Let’s make you famous for something • Inquiries: [email protected]
Joined June 2022
- Tweets229
- Following59
- Followers717
- Likes261
RT @elanmiller: 🚀 Insanely proud of this launch
Scale came to @off__menu post-Meta investment to build their brand story for the next era—…
This quoted post is unavailable.
Off-Menu retweeted
Most startups think of brand like a design project. We treat it as a growth exercise.
Today I'm relaunching Off-Menu around that idea, w/ programs for the moments that matter most: repositioning, category creation, GTM.
Narrative *and* design, for opinionated founders.
Off-Menu retweeted
so excited to see @off__menu and @elanmiller here!
elan and i have been working closely together for over a year now - on client work, building off-menu and other fun side projects 👀
on that note, thrilled to share our work on the all-new off-menu.com
I see a lot of founders making the same mistake.
They hire the wrong branding partner.
Usually a big agency that takes way too long.
The best brands I’ve seen don’t come from big agencies.
They come from small, sharp teams with super strong taste.
Teams that move fast and build with you, not for you.
So I curated my go-to list of studios I’d recommend to any early-stage founder building in consumer tech.
Built in Lovable.
brand-studios.lovable.app/
Off-Menu retweeted
I joined my long time friend @ViableBen on the Supra Insider podcast to talk about my latest brand thinking at Off-Menu.
AI has made it easier than ever to build products, yet harder than ever to get people to care. If your product works, 10 competitors will copy you within a month. The old playbook doesn't work anymore. So how do you stand out? It all starts with an ownable POV.
In this conversation, we discussed:
- Why Anthropic's Keep Thinking campaign is a masterclass in positioning
- The "enemy question" I ask clients: if your brand had an enemy, who would it be?
- Why most rebrands fail: visual makeover without moving anything forward
- Why strong point of view is the antidote to slop
- How I'm building AI tools that turn brand strategy into practical inputs
Link to the full episode in the replies.
Off-Menu retweeted
helped design sumn funnn! find out your company's brand personality in 2 mins🔮✨
Introducing: The Personality Test for the AI-era. 🔮
personality.off-menu.com/
The people (and brands) getting great results with AI have figured out who they are: their POV, their edge, and of course, their personality.
So we built a Personality Test to help you figure out your online persona, voice, & tone so you can train Claude, ChatGPT, or whatever LLM you use to speak like you.
Nine brand archetypes. Takes 2 minutes. Share your results in the replies!
Huge ty to @ferroshious & @KyleMorck for their help bringing this to life.
Discover your edge and teach AI to write like you ✨
Introducing: The Personality Test for the AI-era. 🔮
personality.off-menu.com/
The people (and brands) getting great results with AI have figured out who they are: their POV, their edge, and of course, their personality.
So we built a Personality Test to help you figure out your online persona, voice, & tone so you can train Claude, ChatGPT, or whatever LLM you use to speak like you.
Nine brand archetypes. Takes 2 minutes. Share your results in the replies!
Huge ty to @ferroshious & @KyleMorck for their help bringing this to life.
1
214
Hate competitive audits? Us too. So we built a tool to automate them, enjoy.
Finally automated the worst part of my job and built a competitive audit tool with Claude Code.
What's included:
* First impressions on your site
* Positioning, voice, & visual design breakdowns
* Observations on your brand & the category at large
audit.off-menu.com/
3
385
