Software design partner for early-stage SaaS startups Founder https://xitter.cf/t.co/z3msqenaot From €1,897/month | Unlimited iterations | Velocity is key to succeed
France
Joined May 2022
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The #buildinpublic community, here I am!✌️🏾
After spending 5+ years as a senior SaaS sales executive:
- 💻 in 2 SaaS startups and a $1.7B SaaS unicorn
-💰 ranging from Serie A to D
($20M to $100M+ per round - led by world-class investors like Sequoia Capital, Salesforce Ventures, Accel Partners…)
-🫱🏾🫲🏿 1 private acquisition by one of Europe’s leading software companies
-📈 with revenue ranging from $5M to $70M+ ARR, >100% growth YoY
-🤼 selling to 800+ SMEs and 30+ Enterprises around the world
-🫂 & collaborating with world-class product managers & designers
I am now joining the #buildinpublic community
& transitioning to become a Product-led Expert for B2B SaaS startups.
Here are the 3 reasons why:
1. Over the last 5 years,
I've experienced a strong trend of people
wanting to educate themselves,
learn, and try products independently.
Many consider engaging in a chat with a salesperson as a point of friction.
If that's your case, I hear you.
By 2025, 95% of SaaS providers will employ self-service (source: gartner.com/en/doc/768802-in…).
People seek to experience value quickly and efficiently.
As a SaaS founder, you should adopt a product-led approach from day 1.
2. While the belief that 'people buy from people' is common in our SaaS industry,
the truth is that people buy the product that empowers them the most.
I'll share in the coming days
how I lost a $300k+ deals during a my sales career
despite having the best relationship with buyers.
I won't deny it: as a sales executive
my role often involved guiding champions through their buying process
rather than emphasizing the value.
In most cases, the product itself does the selling.
3. Currently, Product Makers often lack:
💰 business acumen
👁️ customer understanding
📊 industry knowledge
They tend to focus solely on attitudinal research, neglecting customer business pains
and the potential for mutual success
for both users and businesses.
Also, I see way too many "designers" (especially on X) showcasing UI stuffs out of context.
Great for eyes.
I've spent years with PMs solving complex product & business stakes and let me tell you this:
🫴🏾a good design is when the users & the business are successful.
Nothing to do with gradient & shadow effects 🤷🏾♂️
Today is a new opportunity for you, SaaS founders & product makers.
I'll share with you
3 to 5 times a week
product-led strategies, design examples, and my SaaS expertise
to help you build software that sells itself.
I’ll also teach you how to sell your products and services based on my experience.
In the coming days, I'll elaborate on some points mentioned in this post and delve into concepts.
You MUST hit that follow button🤯
---
5 Key takeaways:
1. Current sales methods are broken and often don't align with buyer expectations.
2. The product you sell should be the focal point of your go-to-market strategy.
3. The product does the selling, as facts speak louder than words.
4. Bro, let's be honest: who likes to be sold?
5. If you hit that follow button, you'll make me happy and it's free. Making someone happy for free is being a good human.
Max retweeted
Quelques idées qui ont marqué ma semaine :
1. "Aucun argument rationnel n'aura d'effet rationnel sur un homme qui ne veut pas adopter une attitude rationnelle.” - Karl Popper
2. "Les résultats longs termes ne peuvent pas être obtenus en empilant les résultats court termes”. - Peter Drucker
3. "La vie est simple mais pas facile. Le problème, c'est que nous voulons que la vie soit facile, ce qui la rend compliquée".
4. "Ce n'est pas ce que vous avez, ni qui vous êtes, ni où vous êtes, ni ce que vous faites qui vous rend heureux ou malheureux. C'est ce à quoi vous pensez".
- Dale Carnegie
5. “Passez moins de temps à prendre des décisions et plus de temps à les faire fonctionner”.
6. "Il est difficile d'être bon dans un domaine qui ne vous intéresse pas. Il est presque impossible d'être excellent dans un domaine qui ne vous obsède pas".
7. "C'est tellement simple, mais cela fait une telle différence. Imaginez que chaque personne que vous rencontrez a une pancarte autour du cou qui dit : Faites-moi sentir que je suis important". - Mary Kay Ash
8. "Celui qui gagne, c’est celui qui peut dépenser le plus pour acquérir un client" - Alex Hormozi
9. "C'est le travail de l'artiste de créer du soleil quand le soleil n'est pas là.” - Romain Rolland
Et si tu veux plus d'idées similaires, tu peux retrouver les éditions des semaines précédentes dans ma newsletter Road to Scale dispo en dessous ⬇️
Bonne semaine 💪
- Théo
I've worked in the small Paris startup circle for around +6 years
and let me tell you this:
+ 80% of glorified startup founders don't make any money, 10% struggle end of month
common pattern?
they brag about their business publicly
I'm now very suspicious about the ones on X
mastering outbound sales will just skyrocket your small business, especially if you provide services
it's predictable & you have the luxury to select your potential customers
think about it for your agency
Max retweeted
"Perfection is impossible.
In the 1,526 singles matches I played in my career, I won almost 80% of those matches.
But what percentage of points did I win?
54%
In other words, even top ranked tennis players win barely more than half the points they play.
When you lose ever second point on average, you learn not to dwell on every shot.
You teach yourself to think:
'Okay, I double faulted...it's only a point.'
'Okay, I came to the net and I got passed again...it's only a point.'
Even a great shot, an overhead backhand smash that ends up on ESPN's top 10 playlist – that too is just a point.
Here's why I'm telling you this.
When you're playing a point, it has to be the most important thing in the world. And it is.
But when it's behind you, it's behind you.
This mindset is crucial – because it frees you to fully commit to the next point with intensity, clarity, and focus."
–@rogerfederer
the issue with collaborating with CTOs
is that they love so much the technical part of products and how things must work efficiently
they forgot the big picture and that end users don't care about how you've coded the platform
hence why their tools are too complex
I would love to give 10k/month to people
so they realize that it's not the answer
money solves money issues, only
turning 30 is realizing that we worry too much about life,
but there's only one certainty: death ☠️
why stress over things we can't control when our time is limited?
how do you stay focused on what truly matters?
#life #perspective #mindfulness
people often use money as a measure of success,
but does it really capture the whole picture?
why do we overlook other aspects like happiness, fulfillment, and impact?
what's your take on this?
We are the software design partner for early-stage SaaS startups
We'll design products that sell themselves ensuring user success, leading to yours.
growthloopagency.com/
SaaS founders want to do fancy things and focus on aesthetics
bro:
Outlook is used by +10M people on a daily basis
forget about your dropshadow stuffs, let that for the figma painters on X
freeCodeCamp exists and yet, people go to 3-month long bootcamp which costs $8k+
dudes on fiverr sell $10 youtube thumbnails that match the biggest youtube creator thumbnails quality.
there's a market for everything
it's a matter of positioning
+5 years within VC backed startups
and i can strictly say this:
they go all-in in acquisition and pay you to use their product to get your trust for several months/years
then they aggressively charge you outstanding amount of cash while making sure the cost of change is just below the yearly price they charge you
friendly reminder:
FOMO should not guide you
I'm old enough to say that back in 2000, everyone wanted to work in finance
then in 2010, everyone wanted to do consulting
then in 2015, everyone wanted to work in startups
then in 2020, everyone wanted to do web3 bullshit
then in 2022, everyone wanted to go indie
then in 2024, everyone want to do AI
chill a lil' bit
design should always serve the user.
when users succeed, businesses thrive.
why do some still prioritize aesthetics over functionality?
#design #ux #businesssuccess
sales 101 for young designer folks:
when the founder says there's no competition,
--> run
that's a red flag, he's not going to pay you
no need to tip me, you're welcome
