Head of Digital @IMSA | x Spurs, IRONMAN, KentuckyDerby, WPP, IPG | Tennessee Volunteer ✯ Colorado State ✯ Digital Business Leader - Sports Cars and Cycling
Florida
Joined March 2008
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Brand, digital strategy and car culture are unlocking explosive growth.
🔍 INSIGHT: @JohnDagys explores how @IMSA's rapid growth in digital media, having recently surpassed four million followers on its social media channels, is driving the series forward. (Sportscar365+)
➡️ sportscar365.substack.com/p/… #IMSA
Access Beats Exclusivity when You're Building a Sports Brand
A breakdown of how to introduce yourself to new audiences.
linkedin.com/pulse/access-be…
Douglas O'Donnell retweeted
IT’S TIME
The 64th running of the IMSA Rolex 24 At DAYTONA
911 GT3 RS MR safety car courtesy of @Porsche
🟢: Saturday, January 24 | 1:30PM ET
📺: NBC | Peacock
🌍: IMSA YouTube Live | IMSA .tv
📻: IMSA Radio
@MichelinUSA @WeatherTech @NBCSports @DAYTONA @Rolex24Hours
Douglas O'Donnell retweeted
🏆 Motul Petit Le Mans is the thrilling season finale of the IMSA WeatherTech SportsCar Championship. A high-stakes showdown where elite drivers push cutting-edge sports cars to their limits for 10 grueling hours, battling strategy, weather, and rivals in a bid for glory. Held annually at the twisty, 2.54-mile Michelin Raceway Road Atlanta in Georgia, it's a "Little Le Mans," echoing the spirit of France's iconic 24 Hours of Le Mans but packed into a single, action-packed day. With fields of up to 60 cars divided into prototype and GT classes, where premier manufacturers clash and championships are decided, while underdog stories steal the show. One of the "Big Six" endurance events globally. Motul Petit Le Mans, you've got to see it!
@RoadAtlanta | @motul
Douglas O'Donnell retweeted
Fireworks and the VP Racing Fuels Checkered Flag, the best way to end 12 Hours of exciting racing at Sebring!
@sebringraceway | @VP_Racing_Fuels
IMSA increases digital reach at Sebring racer.com/2025/03/17/imsa-in… via @racermag
Douglas O'Donnell retweeted
SpaceX Dragon ship arrives at the Space Station
All the hugs. 🫶
The hatch of the SpaceX Dragon spacecraft opened March 16 at 1:35 a.m. ET and the members of Crew-10 entered the @Space_Station with the rest of their excited Expedition 72 crew.
Douglas O'Donnell retweeted
🚨 NOW: MASSIVE convoy of Tesla Cybertrucks rolling down Pacific Coast Highway as @ElonMusk meets with Los Angeles firefighters
From speaking with these first responders, it’s clear morale is MUCH higher now that they’re being reconnected with Starlink
Practically all cell networks are still out all around the Pacific Palisades area
2025: The year IMSA sports car racing takes center stage racer.com/2025/01/03/2025-th… via @racermag
Douglas O'Donnell retweeted
IMSA's digital footprint expanded enormously during 2024. Doug O'Donnell, the series' senior director of brand and digital strategy, explains how. racer.com/2025/01/01/inside-…
Inside IMSA's big season of digital growth racer.com/2025/01/01/inside-… via @racermag
Really proud of the work from the communications and digital media teams here at @IMSA . Listening to fans, producing content w/ authenticity. You don't have to understand it to love it. 😎 #motorsports
youtube.com/watch?v=xyHAe33K…
