Launched meta ads with trial_start campaign goal and boom! Wow 🤯

My first tiny sauce drop and wow! Thank you guys 🙏

I changed ONE word on my paywall button. Purchases went up.✅ Everyone says "Start your free trial" is the best paywall button. I tested it against a plain "Continue." "Continue" won. Not by a little. Here's the data, and what I think is actually going on 🧵👇 The numbers Old version: button said "Start my free trial"
• 19.5% of paywall viewers opened Apple's payment sheet
• 12.1% bought New version: button says "Continue"
• 27.9% opened the payment sheet
• 14.4% bought That's 43% more people willing to try paying. Why I think "Continue" wins "Start my free trial" sounds like a commitment. It's a phrase people have learned to fear, because a "free trial" so often means a surprise charge. "Continue" just feels like the next step in the flow they're already in. But here's the key part 👇 I didn't hide the trial. I moved it. Right above the button is a simple timeline:
Today: free
Day 5: we remind you
Day 7: billing starts And right under it: "7 days free, then $29.99/year. Cancel anytime." The button doesn't need to sell the trial when the screen already answers the scary question: "When will I get charged?" The other thing I found: people decide in ~6 seconds I measured how long people stay on the paywall. The ones who never tapped a plan left after a median of 6 seconds. A quarter left in under half a second. They're not reading your feature list. They're glancing, seeing "pay," and leaving. So the first glance is everything. What I'm shipping next A green badge right under the headline:
✓ Free for 7 days · Cancel anytime The trial is visible in the first second, and the button stays a calm "Continue." Honest caveats • This wasn't a clean A/B test. The new version also had a redesigned paywall layout.
• The new version had a smaller sample (312 vs 1,204 paywall views). So treat it as a strong signal, not a law of physics. But it's enough for me to stop assuming "Start your free trial" is automatically best. Takeaways for app builders✅ 1. Test your button copy. Don't just copy the "best practice." 2. Fear of surprise charges is the real enemy. Answer "when do I pay?" on screen. 3. Your paywall gets about 6 seconds. Put the most important line where the eye lands first. 4. Measure time on screen, not just taps. It tells you why people leave. I'll share the results of the badge test in a couple of weeks. What's on your paywall button right now?

Miami is so windy right now almost pre-hurricane feels without having one.

I got this 2 days ago for $3099.

Apple won’t ban this guy but bans 1000s of other accounts per minute.

Putting my new MacBook 48Gb, 1T with its Claude agents through the ringer. They’re working while I was sleeping.

I’m not an app founder. Thank you for your attention to this matter.

Idk what they’re doing man. Is it so hard to make this app aesthetically pleasing?

Gm. Time for a second plan?

Used to be $0.7 per install Meta ads nerfing my ad cause it’s been running too long. Time for new ads