SEO • Musées 🖼️ et Café ☕️ Consultant SEO En cas de tweets vraiment hors-sujet, considérez que je fais des tests sur Google.
Paris
Joined February 2010
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🐸 Parce que les bases du #SEO sont constantes depuis 15 ans, maitriser Screaming Frog est une base.
📊L'interface est non-intuitive, mais je peux vous dépanner pour des questions
🔹simples (où trouver qqchose)
🔸complexes (peut-on faire ceci)
👇👇👇
seolivier.com/guide-screamin…
Olivier Perbet retweeted
This is one big reason why the web is dying
Professional, ethical SEO, was about surfacing legitimate information from domain experts.
This is like throwing trash all over your house and wondering why you can't find anything anymore.
Please, don't. Save the web.
ALRIGHT LOOK AT THIS
And then do this…
1. Go to chatgpt
2. Submit a search that's important to your niche
3. right click
4. Open Inspect Element
5. copy the url id after /c/
6. go to network
7. paste it
8. click refresh
9. click the orange brackets here
10. go to the response tab
11. search on “queries”
12. now you can literally see what searches chatgpt did in the background
13. copy all of this
14. go to a site like rankdesk(.ai)
15. go to blog posts
16. and literally ask it to write articles for all of these queries
The AI is going to auto-write and auto-publish them in the upcoming days and weeks
Infinite SEO hack!
🐶 Et si la #Rentrée2026 était l'occasion d'adopter un #chien ?
👉 Essayez cet outil de sélection de race canine pour trouver le bon compagnon à quatre pattes parmi 240 races
purina.fr/choisir-animal/rac…
📹 Time-lapse x60 du vent poussant les nuages vers l'est à #Samoens dans les #Alpes
⛰️
Début de soirée d'un jour d'août 2026
☁️
@Samoens_Village – at Samoëns, France
Je confirme !
Grosse chute pour un site pur SEO, malgré la masse de visites et de conversions que ça générait.
Mes autres sites plus variés n'ont pas bougé.
On va analyser ça un peu plus en détail mais voici l'aperçu de la récente Spam Update (terminée le 21 août). 🚨
C'est sans doute l'une des pires mises à jour depuis Panda, Penguin et la HCU. 📉
Les sites les plus impactés :
• Plus d'un an de visibilité (avec VI >17 sur @haloscancom )
• Trafic reposant essentiellement sur le SEO
• Marque faible ou peu connue face aux concurrents
• Très peu de trafic issu des réseaux sociaux
• Pas ou peu de budget publicité Ads
En France, la baisse risque de s'intensifier avec l'arrivée des AI Overviews. 🇫🇷
Le problème est mécanique : baisse de trafic direct + analyse du comportement via Chrome / android = perte de positions. Moins de visites entraîne une baisse de ranking, qui entraîne encore moins de visites. 🔄
💡 La leçon à en tirer : investissez dans la notoriété de votre marque, développez vos réseaux sociaux (notamment YouTube), visibilité sur Google map, Ads et ne comptez plus uniquement sur SEO pur.
On analyse cela en détail il y a aussi une autre corrélation liés aux indexations mais c'est plus long à analyser car il faut crawler le site + backlinks.
Bref, comme d'habitude, ce sont les gros acteurs qui raflent tout : meilleure visibilité en SEO et sur les IA. Le terrain devient de plus en plus difficile pour les petits entrepreneurs. 🛑
Bonne rentrée à tous ! 💼
Olivier Perbet retweeted
Yep, @thetafferboy is awesome. His case study is awesome. You must read this today. And then set up cats.txt to make sure your GEO strategy is complete. 😂😹 -> How cats.txt showed llms.txt evidence is GEO astrology
"Google indexes text files. It has done so, enthusiastically, since before most of the people currently selling llms.txt owned a smartphone. Being in the index is a statement that a URL exists and contains words. It is not a verdict on truth, usefulness or sanity."
The case study: markwilliamscook.substack.co…
🫠 Il va encore faire +30° à #Paris cette semaine.
🍲On a pas toujours la climatisation chez soi, mais on peut aller manger au frais !
❄️ Voilà une liste de restaurants climatisés sur Paris, dans les 2e, 6e, 9e, 10e, 11e et 12e arrondissements
👇
peroliv.blogspot.com/2019/07…
Dites les #SEO,
J'ai cette personne qui m'écrit depuis plusieurs années, tjrs avec le même sujet de mail
"RE: Réintroduction de la publication"
pour les conditions d'achat de lien de mon site.
Je lui ai répondu 20 fois, donc 1 où elle a validé.
Le mail générique revient tjrs
Olivier Perbet retweeted
Oof, that's bad for business. Also, prompting AIOs isn't why this changed. I'm sure Google saw the press and removed the AIO -> Owner of popular Millbank, Ont., bakery ‘panicked’ after Google's AI overview mistakenly said it was closing
"Over the weekend, someone Googled Anna Mae’s Bakery and the AI overview, or summary, popped up. It said the Millbank business, just northwest of Kitchener, was officially closing on July 31. Anna Mae's owner Amanda Herrfort found out when she was on her way to a wedding and someone sent her a screenshot of the search result. "That’s when I panicked," Herrfort told CBC News on Thursday."
cbc.ca/news/canada/kitchener…
🔎 Aberration majeure de #Google sur les AI Overviews : pour des recherches locales, les sources sont TOUT sauf Google Maps.
Qui appartient à Google et que les commerces mettent à jour en priorité (voire uniquement).
On est exposé à des infos potentiellement fausses.
🫠
Olivier Perbet retweeted
Ecommerce SEO: the more I work with eCommerce stores the more I realize how different robots.txt strategies can be.
My client received a notification for an error in Search Console and they were recommended to exclude this file path from being crawled from the team (which seemed like reasonable advice to me).
Hours later: product pages start to be removed from free listing eligibility at scale, with hundreds of products now no longer able to appear within organic shopping results... not good.
This was surprising to me, because the notice in Merchant Center said that they were "unable to check product pages", but there was nothing related to the file that was being blocked – it was just a seemingly unrelated file path.
Turns out the path was actually related to theme utility file as an internal endpoint for the Storefront Renderer. So while the product pages themselves weren't being blocked by robots.txt (in a traditional sense), but the file was necessary to be crawled for product rendering.
Thankfully, we were able to get on top of this (self-inflicted) issue quickly by removing the newly added lines to the file, but it just goes to show how different the system requirements for Googlebot and StoreBot can be.
Also, the notifications that Merchant Center sends for store issues need a ton of work! There are barely any details that are provided in the notifications (compared to Search Console), so this could have easily been missed for some time if I wasn't in there every day reviewing my client accounts.
The notice within Merchant Center also directs you to use the URL Inspection Tool in order to diagnose the issue, which was not of use at all in this instance. The only reason we knew it was related to the newly added line was because the exclusion appeared almost immediately after the change was made.
L'occasion de rappeler que les IA sont à la base des voleurs.
seolivier.com/bloquer-chatgp…
"votre contenu a été prévu pour être mis à disposition de votre public, directement / par des intermédiaires contrôlés. ChatGPT l’exploite pour le mettre à disposition de son propre public."
AI lawsuit update. It's approved -> Judge approves Anthropic's record-breaking $1.5 billion settlement for AI copyright lawsuit
"Authors are expected to get approximately $3,000 per affected work, while Anthropic is required to destroy the pirated copies of their books. Some of the plaintiffs, however, found the payout too low and opted out of the settlement to file separate lawsuits against Anthropic."
engadget.com/2219475/judge-a…
Olivier Perbet retweeted
This is one of the most important points in modern SEO.. Sometimes the pages didn't do anything wrong. The intent behind the query moved, and Google moved with it.
Here is the really hard part about SEO... when client feature pages are going to zero and you have to explain why.
The default thinking is accusatory. THE SEO TEAM MUST HAVE DONE SOMETHING WRONG!
But no... Google is simply rewarding other types of websites and pages.
In this example, the buyer intent has shifted to downmarket / SMB / free tracking tools instead of more complex platform solutions.
We used to be able to capture demand in this field with "one-off" feature pages linked from the footer.
Today, we cannot beat the cheap free time tracking competitors with their homepage theme specifically going after employee time tracking.
🔎 Intéressants ces rapports #GEO de (Microsoft) Clarity sur la visibilité d'un site sur Copilot
C'est un focus sur les 📃citations📃 de votre site
- en volume total
- en "Share of Authority" (la part de vos citations vs les autres sites)
Le détail est par requête et par URL.
