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Ninja Metrics

@ninjametrics

Ninja Metrics is an advanced predictive analytics company and inventor of Social Value, a precise measurement of who influences others & that value in dollars

 USA
ninjametrics.com
Joined October 2010
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We just launched our new website! Read our white papers and learn more about #SocialValue ninjametrics.com
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Video conferencing with the Game Design students from @HanzeUAS to chat #gamedesign, #analytics, and #SocialValue!
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What if we talk about "influence" in terms of actual value? Not just eyeballs and likes. ninjametrics.com/social-valu…
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Is the "Influencer" economy collapsing? Or do we just need to shift our thinking on how we value them? digiday.com/agencies/confess…

Confessions of a social media exec on influencer marketing: 'We threw too much money at them'

A social media executive is frustrated with influencers.

digiday.com
4 important trends that e-commerce businesses should expect in 2016 by @FuturePay bit.ly/1q1PMzM
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Building a team fit for a social business @Brandwatch ow.ly/4natlN
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Social ad spending is up 86% (via @Kenshoo) ow.ly/4n7FEH
Are your UA efforts working? Our True Value adjustment helps you identify which ad sources bring in social whales:
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Ninja Metrics retweeted
Nick Yee (@Nick_Yee) profile picture
Nick Yee@Nick_Yee7 Apr 2016
Our GDC talk on gamer motivations based on data from over 220,000 gamers: quanticfoundry.com/2016/04/0…
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Great read on why Netflix says geography, age, and gender are “garbage” for predicting taste ow.ly/10xYFC @FortuneMagazine
Netflix says Geography, Age, and Gender are “Garbage” for Predicting Taste | Fortune

Netflix says Geography, Age, and Gender are “Garbage” for Predicting Taste | Fortune

Big Data is making broad categories irrelevant for targeting consumers.

fortune.com
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Our CEO Dmitri Williams was interviewed for this @NatureNews article about toxicity in @LeagueOfLegends @riotgames teapawt.net/NatureNews/status/7152…
nature (@Nature) profile picturenature
@Nature30 Mar 2016
Can @riotgames reform toxic League of Legend players using science? ow.ly/1062U0 feat. @RiotLyte
Ninja Metrics retweeted
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Dean Takahashi
@deantak29 Mar 2016
Mobile gaming widened its lead over all other game platforms in 2015 venturebeat.com/2016/03/29/m… via @VentureBeat
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We made @ngdata_com's list of Top 50 Business Analytics Learning Resources! Full list here: ngdata.com/business-analytic…
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This gets at our core belief! Use #SocialValue to identify these "Dark Social" opportunities and influencers. teapawt.net/adage/status/708491264…
Ad Age (@adage) profile pictureAd Age@adage12 Mar 2016
Awakening the force: Using brand Jedi to harness 'dark social' -- DigitalNext by @richmintz bit.ly/1SH6JLT
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Mobile ad spend to grow by 38% this year. Use #SocialValue to maximize ROI: ow.ly/ZGdVm @SocialTimes
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Missed our #GDC16 talk? We shared some #UA benchmarks that may surprise you. Working on publicizing the results!
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"Musical experiences are inherently social...even when they happen in private." @NautilusMag ow.ly/ZsmYD
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Kicking off the #SocialValue talk in Room 2016! #GDC16
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Heading into Rm2016, West Hall for my talk. Hope to see some of you there! #GDC16 ow.ly/ZrIum #analytics
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One hour until our CEO Dmitri takes the stage to talk #SocialValue! Come join! #GDC16 ow.ly/ZpVss
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