Andy Musgrave (@mvsgrave) header
Andy Musgrave (@mvsgrave) profile picture

Founder @superna1ure | managing & developing artists

London, England
Joined March 2009
Photo by Andy Musgrave (@mvsgrave)Photo by Andy Musgrave (@mvsgrave)Photo by Andy Musgrave (@mvsgrave)Photo by Andy Musgrave (@mvsgrave)Photo by Andy Musgrave (@mvsgrave)Photo by Andy Musgrave (@mvsgrave)Photo by Andy Musgrave (@mvsgrave)Photo by Andy Musgrave (@mvsgrave)Photo by Andy Musgrave (@mvsgrave)Photo by Andy Musgrave (@mvsgrave)
Genre is intrinsically linked to a time, a place and a people. Uk garage was over by the time untrue came out. The same reason we never tried to claim @kiwirekords as a uk garage label
The fact that people don’t understand this is so funny, but emblematic around how they think genre is defined by kick drum placement or high hat patterns and not communities, social connection, and specific people.
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we’re all complicit in the broken economics of the music industry, and the erosion of music culture, by allowing the art to be so freely and cheaply available
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need to stop seeing ‘classically trained’ on press releases like it makes a difference to anything . your favourite artist didn’t take violin lessons at 3 years old and that’s ok
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the least you can do if u have the privilege of working in the music industry is be a genuine fan buy tickets, buy records, support your favourite artists even if you’re not ~in business~ with them
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any of my followers using @STATIONHEAD ?
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new year new roles ! at @suprnature we help visionary artists carve their own unique path thru the world. if that’s important to you too, come join us more at supernature.co
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it’s happening
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what a star ⭐️ tuesday is going to be sensational !
UPGRADE SOLD OUT !!!!! 😭🥂🙏🏽✨ I’m crying tears of joy and love. No words can describe my thank you. You have truly made a dream come true. Thank you endlessly from the bottom of my heart. My heart is over flowing! LETS GOOOO ! SEE YOU TUESDAY! 💃🏽🕺🏾
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this is it
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good morning
Industry plant comments are funny cos people have no idea how much work goes into any of this shit. Like… if I could plant people I would’ve had a whole garden by now lol.
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bringing this one back
Replying to @eli1ah
One of the main things that isn’t openly discussed is controlling your costs. Keeping them low so you stay as flexible as possible. Resourceful rather than paying for more peoples time to get things done. After a certain point there’s prob no correlation between spend and outcome
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📝📝📝
I thought a lot about the Billboard article on breaking artists last week, and even more about the responses to it. It’s easy to point blame, but I always think the music industry’s issues come down to misaligned incentives (1/7)
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the commercial music industry has been operating a broken model, based on redundant principles, for years ‘no superstars’ isn’t the problem reliance on superstars is
Music executives tell Billboard that they are worried and depressed as the industry struggles to find big artist breakthroughs, noting Olivia Rodrigo and Ice Spice as the last recently successful ones. “Nobody knows how to break music right now… Each person I talk to in the industry is more depressed [about this] than the person I talked to before them”
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this has always been an industry that serves the few, and hurts the rest time for change
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sega bodega’s first exec production job is mercury nominated 🫶
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the price has indeed gone up
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if you’ve got REAL FANS - give them the opportunity to put real money in your pocket. make things, do things, sell things. streaming can’t be your whole career strategy in 2023.
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what a tune
“BAD HABIT” OUT NOW ! 🌴🍹 A SONG FOR SELF CELEBRATION!! This songs roots lie in the blessing of friendship, support and self love. ✨🙏🏽🌅 Listen to Bad Habit: yiigaa.sup.nr/BadHabit Pre-save my new EP Light Years: yiigaa.sup.nr/LightYears
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“the default mode for any artist should be ‘im not having it’ - and ‘it’ should refer to more or less everything”
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