@mp_tyler

I cover the advertising industry for @MediaPost. Real-time marketing, RTB, programmatic, etc.

mediapost.com
Joined July 2013
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TV Political Ads: Spray And Pray Vs. Targeted: With political programmatic advertising on the... bit.ly/1FVYmaY

Audience Buying Insider: TV Political Ads: Spray And Pray Vs. Targeted

With political programmatic advertising on the rise, it's natural to wonder: "How much of a difference does proper targeting actually make?" You'd need quite the attribution platform to figure out...

mediapost.com
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@aye_yo_ty thanks!
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@HotwireprUS thank you!
Hulu's Move Into Programmatic Signals Change: Hulu's recent announcement that it will move... bit.ly/1LDvncQ
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TubeMogul Invests In Programmatic TV: Programmatic video ad platform Tube Mogul has been investing... bit.ly/1JtOTlL
Sovrn Tells Buyers To Bring Their Own Standards To New 'Viewability Assurance' Program bit.ly/1Fpij9J
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Programmatic Marketers Still Catching Up To Consumers On Mobile: When it comes to where programmatic... bit.ly/1NIpJaS
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.@Townhallcom Media Taps @OpenX For 'Header Bidding' -- bit.ly/1gy5gab
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#Programmatic Radio Enters Test Phase, But 'Tech Tax' Still Looms -- bit.ly/1QmJXoh

RTBlog: Programmatic Radio Enters Test Phase, But 'Tech Tax' Still Looms

The Katz programmatic radio ad exchange is up and running in pilot mode, with Geico being the first named advertiser to buy an ad via the exchange. But what the news also shows is that the "tech tax"...

mediapost.com
MediaMath, Oracle Team To Mesh Ad-Tech And Mar-Tech bit.ly/1NGwJVT via @AdExchanger
.@IAB Releases 'Checklist' For Private Marketplaces -- bit.ly/1NGw9HJ
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DSP @ChoiceStream Raises $14 Million In Series C Round -- bit.ly/1KU4YZu
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.@GEICO Buys First #Programmatic Radio Ad On Katz Exchange -- bit.ly/1KU196m

Real-Time Daily: Geico Buys First Programmatic Radio Ad On Katz Exchange

Katz's programmatic radio ad exchange is now up and running -- at least in pilot mode -- and Geico is the first named brand to participate.

mediapost.com
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EU Programmatic Market Jumped 70.5% In 2014, @IABeurope report notes -- bit.ly/1KhoVUe
Corbis, NetSeer Partner For In-Image #Programmatic Advertising -- bit.ly/1Khmq4q
.@Placed Launches 'Cross-Device Marketplace' To Tie Desktop Ads To In-Store Sales -- bit.ly/1KhiVLb
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.@Altitudedp Digital Unveils Pre-Bid '#Viewability Filtering' For #Programmatic Video -- bit.ly/1OeACRJ

Real-Time Daily: Altitude Digital Unveils Pre-Bid 'Viewability Filtering' For Programmatic Video

Altitude Digital, a supply-side platform (SSP) for video advertising, on Wednesday announced the launch of a new technology it claims can filter, "with a high probability," viewable ads from non-vi...

mediapost.com
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.@Vungle Gives #Mobile Apps A Real-Time Score In New #Programmatic Marketplace bit.ly/1LxIGH7

RTBlog: Vungle Gives Mobile Apps A Real-Time Score In New Programmatic Marketplace

Mobile in-app video ad tech provider Vungle on Wednesday launched a private programmatic marketplace that will allow advertisers to reach target audiences in apps. The twist is that Vungle's market...

mediapost.com
#Programmatic TV Platform AdMore Opens Office In Chicago, Bolsters Sales Team -- bit.ly/1UT4kQs
.@ConnexityInc Offers 'Data-As-A-Service' Offering To Advertisers Via BlueKai, LiveRamp -- bit.ly/1UT1hI8
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