brand and typography designer Daniel's amigos member, big Cinnamon Toast Crunch guy 🇻🇦✝️
Rainbow Road
Joined October 2016
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Second championship in a row for @TRICONGarage adorning the number set I designed and thankful to be at the track to see it in person this year!
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After the rainy and tragic weekend that it was, celebrating with @Daniel_SuarezG in victory lane at the Coca-Cola 600 will always be the most special win to me.
If anyone at Charlotte was able to get some close-up pictures of the No. 52 throwback let me know!
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Grateful for the chance to honor the legacy of Kyle Busch through this number I designed for Stewart Friesen this weekend.
Throwback design to honor a legend, Kyle Busch, racing this weekend in Charlotte w/ @StewartFriesen
Huge shoutout and thanks to my dude @mlasasso25 for the assist in designing the 52 to match Rowdy’s original 51
🤜🏼🤛🏼
Matthew LaSasso retweeted
Throwback design to honor a legend, Kyle Busch, racing this weekend in Charlotte w/ @StewartFriesen
Huge shoutout and thanks to my dude @mlasasso25 for the assist in designing the 52 to match Rowdy’s original 51
🤜🏼🤛🏼
The return of Roush Fenway Racing? With this concept, I wanted to reinvent the former logo with a consistent type throughout to create a logo system. My goal for the numbers was to develop a throwback style to represent the history of the team and create recognition on track.
let's make it happen @SpireMotorsport
NEWS: Kasey Kahne set to end NASCAR retirement, join Spire Motorsports' Truck Series team for full-time campaign in 2027, sources tell @TheAthletic.
nytimes.com/athletic/7654174…
Spire Motorsports will be running an additional entry next season, so I wanted to update a project I started a couple years ago and share my favorite possible choices to choose from. Which number would you want to see Spire Motorsports run next season?
Matthew LaSasso retweeted
Best average finish by Chevrolet drivers in the Cup Series in 2026:
Daniel Suárez - 14.69
Chase Elliott - 14.77
William Byron - 16.12
Carson Hocevar - 16.73
Kyle Larson - 17.23
Add to the list of numbers I made that Corey Heim will drive! Hope this one goes to victory lane as well.
Also, let this show the benefits of a team investing in its brand with a number set, even if just for some fun.
Out of respect for Jayden Daniels, Corey Heim will no longer be running the No. 5 tonight at Richmond Raceway.
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Which number would you want to see for the third Haas Factory Team car? My vote is bringing back the number 70.
NEWS: Haas Factory Team To Add Dean Thompson, Expands to Three Full-Time Entries for 2027 NASCAR O'Reilly Auto Parts Series Season.
#NASCAR | @deanthompsonr | @NASCAROReillyAP
Read More 📝: haasfactoryteam.com/news/202…
Dale Coyne Racing held a hauler contest a couple years ago while being open to a new logo as well. For my concept, I sharpened the geometry and built identity around motion while the logo and abbreviated marks carry the structure they have used throughout their history. (1/2)
reeled in a yard of bricks
another defining graphic designer moment with Corey Heim and 23XI Racing
first Crown Jewel win for my number in the Brickyard 400 at Indianapolis Motor Speedway
once again requesting to @23XIRacing that @CoreyHeim_ runs the No. 67 full time
McAnally-Hilgemann Racing and Bill McAnally Racing operate under one organization with two names, but one that lacks consistency. My goal was to combine the two identities with modern logos and a matching number style to redevelop this team to have a brand that is their own.
For this Sam Hunt Racing rebrand concept, my goal was to refine their brand over reinventing it. Their current logo combines a couple different logos into a single badge, so I separated these into a wordmark and script logo that carries the team name to increase legibility.
