What does a converting paywall look like in 2026? We analyzed 78,000+ paywalls from 30,000+ App Store apps: benchmarks, pricing, design, timing, and A/B tests by region and category. Also a free Claude skill: share your paywall, get your next test. adapty.io/state-of-paywalls/…

Google Ads literally brings in the most low-intent, NPC-like users if you run an install campaign. They spend 10 seconds max in your app and just leave. I understand that install campaigns aren't designed to target high-intent users, but it's nowhere near this bad with Meta or Search Ads. Be really careful with Google Ads install campaigns. Ideally, don't even run them or waste your money on them.

Today, on Google Play we announced new ways we are evolving the Play Store for an experience that is unique to you and the content you enjoy most: ✨ Use Play to wirelessly install and run your own custom, vibe-coded apps privately on your device. 🔍 Discover apps effortlessly with Ask Play & Gemini 🎮 Dial in discovery with the all-new Game Finder & Gamer DNA

Instead of adding more features on your App, do this: - Start Apple Search Ads. Spend $100 to test it. Apple offers $100 in free credits for new accounts, and even $200 for some. - Start posting organic content on TikTok. Even basic slideshows are better than doing nothing. - Try spending some money on Meta Ads. You'd be surprised how some apps can run profitable campaigns from day one. - Start testing TikTok paid ads. - Find your niche on Reddit and share your app strategically. Don't just directly promote it. Talk about your experience, share useful insights, and actually help people. Adding one more feature probably won't increase your MRR, but getting 1,000 new users might!

there’s a lot of noise around Meta ads here but almost no one talks about what actually works for subscription apps we used these tactics to help a client grow to $500k+ MRR in 6 months so I turned them into a playbook free for subscription app founders get it free->go.adapty.io/meta-ads-guide

WTF?!😭 While you're trying to get to 100k or 1M downloads a month to get rich, there are people out there just absolutely printing with astronomical ARPU and retention. 10K downloads. $1M revenue. Couldn't believe it when I saw it.

WOW! THIS IS BIG. Apple removed the app because of its Meta ads promoting nudity. The app presented itself as an AI image generator during App Review, but under the hood, it was actually generating nude images. Once Apple realized this, they removed the app from the App Store. So it basically means that even if you’re violating Apple’s guidelines outside the App Store, Apple can still find out and take action against you.

A trial cancelled after 5 minutes shouldn’t carry the same weight as one that survives the first hour. But many app advertisers send both signals to Meta and TikTok as if they’re equal. Adapty just made this easier to fix. You can now send a “qualified trial” event only after the user has remained subscribed for a set number of hours—without writing custom code. That means cleaner signals for the ad algorithm: StartTrial ≠ QualifiedTrial It may look like a small feature, but better input signals can lead to much better optimization. Great move by Adapty. Curious to see whether RevenueCat and Superwall add something similar.

Don’t treat every trial as a good signal Someone who cancels 3 minutes later shouldn’t look the same as someone who sticks around With Qualified Trials, you can send Meta only the trials that survive your chosen time window Cleaner signal Better optimization Now live in Adapty Attribution

You no longer need an ASO tool for keyword popularity. Today, Apple opened up search-term popularity in Ads API v1. Until now, tools estimated it from past data and models. It’s a relative score, not exact volume. For this job, use Apple’s API. Fair is fair, so here you go.