Ofri Zafrir

now, a person who's blind can hear exactly what's in any photo or video that lands in their WhatsApp or iMessage. the real detail, right away. what's on the plate in front of them, or the video their kid just sent from the school play. they talk to our superagent in braille or by voice, and it tells them what's there. and it goes past describing, straight to the thing they actually needed. a video of the fridge comes back as a shopping list. point it at a bill and it reads out the sender, the amount and the due date. a medicine box turns into its name and dosage, spoken clearly. it handles price tags, screens, street signs, even a restaurant plate laid out like a clock face. and it flags what matters before anyone asks: a cable across the floor, a folded rug, an expiry date. describing is only where it starts. because this is a full superagent, they can just ask for the next thing to happen, out loud or in writing, and it happens. email this receipt to my accountant. add the milk and eggs to my shopping reminder. reply to this message. put this appointment in my calendar. send this to my daughter. all of it from inside the one conversation they're already in, without leaving for another app or a screen reader. for a lot of people that's the difference between waiting for someone to be free to help, and just doing it themselves. what color is this shirt, how much cash is in my hand, what does this envelope say, is my son smiling in this photo. the small things most of us never think twice about, done on their own, inside the app they live in all day. and when a shot isn't clear, it still gets them there. it tells them what it could make out, what it missed, and exactly how to reframe: which shelf to point at, how slowly to move. so they're never left stuck. Dov from our support team spent a few days building this as a superagent skill. then he drove out to use it with people firsthand. the reaction stayed with him. they told him they'd never had a tool that works like this inside WhatsApp or iMessage, where their whole day already happens. technology should give people more of the world, on their own terms. this is the kind of thing i started @Base44 to make possible.

A year ago today @Base44 joined @Wix. never imagined how crazy of an year it would be and we’re honestly just getting started

your superagent now lives in Slack. add it in one click, then @ mention it by name in a channel – same way you'd @ mention a teammate. it picks up the thread and gets to work right there. live today, for everyone.