Can I pet your dog? VP of Growth @getshoplift • dad • he/him
Chi ➡ L'ville
Joined December 2009
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Absolutely fucked.
The Knicks' assistant coaches did not receive their championship rings during Tuesday's ceremony, despite being handed ring boxes, according to league sources.
Many longtime employees at Madison Square Garden will not receive rings at all, per team sources.
Those employees got their hopes up in late September, when they were sent a fake championship ring offer as part of a phishing test.
nyti.ms/4jB0yvR
Now what if i told you that their old CRO roadmap was full of experiments to optimize CVR?
Absolutely criminal.
New Paw Patrol movie looks lit
Warhound, the brain child of Ben Lamm and Palmer Luckey, emerges from stealth to genetically engineer dogs for military and law enforcement.
spr.ly/6011BHZNMF
Let’s say you were auditing this anonymous DTC skincare brand.
- - - - - = their metrics
shaded area = middle 2 quartiles for the category (benchmarks)
Knowing nothing else about this brand, what would your CRO strategy focus on?
Nick Selman 🪴 retweeted
The Shopify phishing hack is real, and it’s still happening.
One of our merchants got hit TODAY.
The concerning part? The app responsible wasn’t even on the lists circulating: Amai PreOrder Manager.
Other apps reported: • Hulk Product Options • Swym Wishlist Plus • Selleasy • Hextom • Qikify • 17TRACK • Boost AI Search & Filter • Privy • Consentmo
Still no clear picture of how widespread this is.
Anyone else seeing this with apps that haven’t been reported yet?
Nick Selman 🪴 retweeted
One week out.
Lapsed customers bought, went quiet and stopped opening your email. When one finally clicks your winback message, they land on the same store they left, usually with no sign of the offer you sent.
On October 29, Zak Cassady-Dorion (@ecom_rocket) of ECD Digital Strategy shows how ECD reaches lapsed customers through SMS and direct mail, including the ones who stopped opening email, and what to show them on site so they buy again.
Convert Your @klaviyo Traffic is a free masterclass, Thursday, October 29 at 11 AM ET.
Three agencies take one segment each. 60 minutes, with live Q&A. Everyone who registers gets the playbook.
Save your spot: shoplift.it/4icanOp
I don’t think you’d ever see someone at our company using cyberattacks on an app you use to push our competitive solution.
Louisville mentioned
DAN-O'S SEASONING RAISES $25M FROM NEWCASTLE
Welcome to the new spice aisle!!! Just a week after EZ Bomb seasonings closed a $25m check from CAVU, Dan-O's Seasoning took a $25m check from consumer PE firm The Newcastle Network. Apparently $25m is the EXACT number you need to scale a spice brand.
Dan Oliver was a Louisville bartender selling his blend at farmers markets when a 2020 TikTok air-fryer crabcake video went viral. Sales tripled from $10M to $30M by early 2024, and Oliver says the brand did $38M that year. Hard to say on valuation but i’m guessing somewhere in the $150m range on a number a bit over 2x current sales
This deal marks Newcastle's entry to food. Former L Catterton MD Chris Casgar founded the firm in 2020 to write $25–75M checks. Until now it had backed hands-free shoes, toys and pet care.
Still thinking about this insanely cool marketing campaign from @JaiDolwani
Dude can do anything. Go check out The Starters relaunch.
AI is making your brand mediocre.
That’s why I’m launching @TheStartersHQ: the human layer behind your business.
We give you direct access to the people who have built category-defining brands so you can:
➔ Learn from their expertise
➔ Consult 1:1 with them
➔ Hire them to execute for you
Because as AI makes execution cheaper...
Human brilliance becomes priceless.
Nick Selman 🪴 retweeted
Someone bought from you once, they come back and see the same site they saw before they ordered. Nothing personalized to drive a second purchase.
They bought once. Give them a reason to come back.
On October 29, @benzettler of @zettlerdigital covers one-time buyers to repeat customers: how to define them in @klaviyo, what they need to be experiencing on your site to turn into repeat buyers, and where teams get it wrong, all from his work with consumable, health and wellness brands.
Free masterclass with @nickselman from @getshoplift, Gina Potenza from @klaviyo, Roddy Smith from @socialandzen, and @ecom_rocket from ECD Digital Strategy. Thursday, October 29, 11 AM ET.
Everyone who registers gets the playbook, including Zettler’s chapter on turning one-time buyers into repeat customers.
Save your seat: shoplift.it/4ivjbjz
Nick Selman 🪴 retweeted
You paid to get that first order.
Then your post-purchase email sent your customer right back to the homepage. Same hero banner. Same bestsellers. They're probably even seeing the same "10% off your first order" popup they already used.
To your site, your newest customer is a stranger.
But, they shouldn't be. Klaviyo 𝘤𝘢𝘯 identify them. I'm not talking about identity resolution and anonymous traffic. Instead, on-site 𝘱𝘦𝘳𝘴𝘰𝘯𝘢𝘭𝘪𝘻𝘢𝘵𝘪𝘰𝘯 is the thing most brands lack.
I see this in almost every account I audit. Increase the likelihood of a second purchase by surfacing relevant content to your returning visitors based on data housed in Klaviyo!
On Thursday, Oct 29 at 11am ET, I'm joining @getshoplift, @klaviyo, @socialandzen, and @ecddigital to guide you on fixing that gap.
I'll be focusing on turning one-time buyers into repeat customers. I'll show what we changed for Buckeye Brownies.
Free to attend. Every registrant gets the playbook. Come hang with me, Gina Potenza, Roddy Smith, Zak Cassady-Dorion and @nickselman!
If your repeat rate has been stuck, this is for you.
Register here: shoplift.ai/playbook/convert…
AI take: I never realized how "not in control" of big life stuff until I started tinkering with AI.
The bigger the opportunity something is, the more alpha there is in making sure I make a wrong or underoptimized decision.
For the first time, I can adversely review things like my wealth manager's portfolio strategy, my salary/comp benchmarks, the cost/proposal of major home improvement projects, etc.
RIP any industry that relies on information asymmetry or expertise arbitrage.
Same here, with Instinct. I just executed a bunch of discretionary purchases over the weekend and went with either Walmart or indie sellers.
My spending on Amazon has decreased by >80% since they blocked @bot. I fail to understand the strategy of banning agents.
Just wrapped a fun yap sesh with @kmeister2000 and @TRPage_dev of @LiquidWeekly
ep. 78 dropping soon, don’t miss it!
Free masterclass: How to convert your @klaviyo traffic
Feat. some of the best Klaviyo minds in the world: @ecom_rocket, Roddy Smith of Andzen, and @benzettler
Brands on @klaviyo earn nearly 41% of their email revenue from flows, and flows make up about 5% of the email they send, according to Klaviyo’s email benchmarks.
You trigger each flow from something a customer did: a first order, an abandoned cart, 90 days without buying. You split out VIPs, one-time buyers and lapsed customers, and you write each group its own message.
Then they click, and every one of them lands on the same homepage as a first-time visitor.
On Thursday, October 29, we’re hosting a free masterclass on converting the traffic you send from Klaviyo, with @zettlerdigital, @socialandzen and ECD Digital Strategy. Each agency takes one segment and shows what that customer should see on your store, with a client result.
11 AM ET. 60 minutes, including 20 minutes of live Q&A.
Everyone who registers gets the playbook: how to show each Klaviyo segment its own experience on your store and how to test it, with a chapter from each agency.
Save your seat: shoplift.it/4zHBMyZ
