A full-service digital marketing agency specializing in Google AdWords, organic search findability, and related services. Founded in 2000 by Andrew Goodman.
Toronto, Ontario
Joined February 2009
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The Page Zero team had a fantastic time at our semi-annual retreat in Muskoka last week! From team-building activities to insightful workshops and brainstorming sessions, this year's retreat was all about growth and collaboration. Swipe through to catch some highlights: 📸➡️
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Even in an environment with strong monopolistic tendencies, you can't impose "crappy" on users. PZ founder and president @andrew_goodman shares his thoughts on Google's rapid adoption of #AI tools and the implications for #paidsearch in our latest post: buff.ly/3KnWpsm
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It's come to our attention that scammers are impersonating @pagezero and promoting fake job opportunities. We will NEVER ask for payments, engage in crypto transactions, or recruit for "data work" through cold outreach. Read our blog post for more info: buff.ly/3TlENCF
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Are large, interconnected, highly optimized systems truly as "advanced" as they seem? PZ founder and president @andrew_goodman contemplates what unifies successful #paidsearch accounts and the dangers of imposing simplicity on complex systems on LinkedIn: buff.ly/3KPgTLf
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In parts 41-50 of the #ScienceOfPPC, @andrew_goodman tackles topics from bidding strategies and conversion rate optimization to strategic considerations like domain names and risk management. Catch up on the Page Zero blog: buff.ly/3PzGZlg #PPC #PaidSearch #GoogleAds
In Part 50 The #ScienceOfPPC, @andrew_goodman steps up to the plate with new signs from the dugout about overcoming career ADD in #PaidSearch, how to avoid striking out, and major league advice for winning at digital marketing. Keep reading: buff.ly/3RpkDEL
It’s been a thrilling couple of days for the Page Zero Team at #CollisionConf in Toronto! This year’s session highlights include Web 3.0, Advertising in a Cookie-less World, and Connecting with Gen-Z, capped off with a good ole’ Page Zero dinner.
Many advertisers don't give Dynamic Search Ads a fair shake. In Part 33 of the Science of PPC, Andrew examines the benefits of DSAs and how marketers can use them constructively to benefit paid search campaigns. Read on: buff.ly/3p8hPNt
Is relevance really the Holy Grail of #PaidSearch success? In Part 16 of The #ScienceOfPPC, Andrew debunks the myth of extreme relevance with 5 new ways to broaden your #PPC strategies. Read on: buff.ly/37qQnBk New content every Thursday.
How do cognitive biases like loss aversion & anchoring affect #PPC advertisers? In Pt 7 of The #ScienceOfPPC, Page Zero founder @andrew_goodman studies how #GoogleAds exploits human foibles to encourage inflated bids: buff.ly/37pNnpL New content returns Dec 5. #PaidSearch
Google's #SmartBidding helps automate busywork and eliminate the bid jockeying of the early 2000s, but it's no panacea. Read more in Pt 6 of The #ScienceOfPPC, a 50-part series by Page Zero founder Andrew Goodman: buff.ly/2CKoU0s #PaidSearch #GoogleAds #MachineLearning
Dayparting works, but it has its drawbacks. Page Zero founder @andrew_goodman clears up some misconceptions about ad scheduling in Pt 5 of The #ScienceOfPPC. Read more: buff.ly/2qsncxY
New content every Thursday. #PPC #PaidSearch #GoogleAds #Automation #MachineLearning
Take a deep dive into testing ad creative in Part 4 of the #ScienceOfPPC, a new 50-part series by Page Zero founder @Andrew_goodman. Read on: buff.ly/2r2ybhR Subscribe for weekly updates—new content is released every Thursday. #PaidSearch #PPC #GoogleAds #LongRead
You don't need a Ph.D. to conduct #PPC science, but you do need reliable methodologies to follow. Page Zero founder @andrew_goodman shares his scientific method in Pt 3 of The #ScienceOfPPC. Read it here: buff.ly/2W93h2G
New content every Thursday. #GoogleAds #PaidSearch
Part 2 of The #ScienceOfPPC, a new series by Page Zero's @andrew_goodman, brings to light the spark that started #PaidSearch advertising on its journey from simple keyword targeting to the sophisticated ads we know today. Read Pt 2 here: buff.ly/33F5TYO #GoogleAds #PPC
Page Zero founder @andrew_goodman has been hard at work in the #GoogleAds testing lab to bring you The Science of PPC, a new 50-part series featuring expert tips, tricks & insights. Get started with Pt 1: buff.ly/35p2rmM New content published every Thursday. #ScienceofPPC
Page Zero founder @andrew_goodman spoke with CBC's @don_pittis about the rising culture of #remotework and the advantages it offers employers and employees, like our own Allie Turow. Check them out in the article here: buff.ly/2UvpGGu
