OnThaSticks – Gaming Without the Noise

Ohhhhh This is neat. Call for co streaming. Reminder that creators who are reacting and Co streaming showcases: it's a great way to measure if your community would be down to see you play it. Plus it's a good signal to let developers know that you're interested. Often leads to Early Access and sponsorships. just knowing is a great step.

@ForzaHorizon Team...please get started.

Events creators (At least variety creators) should be paying attention to and prepping for - This week's Direct from Nintendo BlizzCon Tokyo Game Show Brasil Game Show Paris Games Week The Game Awards All of this before one of the most insane launch periods in history this January/Feb. February is a bloodbath: Tomb Raider, God of War, Persona 4, and Fable land within eleven days. And that is just what we know about. January is thinner and far more pitchable. Key campaigns for this slate open roughly four to six weeks out, which means November and December. If you work backwards the relationship has to exist by October, and the context to you getting access to that content, campaign, key, or conversation needs to begin now. Thats all I have for you.

Ok CREATORS. I'm coming back to this question with a note that I have videos on the way on getting deeper in some areas.. First off, focusing on the asks on the contacts folks asked for that I can openly provide. Other folks have DM's: 1) Emberville: Key requests are already open on Terminals.io for the Oct 27 launch. Evolve PR handles it. @callmeshawnp is the mac daddy. Treat em well 2) Nintendo: nintendo.com/us/about/prcont… is explicitly open to content creators, not just press. But let me tell you right now: COME CORRECT. Come with a plan, an idea, and ensure your channel makes sense for your ask. Don't ask for Zelda if your channel only covers Battlefield. For the asset library, register at: at press.nintendo.com 3) Bandai Namco for various titles: en.bandainamcoent.eu/media-i…. I know folks are resistant due to their response rate, but I am assured this is the way to go. Be patient because that team is almost never not busy. Speaking specifically to Ace Combat and Duskbloods, they are likely flooded. 4) For Sony (Wolverine, for example), it's a stretch since Embargo keys have been out for a while, but [email protected] is going to be your target. This also goes for Sucker Punch and SIE. That said I will save more info on that for a video. BTW: @FirespriteGames if you are accepting creator interest in any way, let em know. 5) For ArenaNet Aka Guild Wars Team: The Partner Program is closed ATM so just keep an eye. They have been really strong partners to creators and I don't see that changing so just wait until they open up. 6) Capcom: Listen...if you are a creator and you saw a bunch of folks get early access or packages around Onimusha, it starts with the Capcom Creator program. It is in no way a guarantee, but its likely they get over 10,000 key requests per game. Do your best to ensure you use the resources they provide: creators.capcom.com/ I'll list the events you should track below but for now I'll be popping out a couple videos (after a few legal checks): on the following topics: 1) "I want to work with X brand" isn't a pitch - I will discuss how to position yourself better than a majority of the emails these teams get 2) How to speak to the big dawgs, and everyone you're NOT speaking to. For years the top asks from creators, regardless of their genre of content games, food, tech, VR always default to: Sony, Microsoft, Nintendo, NetEase, EA, Take-Two, Bandai, Sega You are forgetting: Hasbro, Mattel, Krafton, Govee, TONOR, Netmarble Thermaltake the list goes on. Zero offense to the top publishers and teams, esp the top 3, but you are fighting an uphill battle vs a bunch of Macro creators and celebs who get 6 figure deals because a marketing manager needs views. Is this everyone? Of course not, but should you adjust your strategy? Yes.