I explain things. Mostly AI, marketing, communication, and leadership. Occasionally motorcycles, coffee, and questionable life decisions.
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Joined October 2007
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Most people know me for marketing. Some know me for AI. Others for motorcycles. They're all right. This is where I share ideas, challenge assumptions, and occasionally change my own mind. If that sounds interesting, pull up a chair.
Partha Srinivasan 🇮🇳 | AI retweeted
Start SME review before drafting facilitator guides with AI. Capture expert knowledge first and send only critical claims for review. Save time, keep accuracy.
aicontentops.online/blog/202…
AI training changes judgment at the individual level and standards at the team level. The right fit depends on where your real gap sits. Read more in the latest post.
parthans.com/blog/2026/11/03…
My CRM's first Telegram summary was a wall of quoted email. Fixing it turned the bot into a remote: lists, a card per lead, buttons for follow-ups, drafts and notes. It still never sends an email for me.
parthans.com/blog/2026/11/03…
My old iPad is now my Mac's control panel: apps, sites, Outlook calendar, music, Claude and voice notes, one tap each. Free, in a browser, no apps. Built in an afternoon, fixed in an evening.
parthans.com/blog/2026/11/05…
The Deck is now on GitHub, free for anyone to use: github.com/parthans/the-deck…. It is open source under the MIT licence. The public version has a neutral look and a generic set of buttons, and setup takes about 15 minutes on any recent Mac.
Yesterday was my last day at Tonbo. I was asked “So, taking some time off?” about ten times.
I wrote about that question in September, before it was even true. Turns out it was a good guess.
The short answer: no. I’m working, just for myself now.
parthans.com/blog/2026/09/21…
When product, marketing, and sales each own only part of the conversation, customers get gaps, not answers. The real fix starts with deeper product context, not flashier messaging.
parthans.com/blog/2026/11/02…
Polished prose once signaled knowledge. AI’s fluency changes that. I ask three questions before trusting a confident answer. Which would have changed your last forwarded AI draft?
parthans.com/blog/2026/11/02…
I replaced my sales spreadsheet with a CRM I built with Claude in two days. It reads my outreach tool, mailbox and calendar, never writes to them, and drafts follow-ups that I send myself.
parthans.com/blog/2026/10/28…
Part 5 of my CMS build: running it. A hung deploy, a failed backup, an import that stopped overnight, and three docker commands that showed exactly what restarted the CMS.
parthans.com/blog/2026/10/28…
Part 4 of my CMS build: moving out of WordPress without breaking a link. Plus the evening I found 2,228 blank drafts, and why deleting them would have been a mistake.
parthans.com/blog/2026/10/28…
Partha Srinivasan 🇮🇳 | AI retweeted
A short #bookreview of "The Things We Never Say"
[ it has been longlisted for the 2026 Booker Prize]
tinyurl.com/aarooreviews #substack
Part 3 of my CMS build: security. Cloudflare Access, two-factor sign-in, server-side checks, cleaned HTML, encrypted secrets. Plus the Cloudflare setting that locked out everyone except me.
parthans.com/blog/2026/10/28…
Partha Srinivasan 🇮🇳 | AI retweeted
It's 2 AM. The cart has a hoodie in it. You're 90% sure you're an L, and that 10% is going to keep you awake.
Now tap Chat in the bottom right corner of any page on onlybikerstuff.in and an automated support will help you - but there is also a human there. @parthans!
Note to self. When you see what might look like a box on the road don’t try to kick without confirmation. It could be a fucking brick.
Part 2 of my CMS build: every publish is one git commit. Why I publish through GitHub, why its API was too slow, and the one folder the CMS may ever touch.
parthans.com/blog/2026/10/28…
I added an AI chat to my store. It answers from the store's own data, won't invent discounts or delivery dates, and sends anything that needs a decision to my phone. How it's built, and what it costs per reply.
parthans.com/blog/2026/10/28…
Part 1 of the technical story behind my own CMS: one admin, four sites, plain HTML out. The stack, the architecture and the spec that kept an AI-built project on track.
parthans.com/blog/2026/10/28…
