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Matt Steffenson

@msteffo

Minnesotan living in Australia, working @SpotX

 Sydney
linkedin.com/in/mattsteffenson
Joined July 2012
  • Tweets565
  • Following633
  • Followers461
12Media
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The Rise Of The Digital Linear Programmer spotx.smh.re/WU
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Just one more day till @DigidayKyoto where @gavbuxton, @SpotX will be sharing the stage with @Fuji TV, @TTD_Japan & @CCI_PR to talk about all things #addressable #data. Email [email protected] to discuss your #videoadvertising needs! #SpotXAsia #adserver #OTT
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.@SpotX has received all four @tag_today Certifications and Platinum Status. We pride ourselves on looking beyond data points on paper and taking a human approach to combat #brandsafety issues. Check out our latest blog post to learn more ➡️ hubs.ly/H0gn_mH0 #adtech
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Download our latest white paper to learn more about our predictions for data activation in 2019: hubs.ly/H0gbsVF0 #adtech #advertising #OTT #CTV #transparency
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"...I found @SpotX’s new report to be particularly valuable in diving deeply into data-related issues that all video ad buyers and sellers must understand," Will Richmond of @VideoNuze explained. Click to learn more about our latest white paper ➡️ hubs.ly/H0gclql0
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Bert Habet, CEO at @rtlgroup, told @Adweek's @ronan_shields. that the company's recent acquisition of @yospacedotcom "...will also help build local streaming champions in the markets where we have strong families of channels.” Read the full article here ➡️ hubs.ly/H0g6L1Y0
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.@Michael_Shehan, CEO at @SpotX, sat down with @SarahSluis of @adexchanger to discuss our parent company @rtlgroup's recent acquisition of @yospacedotcom and what it means for the future of #programmatic and #OTT ➡️ hubs.ly/H0g6h0W0 #adtech #advertising #OTT #CTV
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Very exciting to see that @SpotX 's parent company @rtlgroup has acquired #SSAI provider @yospacedotcom! hubs.ly/H0g5Hqm0 #adtech #totalvideo #OTT #CTV
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Great piece from @Bloka1 on competitive separation in #OTT environments. More here: hubs.ly/H0fV5wk0 @SpotX @SpotXAsia @TheDrum #adserver #adtech #CTV #SpotXANZ

How to combat growing ad fatigue amidst the rise of OTT video

thedrum.com
"SpotX is the only SSP with access to the full range of Discovery’s CTV inventory."@SpotX and @Discovery sat down with @PAYOLETTER of @adexchanger to discuss our partnership running Automated Guaranteed campaigns this holiday season: hubs.ly/H0fZnhm0 #adtech #OTT #CTV
Matt Steffenson retweeted
SpotX Asia (@SpotXAsia) profile picture
SpotX Asia@SpotXAsia15 Nov 2018
.@CCI_PR and @AdobeAdCloud will use @SpotX's #video #adserving & #monetisation platform to help #Japanese #brands & #advertisers access CCI's #publisher premium #videoadvertising inventory via @AdobeAdCloud's #DSP. More here: hubs.ly/H0fxSZF0 #SpotXAsia
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We've partnered with @Syncbak to enable dynamic ad insertion in live #OTT and drive revenue for local broadcasters. Learn more here ➡️ hubs.ly/H0fg_KD0 by @jlafayette #advertising #adtech
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How do broadcasters monetise their #OTT offerings around the world? @kevinschaum, Senior Director of the Advanced Solutions Group, discusses SpotX's solutions for #videoadvertising with @TheIABM hubs.ly/H0fgdtT0 #adtech #spotxEMEA
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"The great value of data-driven TV is the ability to do strong cross-device activity, which we can do as an omnichannel, independent platform." Anna Forbes, UK General Manager at @TheTradeDesk spoke with @SpotX. Watch the full video here: hubs.ly/H0f9zng0 #advertising
.@Outside_tv needed a partner that would help increase ad revenue AND transparency. Learn more about their success with #SpotX. hubs.ly/H0f3Hf90
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Check out @SpotX CEO @Michael_Shehan speaking with @mkdirecto about our unique position to provide leading video advertising technology at scale across the world. Watch the full interview here: hubs.ly/H0f7tzd0 #adtech #video #advertising #DMEXCO
Hooray! @SpotX is a finalist for @TheDrum's Digital Trading Awards in the Best Overall Technology for #Programmatic Trading category! We've been nominated for our work with @sendtonews. Check out the case study ➡️ hubs.ly/H0f2Kj70 #DTAUSA #OTT #HeaderBidding
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Human Relationships Still Matter A Lot In Programmatic Era hubs.ly/H0f0MQ00 via @videonuze #video #adtech #spotxevents @SpotX
#Addressable, ad-supported, live video at scale. Learn more about the opportunities in #OTT for publishers and #advertisers in @SpotX's latest #whitepaper with @Akamai and @Yospacedotcom. hubs.ly/H0dRSrq0 @SpotXAsia
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Last week, @adexchanger exposed the practice of #bidcaching. Here's our perspective on the tactic: hubs.ly/H0dtK910 #adtech #transparency
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