Jake Vermillion (@mpphjake) header
Jake Vermillion (@mpphjake) profile picture

Oversees marketing & digital at @mortgagechampions. Helps mortgage companies and pros fund charities through @mpphusa. Runner. Cyclist. #GoAvs

Florida, USA
Joined March 2018
Photo by Jake Vermillion (@mpphjake)Photo by Jake Vermillion (@mpphjake)Photo by Jake Vermillion (@mpphjake)Photo by Jake Vermillion (@mpphjake)Photo by Jake Vermillion (@mpphjake)Photo by Jake Vermillion (@mpphjake)Photo by Jake Vermillion (@mpphjake)Photo by Jake Vermillion (@mpphjake)Photo by Jake Vermillion (@mpphjake)Photo by Jake Vermillion (@mpphjake)
"Be a farmer, not a hunter." the overarching theme of Alex Kutsishin's big picture talk on the importance of cultivating repeat business through data farming, trust development, and solutions-based sales. Genius, and so alligned with our values at @Mtg_Champions. #HWengage
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.@vishalgarg_ just laid out a vision to radically alter the #mortgage industry by 1) factoring borrower financial literacy into loan risk profiles and 2) eliminating commissions on title insurance. Exciting stuff. #HWengage
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Lots of focus this afternoon on the importance of authenticity (especially on #socialmedia) to your brand. An exciting shift away from the opacity I think a lot of consumers associate with the #mortgage industry. #HWengage
Wow! 281% increase in client engagement unto funding by plugging @Jornaya's data into @VollyTech's targeted email marketing. Knowing borrower behavior is SO powerful in bringing them to the table. #HWengage
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Stoked for @VollyTech's session on using predictive analytics to customize the customer journey. Always fun to support great friends and topnotch marketers in the #mortgage industry. #HWengage
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The concensus is in: #socialmedia is a prime opportunity to EDUCATE your borrowers! Don't get bogged down in a compliance quagmire that just empowers your prospects to shop you! Instead, be an advocate and empower your prospects to make a wise financial decision! #HWengage
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Shout out to @gingergbell for hooking me up with TWO copies of her new book 'The Edumarketer.' Can't wait to dive into her expertise and learn how she's helping LOs build REALationship with their borrowers. Look her up! #HWengage #digitalmarketing
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Have really enjoyed the morning sessions here at #HWengage. From @brittanyhodak's WAVE approach to creating brand superfans to @ChelseaPeitz's insights into engaging social, it's been a powerful morning. Excited to already start brainstorming application post-summit.
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Enroute from the @VollyTech Summit in #KansasCity to the @HousingWire Marketing.Engage Summit in #CharlotteNC. Getting a small taste of life on the road, haha... #travel
Thanks so much @SamueleMarcora! Baffled to have two of the finest minds in sports physiology and psychology share! Your psychobiological model of #endurance and @sweatscience's book have helped me push through the pain to PRs, as I'm sure they have for so many others.
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If #TaxDay2018 left your wallet feeling depressed, why not work with a financial advisor to support the greater good, rather than Uncle Sam? At @mpphusa, we partner with @Thrivent and @InFaithFound to help our donors give strategically. DM to learn more.
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Awesome to see @AmeriCashLoan support its local food bank by clearing out its closets! What a fun, innovative way to give back: prweb.com/releases/2018/04/p… #charity #lending
Thanks to our #HumbleHeroes, @mpphusa helped house another 5 homeless American families this month! 22 families housed this year: help us grow our impact by partnering with us at mpph.org/housing
10 years ago, Paul Collier asked "How can we give CREDIBLE #hope to 'The Bottom Billion'?" We took that question to heart and have been inspiring compassion and igniting enlightened self interest in the #mortgage industry ever since. ted.com/talks/paul_collier_s… via @TEDTalks
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Was reminded today of how thankful we are at @mpphusa for our friends and partners at @SoftVu! They've once again graciously invited us to share our story at this year's #mortgageinnovationsummit. Learn more and register at softvu.com/summit-2018-save-….
Always love seeing #mortgage companies give to the greater good! Thanks for being an example @Trident_Mtg! hockessincommunitynews.com/n…
Today is #GoForBrokeDay. Why not #GoForBroke to house homeless American families as part of the @maticinsurance Humble Hero Challenge? Learn more and make a life-changing gift at matic.causevox.com!
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