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Your digital stuff lives in 7 apps. Half of it you'll never find again
Mindly fixes that. Drop in anything: files, links, voice memos, tasks, ideas, whatever. It automatically organizes itself
Nothing ever gets lost. No more "where did I put that?"
Now live: Notion, Dropbox, Google Drive, and Readwise integrations
Demo below 👇
literally reserved a space on the moon today 🌕
Aaaand we're live!
conquermoon.lol
The Moon has 50 sectors. A flag starts at $1.
Plant your product, take the clicks, and hold your ground. Rivals can invade you for just $1 more 🌕
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One thing that improved almost every decision:
Whenever I wanted to add something, I first asked:
“What would have to be true for this to be a terrible idea?”
The quality of decisions improved immediately
Most founders spend time looking for reasons something will work
The edge is often in finding reasons it won’t
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One thing that surprised me:
The more people I met building successful companies, the less I heard them talk about competition
Meanwhile people with no users seemed obsessed with competitors
I used to think that was confidence
Now I think it’s proximity to reality
Once you’re close enough to users, competitors stop being the loudest signal
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A mistake I made early on:
I treated attention and interest as the same thing
They’re not
Getting someone to stop scrolling is one skill
Getting them to care is a completely different one
A lot of content is optimized for the first and accidentally sacrifices the second
A few months ago I started tracking which content about my app actually brought users
Not likes
Not impressions
Actual users
One thing surprised me:
Posts explaining the product rarely performed best
Posts showing one small moment of friction consistently did
I think the reason is simple:
People don't evaluate products while scrolling
They're evaluating whether that situation has happened to them before
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A few months ago I started tracking which content about my app actually brought users
Not likes
Not impressions
Actual users
One thing surprised me:
Posts explaining the product rarely performed best
Posts showing one small moment of friction consistently did
I think the reason is simple:
People don't evaluate products while scrolling
They're evaluating whether that situation has happened to them before
A weird realization:
there are founders building future category-defining companies right now
Most of us have already seen some of them
We just don’t know which ones yet
That’s why hindsight is so deceptive
Once something succeeds, we rewrite the story as if the signals were obvious all along
In reality, the hardest part isn’t recognizing greatness
It’s recognizing it before consensus does
Today’s user feedback:
Every founder wants feedback
But sometimes you should be careful what you wish for
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I think one of the biggest misconceptions about building something ambitious is that successful people spend most of their time making great decisions
The longer I do this, the more I think they spend most of their time surviving bad ones
You hear about:
• the winning strategy
• the breakthrough idea
• the pivotal decision
What you rarely hear about are the dozens of choices that didn’t work but also didn’t end the journey
Most things aren’t built through a sequence of brilliant moves
They’re built through an unusual ability to absorb mistakes without losing momentum
Which is a much less glamorous skill than people imagine
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One of the best decisions I made for distribution was making demo videos for each update
At first I thought they were helping people discover the product, which they obviously do on every platform
What I didn’t expect is that they would expose every flaw in how I explain it
The moment you try to communicate a feature in 20-30 seconds, you instantly find out
• what’s confusing
• what’s unnecessary
• what’s actually valuable
They’re brutally honest
If a feature can’t be understood in a short demo, users probably won’t understand it either
I’ve discovered more product clarity while making demos than while building some features
Announcing Mindly AI Chat, now live in the app
Open any item you saved, note, file, PDF, voice memo, anything, and just ask. It already knows what's inside. And it recognizes related items you saved before on its own
No more digging for what you saved, needed, or forgot even existed
One place to capture everything. A second brain that actually makes sense of it
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Announcing Mindly AI Chat, now live in the app
Open any item you saved, note, file, PDF, voice memo, anything, and just ask. It already knows what's inside. And it recognizes related items you saved before on its own
No more digging for what you saved, needed, or forgot even existed
One place to capture everything. A second brain that actually makes sense of it
I keep noticing that users rarely compare products feature by feature
They compare stories
“It’s Notion for X”
“It’s ChatGPT but for Y”
Which makes me think distribution is often a positioning problem
If people can’t explain your product in one sentence, they probably can’t search for it, recommend it, or remember it either
I think one of the strangest internet phenomena right now is how many people emotionally attach themselves to future versions of who they might become
future founder
future writer
future creator
future whatever
and because of that, they slowly detach from their current reality
they stop posting until they’re “credible enough”
stop building until the idea feels “serious enough”
stop starting until the identity feels coherent enough
meanwhile a lot of genuinely exceptional people started moving long before there was anything impressive about them online
Today I caught myself explaining an idea differently depending on who I was talking to
to technical people → I explained the system
to normal people → I explained the feeling
made me realize most products actually live or die based on emotional translation, not technical differentiation
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Today I caught myself explaining an idea differently depending on who I was talking to
to technical people → I explained the system
to normal people → I explained the feeling
made me realize most products actually live or die based on emotional translation, not technical differentiation
When I first launched Mindly, the positioning was heavily centered around the “second brain” idea
Which sounded great inside tech circles because a lot of people there already instantly understand the concept
Then distribution started reaching broader audiences and I realized something important:
a huge amount of people still have no idea what “second brain” actually means
People don’t wake up thinking: “I need a second brain”
They think:
“i can’t find anything anymore”
“my tabs are chaos”
“i forgot where i saved that”
“search everywhere sucks”
That realization changed a lot of how I think about products
Founders often describe products through abstractions they’ve already internalized themselves
Users describe products through friction they experience every day
That’s partially why Mindly slowly shifted toward the “auto organization + search layer” framing
Same product underneath
Completely different psychological entry point
Building something long enough is strange because eventually the market starts reshaping the language around your own idea