Myne

Myne Alpha is live. Every search, tab, login, purchase, bookmark, and AI prompt starts at the browser. For years, that starting point fed an economy built on invisible extraction. Myne is rebuilding it around privacy, aligned AI, and user-controlled value exchange.

Your taste is allowed to be inconsistent. Serious essays. Terrible television. A niche hobby you probably won't stick with. You don’t owe anyone a coherent profile. Myne is for people, not patterns.

Clear explanations. Sensible defaults. No mysterious trade-offs. Three things that should be at the very core of your browser.

Things I liked five years ago: Not everything I like now. Things I’ll like next year: Would quite like to find out. Your past behaviour shouldn’t set the limits of your next discovery.

“You’ll like this.” Maybe. “It’s similar to what you liked before.” Show me something that isn’t. Myne is built to help you explore.

You can walk into a shop. Look around. Leave without buying anything. The shop assistant doesn’t follow you home holding a slightly cheaper version of the same jacket. We’re building Myne because the internet should have those same boundaries.

Your browser has two potential customers: A: You, trying to find something. B: Someone else, trying to find you. Myne is built for option A.

Yes, find me a flight. No, don’t book it. Yes, compare the prices. No, that doesn’t mean I’m going. No, I haven’t considered other places that are sunny this time of year. Your browser should help you browse, not turn “just looking” into a sales lead.

Remember my preferences? Helpful. Decide what kind of person I am because of three searches on a Tuesday? Probably a bit much.

Things I was looking for: - A recipe Things I wasn’t looking for: - a cookie negotiation - a new advertising identity - a long-term relationship with a blender brand

You don’t need a secret to want privacy. Sometimes you’re just curious about something. That doesn’t mean you want ads about it for the next two weeks.

“Accept all” is a very big decision for such a small button.

Browsers remember things to make life easier. Passwords. Addresses. Pages you meant to come back to. The more your browser remembers, the more important it is to know what happens to that information.

Open a page. Search for something. Move on. Those ordinary moments add up to a detailed picture of your life online. It’s enough context to make a browser genuinely useful. It’s also enough to make its incentives matter.

Search for a gift once. For the next week, every ad seems to think you’re still shopping for it. The search took seconds, yet the assumption followed you around. A strange price to pay for asking a question.

Your browser knows what you’re looking for. That makes it useful. It also makes it valuable to everyone who wants your attention. The question is: who gets the better deal? That answer should always be you 🫵

Your browser doesn’t just show you the internet. It suggests what to see next, remembers where you’ve been, and makes some choices easier than others. We're building a browser that helps you navigate, not one that steers you.

Every “personalized” experience comes with a question: Personalized for whose benefit? If the answer is advertisers, your interests will always come second.

Browsers have changed how they look. They’ve changed how fast they run. The underlying deal hasn’t changed nearly as much. That’s the part worth rethinking.

Your browser is where a lot of your internet life happens. It knows what you search for, what you return to, and how you spend your time. That’s a lot of trust to place in a product whose incentives may not match yours.

“What does a fair internet actually look like?” Good question. It starts with being able to tell who a product works for. Then being able to expect that the answer is you.