Big picture: I solve problems. This chapter: I scale businesses online without paid ads | Tweets explain how I do it
Joined February 2023
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The only reason you’re insecure:
You’re comparing someone’s ‘highlight reel’ with your ‘behind the scenes’.
You’re not introverted.
You’re in an environment where you don’t feel people will respond positively to what you’re interested in.
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You only truly “suck” at something for two reasons:
1) No reps were put in
2) You got promoted to a new circle
Your job is to find out which one you’re in
And to always act as if it’s the first option.
Personal brand gurus suck, here’s why:
Personal brand coaches
Sell how to build a personal brand
To people who want to know how to build a personal brand
So they can sell to others on how to build a personal brand
Sell the shovel, not how to sell it.
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The reason you’re intimidated by others is because you aren’t being who you’re supposed to be
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If you don’t know what problems to solve in business, you aren’t following what you’re interested in.
Get a hobby
Start reading
Get a new perspective
See the world differently
Know what problems to solve
Following your interests makes you interested in what problems to solve.
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Most people that buy from you don’t know the true reason they’re buying to begin with.
Automating stuff not because it’s cool, but so you never have to become dependent on anything ever again
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Liam Robins retweeted
The reason you don’t have what you want
You aren’t 100% focused on the things required for you to get there
Liam Robins retweeted
You don’t want to appeal to everyone.
You want everyone to desire the idea that you represent.
True change comes when the pain feels so biological, that you think “if I don’t change now, my bloodline ends here”
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The reason you don’t have what you want
You aren’t 100% focused on the things required for you to get there
Your mission is what will make people buy from you.
To find the mission;
List all the times you were most emotional when talking about what you care about the most
To put the mission into words:
1) List the huge hurdle in life
2) Say how far you’re willing to go to solve it
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Liam Robins retweeted
The only reason you aren’t doing what you need to be doing:
You’re going from scrolling on your phone, to trying to do a hard task.
You then feel stuck and ashamed for not being able to start.
Train yourself to reverse the order, and you’ll feel pride