Autotelic designer and entrepreneur building @Personifyhq

Virginia, USA
Joined October 2008
Pinned Tweet
Another update. Here’s an AI generated visual that communicates how the vois loop and router work to: 1. Qualify the design request. 2. Iterate on the design execution. 3. Validate the execution and review for content writing improvements. 4. Communicate key design decisions made based on human interaction guidelines and cognitive science principles. Human in the loop to add context when necessary and weigh in on tradeoffs.
🤖 Made with AI
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I’ve been working on something new: aiforui.dev/ AI for UI has 28 skills and 20 lessons on building great interfaces with AI. More than 3,000 people have enrolled so far. It’s $299 instead of $399 until early access closes on Friday. The full course opens in 2027.
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You can now add your designs to your Community profile as riffs → Showcase your work in the Community → Build your portfolio → Get inspo from other riffs
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I built my team an AI design sandbox. Now I’m open-sourcing a better version for everyone. This is Design Studio, a prototype sandbox for designers and product managers who build with AI. After I showed the original to @ridd_design on Dive Club, people asked for a version they could use themselves. That gave me the push to rebuild it from scratch. The core workflows: • Build interactive screens with the coding agent you already use • Map flows with diagrams, sketch on a canvas, or make lo-fi wireframes • Keep briefs and decisions next to designs in Markdown • Create design systems with components and product context to reuse across prototypes • Arrange screens and notes on a canvas, then publish a link your team can explore The video shows Codex self-driving a whole workflow. Use it with Codex, Claude Code, or Cursor. It’s minimal and meant to blend in with your existing stack. It’s MIT licensed and built to be extended. Add your own tools, components, and workflows. Your files stay yours in open formats that can be used anywhere. It’s an early beta. I’d love for you to try it and make it your own.
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Turn any image into a video (or generate one from scratch) without leaving your agent chat All powered by Figma Weave via Figma MCP
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The invisible tax of expertise The better you get at something, the easier you make it look, and people who can't tell what they're looking at will often decide it didn't take much. Years of practice get compressed into a result that feels obvious. A senior designer ships a screen that seems like it was always supposed to work that way. Behind it sit hundreds of small calls: what to cut, what to keep, which edge case deserves care and which one doesn't. None of those calls show up in the final screen. When they're done well, they disappear. I call this the invisibility tax. You pay it in years of work, and the better the result, the less credit it earns. Here's where it gets expensive for organizations. Some places can't tell two kinds of simple apart. One kind is simple because someone did the hard thinking. The other is simple because nobody did. On the surface they look identical. So the process meant to find your best people can quietly screen them out. The expert looks too smooth, too easy to justify. The person who shows a lot of visible struggle looks like value. Mediocrity doesn't just fail to produce excellence. It can actively reject excellence, because it doesn't know what excellence looks like. You get what you select for. Products get busier. Interfaces get heavier. Customers end up doing the work the team skipped. The obvious objection: every underappreciated expert says nobody recognizes their talent. How do you tell real mastery from a good act? Ask about the decisions. Someone with depth can tell you what they considered and threw out, and why. Someone without it can only describe what they made. "What did you leave out?" is a better interview question than "What did you build?" An organization's ceiling is set by what it can recognize. Imagine one that learns to look for the absence of clutter and asks who made it that clean. That team would hire people better than its current best, and the work would feel obvious to everyone who used it
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Why is accessing Google APIs sooo painful?!
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By the time it shows up in the data or UXR interviews it’s too late. The damage has been done and the reputation tarnished
Caring is the moat, you should feel visceral pain when things are bad or broken and stop at nothing to fix them
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Republican candidate’s signposts exclude any mention of the party they represent, telling you everything you need to know about them.
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He’s a fucking racist and there should literally be no debate about it. This is racism. Plain and simple.
Trump pushes gutter racism: "The guy in Michigan is pretty bad too -- Mohammed, as I call him ... if you have any question about somebody from that part of the world's name, just call him 'Mohammed,' you'll be right 64% of the time."
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Obamas energy this weekend
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This is actually a condescending view of working-class people. I grew up in a working-class immigrant family and we ate at Red Lobster and The Cheesecake Factory for "fancy nights out." But even we understood that the White House should not look like the inside of a Red Lobster. Working-class people are not culturally illiterate just because their experiences are shaped by their limited means.
Does Obama not understand that to most Americans the Cheesecake Factory is a very nice and fancy restaurant?
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OBAMA: When I was president, all these Republicans are all deficits, deficits, debt, debt. You got to do something about it. And now—$40 trillion—Crickets. Somehow deficits only matter when a Democratic president is in office
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Obama argues that we won’t fix our political problems unless we rediscover our moral compass first
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not now honey, im applying to be the tabletop exercise lead at anthropic
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I love asking Claude to put together a timeline of all the different iterations I’ve worked through. It’s so fun looking back at how an idea evolved from its earliest beginnings to the final design.
idea i worked on last night 🛰️
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There’s way too much AI hype right now. So @noamseg and I are launching "Hype(less)," a research project to showcase the most genuine, impactful, and repeatable AI workflows that have created real value for you and your teams in product, design, and engineering. We’ll showcase the best in a special three-part newsletter series in the coming months. Here's our ask: If you're a PM, engineer, or designer, please share your most valuable AI workflow here: tally.so/r/dWL6Xd (by 10/23). By sharing your workflow, you'll help others cut through the AI hype, and share what you've learned with the world. Here's the form: tally.so/r/dWL6Xd (Please RT and share with your colleagues so we can collect as many great examples as possible).
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The most successful outcome for Figma Make would be for it to get completely cannibalized by code layers on the canvas.
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ICYMI, we brought the power of @payloadcms to Figma so you can now ship websites with a built-in backend in Figma Make Oh and it’s now available to everyone today (!)
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Figma Make, Buzz, Figjam and Design would make more sense to live on the page level instead of a file level.
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These days, you should be building lots of tools for yourself. Build a tool to polish an animation, lots of knobs to fine tune. A tool to visualise performance issues. A tool to populate your UI with realistic data. Leverage AI to build a tool that builds *the* tool.
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