technology, advertising, business, music, the environment and the universe
London
Joined January 2009
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Reading @jamesrbuk The Tangled Web We Weave and this passage sums up the publisher ad dilemma. In summary, publishers need to take back control of their data #theozoneproject
Almost a decade ago this is what Microsoft thought 2020 would look like. There is still a bit of work to do... youtu.be/ozLaklIFWUI
Paul de la Nougerede retweeted
1/3 @integralads just ran a neurological study on the impact of the quality of a site on the perception of ads.
It found ads on high quality sites generated a positive reaction & the same ad on a low quality site were actively disliked. Ads on quality sites were 74% more likable
“Overall, in the ICO’s view the adtech industry appears immature in its understanding of data protection requirements....we have general, systemic concerns around the level of compliance of RTB”
Everyone in digital ads should read this report.
ico.org.uk/media/about-the-i…
1/ On the Future by Martin Rees
A short primer on the challenges humans will face in the short and long term (decades vs centuries). These challenges include rising populations, climate change and the role of humans as automation and artificial intelligence accelerate #bookreview
4/ A third cause for alarm might be the rate of technological progress in AI and robotics. What sort of intelligence will we create and when will it surpass humans? There is a lot of debate and speculation in this area but no one knows for sure whether this will end well.
A sci fi story in podcast format, examining the impact of nature and sound on our mental wellbeing. Compelling first episode. podcasts.apple.com/gb/podcas…
Paul de la Nougerede retweeted
The BBC’s #ClimateChangeTheFacts was hugely powerful
But there is hope. Especially since the policies we need to address the #ClimateEmergency are positive policies that would improve our lives in so many ways .....
Which gives me an excuse to share my favourite cartoon 👇
Paul de la Nougerede retweeted
This is @carolecadwalla being brave and brilliant. It’s well worth a watch and a retweet x
1/ Doughnut Economics by Kate Raworth
The Economics that has guided capitalism for the last couple of centuries is no longer fit for purpose to tackle the big problems like climate change and inequality. Seven new economic principles are proposed for the new century
#bookreview
4/ To create a sustainable economy and set us on a new path we will need to rewrite rules that we have lived by for hundreds of years. The role of government needs to be redefined and the unfettered market will need to be controlled as it does not always act in humans interest