Nawgee

In June 2022, the soda brand @Jarritos bought a Mutant Ape at the absolute peak of the market. Critics called it a marketing stunt destined for zero. Four years later, they just completed the deepest Web2 to Web3 brand integration on an L3 network. I tracked their on-chain activity since 2022: - June 2022: Purchased Mutant Ape #5240 to signal entry into the Yuga ecosystem. - September 2022: Released "Bones," a skeleton-themed collection celebrating Mexican culture and establishing a native collector base. - February 2023: Partnered with Probably Nothing for a burn-to-redeem drop, allowing users to exchange digital tokens for physical crates of soda. - 2024: Launched a move to earn mobile game with Rebase to drive real-world geographic interactions. - June 2026 (Next week): Partnering with @ChimpersHQ, utilizing their Dojo Club platform and 3M+ Web2 distribution to launch 25+ digital collectible cards on ApeChain. The timeline shows a clear pattern. Jarritos did not launch a random 10k collection to cash out. They treated Web3 as an evolving loyalty layer. But they did not build this in isolation. They are plugging directly into the @ChimpersHQ ecosystem: a Web3 native IP that spent four years building real distribution (2.1M TikTok followers, 1.2M Instagram followers) and a gamified L3 collector hub. This is the corporate Web3 blueprint. Do not build a custom blockchain. Do not shill expensive JPEGs. Build cheap, interactive touchpoints on specialized L3 networks by partnering with Web3 IPs that already have active communities.