@mskroch

marketer | professor | former @ogilvy @energybbdo @VSAPartners | all opinions here could only be my own

 Chicago, IL
Joined May 2008
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237Media
Funny, twice now I have tried to write a negative review of my new @HP printer on @BestBuy 's website and both times I get a "something went wrong" message when I hit submit. All my other product reviews (that were positive) went through fine...
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Tomorrow Needs You Today youtu.be/rSqRj5jjquA via @YouTube Great look at an important cause

Tomorrow Needs You Today

To learn more or to support JA of Chicago please visit, www.jachica...

youtube.com
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How Biden Can Win: Learn from Reagan timcalkins.com/2020/07/biden…
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Ashley’s Story and How Trump Might Win in November timcalkins.com/2020/06/ashle…

Ashley’s Story and How Trump Might Win in November - STRONGBRANDS

The world is a complicated place, and people don’t like complexity. Marketers can succeed if they can simplify the decision process. This is one reason brands are so powerful: a strong brand simpli...

timcalkins.com
Reopening: Conflict Ahead timcalkins.com/2020/04/reope…

Reopening: Conflict Ahead - STRONGBRANDS

A month ago I predicted that the world would shut down in a bid to slow the spread of the Corona virus, partly because health leaders did a very poor job explaining why it was important to shelter in...

timcalkins.com
The Coming Shutdown timcalkins.com/2020/03/the-c…
Vail’s Lift Line Branding Disaster timcalkins.com/2020/03/vails…
The Virtuous Circle of Highly Unusual, Highly Successful Pitch Teams | VSA Partners vsapartners.com/ideas/the-vi…
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The Gold Standard: February 2020 leffcommunications.com/2020/… via @leffcomm
So, this is insane: Volvo Trucks Revives Its Gonzo Ad Stunts by Stacking 4 Trucks and Putting Its Exec on Top adweek.it/2uzQ0H1 via @Adweek
Results from the 2020 Kellogg Super Bowl Ad Review timcalkins.com/2020/02/resul…

Results from the 2020 Kellogg Super Bowl Ad Review - STRONGBRANDS

Super Bowl LIV featured some terrific football and some equally good advertising. There were some fierce competitive battles on the field and on the television. With a price of up to $5.6 million for...

timcalkins.com
The Gold Standard: January 2020 leffcommunications.com/2020/… via @leffcomm
Super Bowl Surprise: Sold Out at Record Prices timcalkins.com/2020/01/super…

Super Bowl Surprise: Sold Out at Record Prices - STRONGBRANDS

The Super Bowl is just over a week away, and one lesson is already very apparent. The Super Bowl remains the most important marketing platform in the United States. Huge Demand The evidence is quite...

timcalkins.com
A Look at the Super Bowl Competitive Battle timcalkins.com/2020/01/a-loo…

A Look at the Super Bowl Competitive Battle - STRONGBRANDS

Super Bowl LIV is coming up in less than two weeks. Football analysts are now studying the teams – the Chiefs and the 49ers. It should be an intense battle. Marketing analysts are looking at the...

timcalkins.com
2020 Brands to Watch timcalkins.com/2020/01/2020-…
A Look Back at my 2019 Brands to Watch timcalkins.com/2019/12/look-…
The Gold Standard: “The Goldies,” December 2019 leffcommunications.com/2019/… via @leffcomm
The Surprising Power of Audio Feedback timcalkins.com/2019/12/the-s…

The Surprising Power of Audio Feedback - STRONGBRANDS

This fall I tried a new approach to grading papers: recording audio clips instead of writing comments. I was amazed by the positive results. I think audio is an idea to consider for anyone who gives...

timcalkins.com
Love the Karma spot! 6 of the Funniest Ads From Around the World You May Have Missed This Year adweek.it/2Dc4Wfc via @Adweek
In Apple’s Poignant Holiday Ad, an iPad Offers a Family Far More Than Distraction adweek.it/2DhAxwh via @Adweek
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