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digital for @TroyJackson207 | fmr: @Bob_Casey @TheOtherMandela | go birds

Portland, ME
Joined May 2024
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Pinned Tweet
best digital team ever, or as Senator-elect Troy Jackson would refer to us, “digimon”
Replying to @mayadeogun
We built the digi program out of a tiny office in Portland that Troy started calling “the Digimon.” It stuck. We were small, we took a lot of swings, and we genuinely had fun, which I don’t take for granted on a campaign this intense.
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Troy Jackson and I have a lot in common: We both love boba and are ready to break up health care conglomerates.
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a typical @HQNewsNow post takes a couple of minutes to get out the door - even our most complicated video products take a max total of 1-2 hours. the more time you sink into creating/approving content, the more impressions you lose out on and the less you impact the narrative.
Reminds me of what Headquarters (@HQNewsNow), run by former Kamala Harris campaign staffers, told me about what it takes to get and keep attention online these days. *5 minute* approval process, barring objections!
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Grateful to @SenWarren for the warm welcome to the Senate (and the boba)!
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Both Warren and Troy Jackson walked into the Senate Dem lunch with boba drinks in hand. “We are the Boba Caucus,” she declared
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j-dub retweeted
That trip to the doctor might just appear in a Flock database. Here’s what’s happening:
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j-dub retweeted
Sen. Warren just came through the Senate basement with Troy Jackson and they were both drinking boba tea
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j-dub retweeted
Troy Jackson is and will continue to be my favorite United States Senator. He is everything good about this country. From his story to his background to the people he stands up for. He fought against a political machine and won. And he will continue to fight for us.
Hello, DC. Let’s get to work. 🇺🇸
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j-dub retweeted
Both Warren and Troy Jackson walked into the Senate Dem lunch with boba drinks in hand. “We are the Boba Caucus,” she declared
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We have an obligation to the American people, and they spoke loud and clear: Fire Pete Hegseth. If Donald Trump won't, the Congress should.
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Coming up on @Morning_Joe: Senator-Elect @TroyJackson207!
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Maya accomplished what few would dare to try—build a successful Senate digital operation from SCRATCH in just 101 days. Her team took the internet by storm and raised tens of millions of dollars online. Hats off to her and her whole team. 🫶
I’m so BEYOND proud to have run the digital program for @TroyJackson207 this cycle. In 101 days, we started from scratch against a 30-year incumbent, and now, Maine is sending a working-class champion to the Senate. 🧵
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I know nobody needed another thread on this site, but I’m SO damn proud to have worked on this team. We can’t eat road salt, Susan.
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best team in the game 🔥🐐
Replying to @mayadeogun
I’m forever indebted to my small but mighty team who took a chance on this race. They made this campaign operate like it had a 10 person digital team. I’m so proud of them. They’re creative, funny, and the hardest-working people I know. HIRE them: @nannipops @notwestman @yayathehun @mandyzhang08 @arenrlebrun 🩵
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I’m forever indebted to my small but mighty team who took a chance on this race. They made this campaign operate like it had a 10 person digital team. I’m so proud of them. They’re creative, funny, and the hardest-working people I know. HIRE them: @nannipops @notwestman @yayathehun @mandyzhang08 @arenrlebrun 🩵
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That work fed a real grassroots campaign. We raised $21M+ online from 280,000+ donors, and 95% of contributions were under $100. Thank you, @natefitzhenry for swinging from Michigan to Maine with me this cycle and always keeping the lights on.
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Our goal was to show people who Troy really is (he really likes boba!). We nearly tripled our audience, and in the final week our posts were reaching more people than ever. We had a viral moment in Week 1 thanks to Bill Green and a cord of wood.
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We built the digi program out of a tiny office in Portland that Troy started calling “the Digimon.” It stuck. We were small, we took a lot of swings, and we genuinely had fun, which I don’t take for granted on a campaign this intense.
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I’m so BEYOND proud to have run the digital program for @TroyJackson207 this cycle. In 101 days, we started from scratch against a 30-year incumbent, and now, Maine is sending a working-class champion to the Senate. 🧵
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Found some vintage Troy Jackson footage in the CNN archives during their 1998 logger protest. (on the right)
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