Technology entrepreneur
Johannesburg
Joined September 2008
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Murray Legg retweeted
I asked Claude: "What types of businesses outside of the labs will get stronger as raw intelligence explodes?"
Honestly, spot on response.
Murray Legg retweeted
How can you NOT believe in God when octopuses dream and otters have a favorite rock they carry around in a little skin pocket and cows have best friends and bees are out there communicating the coordinates of flowers through dancing and they have regional dialects?
Cats are purring at frequencies associated with bone healing? Forests get absolutely incinerated and respond by growing flowers? Dolphins literally invent names for themselves and yell them across the ocean? Penguins are waddling around Antarctica looking for the perfect rock to give their partner?
CROWS REMEMBER YOUR FACE. THEY TELL OTHER CROWS ABOUT YOU. THEY TELL THEIR CHILDREN ABOUT YOU. YOU CAN HAVE GENERATIONAL BEEF WITH A BIRD. I NEED YOU TO UNDERSTAND THE SIGNIFICANCE OF THIS.
Goats have accents. Rats laugh when you tickle them. Elephants mourn their dead. Whales make songs and then OTHER WHALES LEARN THE SONG and suddenly everybody across the ocean is singing the new song.
Monarch butterflies are born knowing how to fly thousands of miles to a place they have never been.
Sea turtles hatch out of an egg, immediately sprint toward an ocean that they have never seen, disappear into it for like 3 decades and then somehow come back to the same beach they hatched on.
Birds can see colors that we humans can’t see. There are colors out there right now that we don’t even get to know about.
There are sea slugs that eat algae and use the chloroplast/chlorophyll and then are just like…photosynthesizing. And they’re super adorable.
There are mushrooms communicating underground. There are seeds sitting in the dirt for decades like “no actually I will wait. It’s fine.”
Squirrels plant trees because they forget where they put their snacks. Relatable.
A CATERPILLAR GOES INTO A LITTLE BAG THAT IT CREATES ITSELF AND DISSOLVES MOST OF ITS BODY INTO ORGANIC GOO AND REARRANGES ITSELF, GROWS WINGS AND THEN LEAVES. WHY IS THIS NOT MORE BEAUTIFULLY TERRIFYING TO PEOPLE??
And you’re telling me a tiny acorn knows how to become a huge tree? It just has a blueprint inside itself?
Your body started as ONE CELL.
ONE.
And that cell divided itself into a brain that can think about its own existence and eyes that can look at stars and hands that can hold somebody else’s hands and a heart that runs on electricity without you even asking it to?
The iron in our blood was made inside a star??
We are walking around on a wet rock covered in bioluminescent oceans and singing whales and laughing rats and birds holding lifelong grudges and flowers exploding out of fire and somehow we’re supposed to act like this is a normal place to live?
We’re supposed to act like this is all just a random, accidental sequence of events?
Was the most brutal engineering course. Much appreciation for these kinds of breakthroughs.
We’re sharing a solution to the Navier-Stokes Millennium Prize Problem, one of the deepest problems at the frontier of mathematics.
The proof was produced by a group of agents, using an OpenAI next-generation model significantly more capable than GPT-6 Astra.
The problem concerns whether the description of smooth three-dimensional fluid motion modeled by the Navier-Stokes equations can break down. It has remained unresolved for roughly 90 years.
Murray Legg retweeted
We just crossed a line in medicine that humanity has been walking toward for a hundred years.
For the first time, doctors can take a biopsy of your specific tumor, read its unique DNA mutations — the exact fingerprint no other cancer on earth shares — and build a custom mRNA blueprint written for one human being. Yours.
It doesn't poison the cancer. It teaches your own immune system what to hunt.
And this week, Phase 3 results confirmed it works.
Added to the best immunotherapy we already had, this individualized cancer vaccine has been dramatically cutting the odds that high-risk melanoma comes back. In the earlier data, the combination reduced the risk of recurrence or death by 49%, and the risk of the cancer spreading to distant organs by 62%, compared to the standard treatment alone. This week's Phase 3 readout confirmed the benefit holds. That is not a modest tweak. That is a different trajectory for a human life.
And melanoma is just the first door. The same approach is now in trials across lung, bladder, and kidney cancers — a whole program of them, racing forward.
Understand what this actually means, because it's bigger than one drug.
For all of history, we fought cancer with blunt weapons. Cut it out. Burn it with radiation. Flood the whole body with chemotherapy and hope the cancer dies before the patient suffers too much. We were swinging a hammer in the dark.
This is a blueprint. A weapon designed atom by atom for one person's disease, that turns their own body into the thing that finds and destroys it. We are watching medicine shift from managing cancer to hunting it.
I've spent my life as a physician, and I did not expect to see this so soon. We were told personalized cancer vaccines were a thirty-year dream. They are happening right now, in real patients, with real data, in our lifetime.
I don't say this lightly, and I say it as a doctor who knows exactly how rare these moments are: this is one of the most hopeful things to happen in the history of the field.
I woke up thinking of the words of the morning prayer — Modeh Ani — I thank You. Gratitude, the moment you open your eyes, for a soul returned and a day given. To be alive at the exact hour when human beings learned to teach the body to cure itself feels like standing inside that prayer.
We are not at the end of cancer. But we are, unmistakably, at the beginning of the end of its reign.
Murray Legg retweeted
I’m looking for a young and hungry person to join our customer team.
Demos. Chat support. Video call support. Plus free rein to learn and build AI tools and automation with us!
US time zone is NB.
Know anyone me young and hungry that wants to join a B2B marketing startup?
Murray Legg retweeted
Why is it ‘cancelled’ in the U.K. but ‘canceled’ in the U.S.?
Because we gave them that L in 1776.
Murray Legg retweeted
One Reddit post changed how I'm thinking about AI and business. A founder used Claude to build four products. Zero traction. Because the hard part was never the build. It was the brand. Technology moves faster than people can adopt it. Your competitor can ship your product this weekend. What they cannot ship is the audience trust you spent years building.
#DigitalMarketing #StartupStrategy #AIBusiness #BrandMarketing #NPDigital
Authentic distribution is the scarce resource.
Murray Legg retweeted
If you already have 1000+ customers, you’re probably sitting on your biggest marketing asset and not even using it!
Most companies look at customers like a database. Smart companies look at them like a distribution channel 😉
Your customers can help you:
• Drive referrals
• Leave reviews
• Create UGC you can repost
• Share/like your content for extra reach
• Become affiliates or ambassadors
• Join case studies + testimonials
• Refer candidates for hiring
• Upsell/cross-sell other products
• Give social proof in comments/communities
• Answer prospects’ questions publicly
• Invite friends to webinars/events
• Create word-of-mouth in niche groups
The crazy part? Most customers are actually happy to help. You just never asked. Go and ask and you'll see that you're sitting on a goldmine!
Murray Legg retweeted
Gene editing is finally here.
And it's targeting the biggest killer in the world. Heart disease.
Eli Lilly $LLY just released data for a gene therapy called VERVE-102.
It completely changes how we treat high cholesterol.
Instead of taking a pill every day, you get one single IV infusion. The medicine travels directly to your liver. It permanently turns off the specific gene that causes high LDL cholesterol.
The early trial results are incredible. Patients experienced a massive 60% drop in their LDL cholesterol.
Think about what GLP-1 drugs did for obesity.
Five years ago, Ozempic was "just Phase 2 data." People said the side effects were unclear. The long-term outcomes were unknown.
Now it's a $50 billion/year drug that changed how we treat obesity.
GLP-1s rewrote obesity. VERVE-102 could rewrite heart disease.
Medicine is moving faster than most people realize.
Murray Legg retweeted
I'm looking to interview great marketers. Do you know any? Or are you one?
People open to sharing real stories about the distribution channels that REALLY work for them. The marketing tactics that ACTUALLY drive leads.
So much rubbish advice posted on here. I want to find the truth about whats working vs not in 2026!
Anyone willing to chat with me?
In exchange you'll get:
1. Your product or service featured as a case study on my new YouTube channel (evergreen content)
2. 8-10 clippings that you can use across your own socials (nice for LLMs)
3. I'll put budget behind promoting the best stories and marketers (free marketing for you)
If you've got a case study to share, a new marketing channel thats working for you, and old marketing trick that no one is talking about. Lets tell your story!
If this is you, let me know in the replies. Or if you know a marketer thats quietly crushing it, please tag them and i'll send them gifts in the hopes they will let me interview them 😂
One of the worst services you can subscribe for is @rainSouthAfrica . Check the suburb coverage - excellent. Try it in real life.. This will be the experience.
Murray Legg retweeted
All roads lead back to 9 PM bed time, 5 AM wake up, 4 hours of deep, focused work creative work first thing, work out mid day to break it up, admin & calls in the afternoon, hang with friends and loved ones in the evening, repeat forever.
Murray Legg retweeted
Been thinking about how marketers are actually using AI day to day. For me it’s become part of almost everything. For ad creative, Gemini is now basically a designer. I can upload old ads and get back fresh creative, then Veo 3 or Grok will spin those into 15 second videos. That literally wasn’t possible three months ago. For social, I built a tool trained on our blog that spits out tweets. For analysis, I dump raw ad data from Google or Meta into ChatGPT and ask for improvements—it gives better feedback than any agency ever has. For keyword and data research, I just ask the models what people are asking when they want more leads or growth, then build content around those queries. I run all our G2 and Capterra reviews through ChatGPT to find themes customers love and hate. Competitor research too—pricing tables, feature comparisons—it’s all one prompt now. Let me not forget vibe coding as i’ve built some free tools with AI to help us win more traffic daily now! I know other marketers are using AI for things like writing cold email copy variations in bulk, training chatbots on help docs so support scales without headcount, and even building predictive lead scoring models that tell sales who’s most likely to convert. Curious what other practical ways people are using AI in marketing right now?
Murray Legg retweeted
HubSpot’s got a new playbook. Calling it loop marketing. Learning about it today: youtu.be/Pv-lPAukoMI?si=DH9L…
P.S. HubSpot executed one of the best inbound strategies I’ve ever seen over the past decade. I have confidence they will figure out how to adapt in light of AI. Main reason is they always play the long game, no shortcuts, and in the end the long game always wins in marketing.