social media (but still...

Bristol Myers Squibb, Boehringer Ingelheim and Roche most mature pharmas on social media (but still...

Bristol Myers Squibb, Boehringer Ingelheim and Roche are the most mature pharmas on social media, though there are still areas in which the companies can do better.  | Bristol Myers Squibb, Boehrin...

fiercepharma.com
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across.health/publication/ch…
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Mads Krogh Petersen retweeted
Patricia Pomies (@PatPomies) profile picture
Patricia Pomies
@PatPomies10 Jan 2023
Our operations keep expanding! @Globant arrives in Denmark with a hub in Copenhagen to serve the Nordic countries. Welcome @WeAreVertic ! It's so cool to build teams with talented colleagues such as Mads and Sebastian. Let's 🚀!
Image from Patricia Pomies (@PatPomies)
Image from Patricia Pomies (@PatPomies)
Image from Patricia Pomies (@PatPomies)
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research shows that 38% of HCPs commonly visit manufacturer’s websites for information. medicodigital.co.uk/the-impo…
jli.edu.in/blog/advertising-…
outsourcing-pharma.com/Artic…
ncbi.nlm.nih.gov/pmc/article…
outsourcing-pharma.com/Artic…
ohsu.edu/sites/default/files…
antidote.me/blog/clinical-tr…

Clinical trial advertising guidelines

Clinical trial advertising materials should resonate with patients and care partners, as well as adhere to the guidelines set out by the FDA.

antidote.me
vertic.com/our-thinking/digi…
Digital Marketing, Advertising, Design & Product | GUT Network

Digital Marketing, Advertising, Design & Product | GUT Network

Meet GUT, our specialized network of Digital Marketing Services that focuses on AI-powered advertising, strategy, and media.

globant.com
integrate.com/blog/new-b2b-b…

The New B2B Buying Journey & Customer Strategy | Integrate

Develop a customer centric marketing strategy. Learn how the new B2B buying journey should be applied for successful strategies in the Age of the Customer.

integrate.com
emotions are a collection of automated actions aimed at a particular effect that will have importance for the regulation of life. noldus.com/blog/cognitive-ne…

Cognitive neuroscience: Emotions

In my previous blog post, I shared some of the basics of cognitive neuroscience. In this blog post, we will zoom into a more specific part of cognitive neuroscience: emotions.

noldus.com
The Critical Need to Build a European Governance Model for Online Access to Medical Information Services researchgate.net/publication…
(PDF) The Critical Need to Build a European Governance Model for Online Access to Medical Informa...

(PDF) The Critical Need to Build a European Governance Model for Online Access to Medical Informa...

PDF | European pharmaceutical companies have a legal requirement to provide non-promotional Medical Information (MI) services to support healthcare... | Find, read and cite all the research you need...

researchgate.net
In pharmacy cardiovascular testing med-technews.com/news/Digita…
Non-adherence still has very little to do with patients' "forgetting" to take medicine pubmed.ncbi.nlm.nih.gov/2603…
Early Medication Nonadherence After Acute Myocardial Infarction: Insights into Actionable Opportu...

Early Medication Nonadherence After Acute Myocardial Infarction: Insights into Actionable Opportu...

URL: http://www.clinicaltrials.gov. Unique identifier: NCT01088503.

pubmed.ncbi.nlm.nih.gov
Past the WHY of omnichannel and into execution bit.ly/39tVnvn #nextpharmasummit
Digital Marketing, Advertising, Design & Product | GUT Network

Digital Marketing, Advertising, Design & Product | GUT Network

Meet GUT, our specialized network of Digital Marketing Services that focuses on AI-powered advertising, strategy, and media.

globant.com
Care at home vs care at hospital mckinsey.com/industries/heal…
How ‘Care at Home’ ecosystems can reshape the way health systems envision patient care

How ‘Care at Home’ ecosystems can reshape the way health systems envision patient care

A strategy around services in the home could enable health systems’ success in delivering patient-centered care.

mckinsey.com
mmm-online.com/home/channel/…
Built to fail: Pharma’s digital product launches plagued by single-digit success rates

Built to fail: Pharma’s digital product launches plagued by single-digit success rates

More than 90% of the industry’s digital launches fail. The obstacles to getting them right are just as imposing.

mmm-online.com
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