Today Instagram announced they are testing long-form horizontal videos called Features. The platform wants to be a place where you watch a 90 second video and a 90 minute video. All on your TV. They are also testing Lives in the Reels tab, a hub for Series, and more.

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Own. · Oct 26, 2026 · 5:04 PM UTC

Own.

@OwnApp_23h

“6-7” in 2025, “maxxing” in 2026. drop your prediction for 2027’s word of the year 👇

Pop Base

@PopBaseOct 26

‘maxxing’ has been named Word of the Year 2026 by dictionary.com. (dictionary.com/articles/word…)

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Own. · Oct 26, 2026 · 3:09 PM UTC

Own.

@OwnApp_Oct 26

what makes you follow someone after seeing just ONE post?

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Own. · Oct 26, 2026 · 2:00 PM UTC

Own.

@OwnApp_Oct 26

creator highlight of the day: @serena_parisss 🔥🔥 go follow her on OWN!

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Own. · Oct 26, 2026 · 1:04 PM UTC

Own.

@OwnApp_Oct 26

what makes you follow someone after seeing just ONE post?

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cinnaminnt 🍬 · Oct 23, 2026 · 6:00 PM UTC

Own. retweeted

cinnaminnt 🍬@cinnaminnt_Oct 23

Hehe! This app cares about and shares its creators!! Come join me on Own!! iownnow.app.link/yF1EvKPBn3b

Own.

@OwnApp_Oct 23

creator highlight of the day: @cinnaminnt_ 💥💥 go follow her on own: cinnaminnt

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Lucien | Variety Streamer · Oct 24, 2026 · 12:04 AM UTC

Own. retweeted

Lucien | Variety Streamer

@lucientweetOct 24

BEYOND grateful to everyone over at @OwnApp_! Much love! 🤘🏻❤️

Own.

@OwnApp_Oct 23

Replying to @lucientweet

@lucientweet is your Creator of the Week 🏆 remember the name. which post of theirs got you? 👇

Amir · Oct 25, 2026 · 2:49 PM UTC

Own. retweeted

Amir

@amirsaysXOct 25

That’s what we at @OwnApp_ are doing, users don’t care how but what they get out of it. Yeah our tooling has AI all over but our focus is to bring massive value to our users. @katiazaitsev_ @andrewdsouza

Andrew D'Souza

@andrewdsouzaOct 23

Who would say such a thing 🤔

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