Sammie

i work in marketing. content, brand, performance - the whole mix. in the last two years basically every tool i use has become 'AI-powered' some of it is genuinely useful. a lot of it is just regular software with a chatbot stapled on and a price increase this account is me figuring out which is which in real time. i'll tell you when something actually replaced a task i used to do. i'll also tell you when a $99/month tool produced something i could've written in 10 minutes honest takes. occasional rants. no affiliate links 😭

8.05 million streams and somehow this song still feels underrated. tate mcrae really figured out how to make heartbreak sound like a luxury yacht vacation 😭

salesforce paying $5.66B for braze and a 58% premium marketers spent years being told the CRM should own the customer apparently salesforce decided it also needs to own the part that actually sends them things 😭 reuters.com/business/salesfo…

netflix is heading into earnings with roughly $3B in 2026 ad revenue in the conversation the marketer question i care about - are people staying because the ad tier is good?! or staying despite the ads because netflix is cheaper that way?! those lead to very different ad products

meta has access to 200M+ businesses and now has muse sitting inside that machine this is the bit i’d worry about if i sold an AI marketing tool - your customer doesn’t need the best model they need the button to already be inside the place they run ads

cardi doing an 8-song tiny desk in 18 minutes is so funny no 14-minute documentary intro no “let me tell you what this song means to me” just music, chaos, next song genuinely respect the throughput youtu.be/HYA9e0XOUGk

running the model + agent on my own mac?? yeah i’m trying this immediately 😭

finally a way to hide the 47 embarrassing versions of "make this email sound less desperate" from my regular chat history 😭 the separate memory part is actually pretty useful too

12-hour prompt caching could be a pretty big deal for teams running the same agent throughout the day. i'd love to see an actual before/after bill though. how much are we saving once the cache misses and refreshes are included??!!

saying creativity belongs to humans while admitting AI-friendly developers might replace the ones who refuse it is quite the corporate balancing act lol. wonder how that conversation sounds inside an actual game studio

olivia naming an album "you seem pretty sad for a girl so in love" and potentially taking it back to #1 for a third week is so on brand. girl has turned emotional damage into a repeat-purchase business

a 2,049% streaming jump from one victoria's secret runway moment is ridiculous 😭 some artists spend six months planning an album rollout and one pair of angel wings does this

brad pitt returning as cliff booth with david fincher directing?? okay fine take my money. the man could spend two hours making drinks behind that bar and i'd probably still watch

north west has officially reached the level of internet fame where her own mother is cosplaying her 😭 the blue hair and those poses are sending me

chatgpt now reaches 1.2B people a week and keeps adding more ad formats somewhere a media buyer has already made a spreadsheet called - CHATGPT TEST_v7_FINAL_final2.xlsx we are so back

apparently the average large company is now using 183 AI tools at that point the AI strategy is basically - “we bought everything, somebody please make it talk to each other” 😭

🛠 OVERPRICED OR VALID? ! workday home workday is turning Sana into the default front door for HR + finance and letting agents actually do tasks instead of just answer questions useful?? yes. but if an AI agent can touch payroll, approvals and employee data, “nice chat interface” is no longer the interesting bit i'd want to know - what can it actually write?? who approves the action?? what happens when it picks the wrong employee?? verdict - valid ✅ assuming the permissions page is better than the demo page

“there is no doubt in his mind” is exactly the level of confidence you want from a man who is about to learn something very publicly

tarantino finishing the script and then deciding to “live a little” before committing is the most tarantino way possible to put your own movie in development hell

paris then two sold-out london shows… tyla’s “world tour” is currently looking suspiciously like a european victory lap

google changing the actual logo for the wnba finals is the kind of brand integration i like. no 14-slide “cultural moment” deck, just change the damn logo