
Founder @superna1ure | managing & developing artists
London, England
Joined March 2009
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anyway, some thoughts from me in here. thanks for the chat @msutherlanduk rollingstone.co.uk/music/goi…
Genre is intrinsically linked to a time, a place and a people. Uk garage was over by the time untrue came out. The same reason we never tried to claim @kiwirekords as a uk garage label
The fact that people don’t understand this is so funny, but emblematic around how they think genre is defined by kick drum placement or high hat patterns and not communities, social connection, and specific people.
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we’re all complicit in the broken economics of the music industry, and the erosion of music culture, by allowing the art to be so freely and cheaply available
need to stop seeing ‘classically trained’ on press releases like it makes a difference to anything . your favourite artist didn’t take violin lessons at 3 years old and that’s ok
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the least you can do if u have the privilege of working in the music industry is be a genuine fan
buy tickets, buy records, support your favourite artists even if you’re not ~in business~ with them
new year new roles !
at @suprnature we help visionary artists carve their own unique path thru the world. if that’s important to you too, come join us
more at supernature.co
bringing this one back
Replying to @eli1ah
One of the main things that isn’t openly discussed is controlling your costs. Keeping them low so you stay as flexible as possible. Resourceful rather than paying for more peoples time to get things done. After a certain point there’s prob no correlation between spend and outcome
the commercial music industry has been operating a broken model, based on redundant principles, for years
‘no superstars’ isn’t the problem
reliance on superstars is
Music executives tell Billboard that they are worried and depressed as the industry struggles to find big artist breakthroughs, noting Olivia Rodrigo and Ice Spice as the last recently successful ones.
“Nobody knows how to break music right now… Each person I talk to in the industry is more depressed [about this] than the person I talked to before them”
sega bodega’s first exec production job is mercury nominated 🫶
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if you’ve got REAL FANS - give them the opportunity to put real money in your pocket. make things, do things, sell things. streaming can’t be your whole career strategy in 2023.
what a tune
“BAD HABIT” OUT NOW ! 🌴🍹
A SONG FOR SELF CELEBRATION!!
This songs roots lie in the blessing of friendship, support and self love.
✨🙏🏽🌅
Listen to Bad Habit: yiigaa.sup.nr/BadHabit
Pre-save my new EP Light Years: yiigaa.sup.nr/LightYears
“the default mode for any artist should be ‘im not having it’ - and ‘it’ should refer to more or less everything”












