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ReputationManagement

@mkt2x

Reputation Management in a Digital World #MKT2X Course runs in self-paced mode starting 15 March 2021. Sign up today https://teapawt.net/t.co/Mv1B165SSS

 Perth, Western Australia
edx.org/school/curtinx
Joined April 2016
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If you loved #MKT2X check out our latest MOOC on Personal Branding tinyurl.com/ftz4tkp4
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The cost of failing to mitigate reputational risk: #Adidas shareholders launch class action lawsuit over Kanye West brand Yeezy, claiming the sportswear giant knew about Kanye West’s problematic behaviour for years #MKT2x #riskmitigation ow.ly/R6e150O7mJM
Adidas shareholders launch class action lawsuit over Kanye West brand Yeezy

Adidas shareholders launch class action lawsuit over Kanye West brand Yeezy

Investors claim sportswear giant failed to minimise their exposure to risk after the rapper and designer’s antisemitic comments led to a sharp decline in the share price

theguardian.com
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#MKT2x learners - can you think of great examples of CEOs who take a stand on societal issues?
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It's not too late: join us for our 2023 run of #MKT2x
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Welcome to our 2023 learners!
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ReputationManagement retweeted
Katharina Wolf (@KatharinaWolf) profile picture
Katharina Wolf@KatharinaWolf9 Nov 2022
Register now for this year's @PRIANational Research Symposium on 7th December. We'll be talking about the future of PR and PR education - including a look at the past (did you know that this year we are celebrating 50 years of dedicated PR education in Australia?!) #PRreserach22
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Brands are under pressure to distance themselves from Kanye West, now known as Ye, following comments and behaviour that do not align with their values and positioning. This highlights the challenges associated with collaborations & celebrity endorsement ow.ly/omKn50LmiFb
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The sponsorship landscape is changing as key stakeholders are increasingly demanding a greater alignment of values beyond traditional cashflow considerations, driven by long-term reputational considerations
Katharina Wolf (@KatharinaWolf) profile pictureKatharina Wolf@KatharinaWolf19 Oct 2022
And all of a sudden sponsorship is no longer just about money. Following player pushback in response to @NetballAust's new sponsor announcement, high-profile @freodockers fans are now calling on the club to dump @WoodsideEnergy as its major sponsor. @mkt2x theage.com.au/sport/afl/dock…
Dockers legends and fans urge club to dump Woodside as major sponsor

Dockers legends and fans urge club to dump Woodside as major sponsor

In an open letter to the Dockers board and club president Dale Alcock, they said fossil fuel sponsorship was no longer appropriate in an age of climate change.

theage.com.au
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A classic example illustrating how your employees' actions shape the customer experience and your brand's reputation: "Two Air France pilots suspended after fight in cockpit prompts cabin crew to intervene" #MKT2x #travel #EmployeesAsBrandAmbassadors ow.ly/l9cj50Kv6w5

Two Air France pilots suspended after fight in cockpit prompts cabin crew to intervene

Scrap comes to light after French air watchdog cites fuel-leak incidents in saying some of airline’s pilots not properly following safety protocols

theguardian.com
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Real-life Quidditch won't be called Quidditch anymore, partly due to the desire to cut ties to and association with Harry Potter author JK Rowling, thereby supporting the sports’ ‘inclusivity clause’ #reputationmanagement abc.net.au/news/2022-07-21/q…
It's official: Real-life Quidditch won't be called Quidditch anymore. Here's why

It's official: Real-life Quidditch won't be called Quidditch anymore. Here's why

Quidditch, the game inspired by the Harry Potter franchise, will now be known as Quadball. There's a couple of reasons for the change — here's what we know about it.

abc.net.au
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