Narin Shetty

After 20+ years in marketing, I've decided to become a student again. The question isn't how much AI will change my work. The better question is: How can I use AI to become better at what I already do? That's the journey I'm on. #AI #ArtificialIntelligence #AIGeneralist

May this Dussehra bring happiness, prosperity, wisdom and the strength to overcome every challenge. Wishing everyone a Happy Dussehra! #HappyDussehra #Dussehra2026

Brands take payment in seconds. Refunds? “Please wait 5–7 business days.” Why the urgency when collecting our money, but delays when returning it? It’s our money both ways. The urgency shouldn’t be one-sided. #RefundDelays #CustomerExperience #BrandAccountability

India is absolutely right to prioritise national security, regulatory compliance and fair competition. #ElonMusk and #Starlink are welcome to compete in #India, but no company should expect special treatment. Competition is welcome. Compliance is non-negotiable.

A business doesn’t become strong because revenue is growing. If CAC is rising, customers aren’t returning and margins are shrinking, growth can hide a lot of problems. Revenue tells you how big you’re getting. Unit economics tells you how healthy you’re getting. #Business

Marketing has never had more tools. AI. Automation. Creators. Performance. Data. Yet getting a customer’s attention has never felt harder. Maybe the competitive advantage isn’t another tool. It’s having something worth paying attention to. #Marketing #Branding

Customers don’t care how difficult your product was to build. They care whether it makes their life easier. More features ≠ better product. The best products remove friction, not add functionality. #Product #CustomerExperience

Everyone wants more leads. Very few ask why the leads they already have aren’t converting. Before spending more on acquisition, fix the journey after the click. More traffic won’t fix a broken funnel. #Marketing #Growth

AI can create the campaign. AI can write the copy. AI can analyse the data. AI can even optimise the spend. But it still needs someone to answer: Why should the customer care? That’s still marketing. #AI #Marketing

Customers don’t want more features. They want fewer problems. The best product teams know the difference. #Product #Business

A customer coming once proves your marketing worked. A customer coming back proves your business worked.

2024: We need an AI strategy. 2025: We need AI tools. 2026: Show me the ROI. That’s probably the healthiest evolution of the AI conversation. #AI #Business #ROI

The real test of AI in customer service isn’t how many queries an agent can automate. It’s whether the customer thinks: “That was easier than before.” Automation without a better experience is just cheaper customer service. #AI #CustomerExperience #Business

Search gave marketers keywords. Social gave marketers audiences. AI could give marketers something different: Intent inside a conversation. If advertising inside AI assistants scales, performance marketing could get very interesting. #AI #Marketing #AdTech

India’s advertising market is becoming overwhelmingly digital. But more digital channels don’t necessarily make marketing easier. More platforms. More data. More creators. More AI. The marketer’s real job is increasingly deciding what NOT to do. #Marketing #DigitalMarketing

India’s AI conversation is changing. We’re moving from: “Let’s experiment with AI.” to: “Where can AI actually create business value?” That’s the shift that matters. Pilots create excitement. Production creates outcomes. #AI #IndiaAI #Business

Marketing can get someone to try your product. It can’t make them stay if the product doesn’t deliver. Product earns retention. Service earns loyalty. Marketing earns attention. Real growth happens when all three work together. #Marketing #Growth #Business

I write about marketing, business, growth and AI from what I’m learning and experiencing. If that’s your world too, stick around. #Marketing #Business #AI #Follow #Content

Your business doesn’t need every opportunity. Your career doesn’t need every opportunity. Sometimes growth comes from knowing what not to chase. Focus is a competitive advantage. #Business #Growth #Leadership

A good employee with a bad manager will eventually become someone else’s good employee. Retention isn’t always an HR problem. Sometimes it’s a leadership problem. #Leadership #Business

Customers don’t care how complicated your product was to build. They care how simple it is to use. Complexity behind the scenes. Simplicity in front of the customer. That’s good product thinking. #Product #CustomerExperience