Néeshell

Never thought I would see J Cole hooping in Scarborough with dancehall blasting but here we are.

I got my people on billboards and storefronts, independently. People walking the streets of Toronto daily get no choice but to see black beauty. We are not just excellent in February and I designed two pieces to serve as a reminder. Recognize it or not, I am proud.

Finally back in front of the camera.

Happy to announce the opening of my company headquarters and flagship store Downtown, Toronto. I launched 199Z in an alleyway bike shop back in 2016 with milk crates elevating our stage and only sold 1 tee at my very first pop up shop. Look at God! The Marathon Continues 🏁

Inspired by @NipseyHussle. – at Los Angeles, CA