Visit New Ulm, MN

We’re honored to share that New Ulm was featured as “6 Minnesota Towns Where Time Stands Still.” Read the article ➡️ bit.ly/4bD6qAM Step back in time (without giving up modern comforts 😉) and experience New Ulm! 👉Start planning at newulm.com 📸 Adam Towles

👨‍👩‍👧‍👦✨ Family-friendly fun, confirmed! ✨👨‍👩‍👧‍👦 We’re excited to share that New Ulm was featured in @MNParentMag in an article highlighting things to do with kids and families in our community 🎉 ➡️ bit.ly/4avrxUu Start planning your own adventure👇 👉 newulm.com

✨ Big Charm, Small-Town Style ✨ We’re proud to share that New Ulm has been named one of Minnesota’s 8 small towns with big charm! 🎉 👉 Read the full article here: bit.ly/4q91vvO 👉 Discover what makes New Ulm so special: bit.ly/2KNWB4U 📸 October, Minnesota

We’re raising a glass because New Ulm was featured in a Yahoo Lifestyle article highlighting “14 Beer Towns That Brew Better Than the Rest.” 🍻 ➡️ yhoo.it/3LnwFQX Come see why New Ulm is a must-visit beer town—prost to that! 🍺 👉 Plan your trip at newulm.com

A big congratulations to Char Reinhart Kalk of @hausholiday who was recently featured in an interview with @VoyageMinnesota as part of their Hidden Gems series! Read the full feature and then start planning your stay👉 newulm.com Article➡️ bit.ly/3NHCppa

We recently got a mention in an article from KKRC Sioux Falls titled “The Absolute Worst Winter in Minnesota History”—and yes, New Ulm got the worst of it. 👉Experience New Ulm’s history at newulm.com ➡️ bit.ly/3YwDX7X 📸Brown County Historical Society MN

The 2026 New Ulm Home, Health & Recreation Show is coming to the New Ulm Civic Center on March 27–28, 2026 — and it’s a great reason to spend a day (or weekend) exploring the community. 📅 Save the date and make a weekend of it. Learn More Here ➡️ bit.ly/4oNipP0

🏡✨ New Ulm named one of Minnesota’s 7 safest small communities to settle in Safe, welcoming, and full of character — that’s New Ulm. Read the article here 👉 worldatlas.com/cities/7-safe…

🎉 Happy National Bobblehead Day! 🎉 Today we’re tipping our (very tiny) hats to Hermann the German and all the head-bobbing fun he’s brought to our stories through the years. Celebrate National Bobblehead Day the New Ulm way and plan your visit at 👉 newulm.com

Baggin’ in the Street is back for 2026 — turning downtown New Ulm into a high-energy outdoor cornhole tournament right in the heart of winter. 📅 February 28 📍 Downtown New Ulm 🎯 All skill levels welcome 👉 Learn more and sign up here: bit.ly/4snzEJK

New Ulm is a city of festivals, and we have an exciting lineup planned for 2026! Visit newulm.com/events to start planning your visit today!

Long before English became standard,New Ulm published German-language newspapers covering news,politics,culture. The New Ulm Post,one of Minnesota’s earliest papers,served German-speaking readers until 1919—decades after most towns abandoned German print. mnhs.org/newspapers

Christmastime in New Ulm just hits different ✨ Come wander, sip, shop, and soak it all in. 🎄 🍷 ❄️ #ChristmastimeInNewUlm #GermansHaveMoreFun #HolidayVibes #SmallTownMagic #NewUlm

🎄🏆 Congrats to our 2025 Top Tannenbaum Award winner New Ulm Regional Veterinary Center! Bundle up, take a stroll, and enjoy the creativity and holiday spirit local businesses brought to life. ❄️✨ #WeihnachtsMarkt #TopTannenbaum #NUHolidayMagic #GermanPark #NewUlm

🎄✨ New Ulm is in the spotlight again! We’re thrilled to be featured as the “Christmas City” that keeps growing! Read the feature here 👇 tinyurl.com/yeyrkhzf 📸 Foresee Studios #NewUlm #ChristmasCity #HolidayMagic #OnlyInMN

Holiday shopping hits different in New Ulm ✨ Local finds and festive vibes all around! Tag who you’re bringing with you 👇 #shopsmall #holidayshopping #visitnewulm

🎄✨ A huge thank-you to our Weihnachts Markt sponsors! ✨🎄 More on Weihnachts Markt 👉 tinyurl.com/3ezmwxk8 #WeihnachtsMarkt #NewUlm #NUHolidayTraditions

✨ “Christmas City.” Long before hashtags and holiday campaigns, New Ulm already knew exactly who it was. Some things don’t change — and we’re glad they don’t. Welcome back to Christmas City. ❤️ #VisitNewUlm #ChristmasCity #ChristmasTown #HolidayMagic #OnlyInNewUlm

The Festive Facades Competition is back for its 3rd year—and downtown New Ulm is ready to shine! Local businesses will be decking their storefronts to spread holiday cheer, and YOU get to pick the winners! 📆 11/28–12/31 See all participating businesses: tinyurl.com/48mfpdpt

🛍️🎄 Ready, Set, Shop! The New Ulm Shopping Opener returns this weekend Nov. 7–9! Plan your weekend and see why New Ulm is the OG of Shopping Openers ➡️ 👉 tinyurl.com/bded3n2r #ShopNewUlm #ShoppingOpener #NewUlm #ShopLocal