
Product Designer (AI & Growth) | host @growthdesignpod
United Kingdom
Joined February 2011
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About 2 years ago, we launched a mini project called abtest.design - a curated library of A/B test results from best-in-class apps like Uber, Duolingo, and Headspace.
It was our first attempt at answering questions we constantly ask when browsing references on @mobbin:
“Why did they choose this design pattern?”
“Does this pattern actually perform better?”
We wanted to go one step further and surface the real-world data and reasoning behind those design decisions.
Since launch, the site has amassed 600k+ page views, and it’s been cool seeing folks organically share it with the design community 🫶
We’re planning to add more tests over time, and if you’d like to contribute and help grow the library, DM me or fill out the form below 👇
I co-want!
i don’t want to:
- work at a fast-moving startup
- rush design just to ship faster
- be corporate and toxic
- spend my days in meetings about work instead of doing the work
- work on things i would never put in my portfolio
- sell my time rather than expertise
- outsource my creativity to non-creative people
i do want to:
- work with creative open-minded people
- work with people who understand why design matters
- curate and spotlight genuinely good work
- build for communities i care about
- have enough freedom to choose what deserves my attention
- help other designers {you can insert suggestions in replies}
- make an impact on tech without compromising humanity
i don’t want to:
- work at a fast-moving startup
- rush design just to ship faster
- be corporate and toxic
- spend my days in meetings about work instead of doing the work
- work on things i would never put in my portfolio
- sell my time rather than expertise
- outsource my creativity to non-creative people
i do want to:
- work with creative open-minded people
- work with people who understand why design matters
- curate and spotlight genuinely good work
- build for communities i care about
- have enough freedom to choose what deserves my attention
- help other designers {you can insert suggestions in replies}
- make an impact on tech without compromising humanity
POV: Imperfect table.
Why is it hard to design a good table without breaking something when editing one column 😂😂
I'm always amazed by crazy ideas people have this days... Make me wonder If i do even think at all.
cos guys are building stuff this day 🫡🫡
I’ve been working on a small side project for my Bible study group.
It’s called Bishop , a Bible study companion.
It’s been exciting to see how quickly an idea can move from a rough concept to something you can actually test.
Still early, but it’s starting to come together.
FilmFlux is looking to partner with remittance, ticketing and data companies.
37,000+ pageviews a month from 11,000+ people searching for a specific Nollywood film. Close to a third are diaspora.
If that's you, or you know someone there, please reach out.
Omostical retweeted
I'm interviewing @SarvamAI on how they designed their iconic brand.
Can't wait to show y'all their insane amount of design explorations in @figma and thought process.
Shout out to @thedesignobsess and @AdyashaPadhy for making this happen 🫶
What do y'all want to know from @kamini_300?
Anyone here work at Kava or Filmhouse Group, or know someone who does?
I run FilmFlux. We index over 3,000 Nollywood films and send people to where they can watch them. Kava has the post-cinema releases our audience keeps searching for and can't find.
Would appreciate an intro.
AI features don't save bad UX. If the core flow is broken, adding a chatbot just gives users a faster way to get frustrated.
4 workflows, one screen, and a top nav hiding everything behind dropdowns.
That was LeadGenius before I moved the navigation to a persistent side nav. Now every section stays visible while you're mid-task.
Sometimes the biggest UX win is just showing what's already there.






















