PATCAM | The Story, Creative & Culture Company. We turn brands, platforms & institutions into influential forces through Storytelling.
London
Joined April 2009
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Culture doesn’t need translation. It lives in the nods, the accents, the unspoken signals. In a world full of noise, shared meaning is how we find each other.
What part of your culture makes you feel most connected?
#Culture #Identity #Connection
I love days like today.
The kind where the sun shows up and suddenly, everything feels a bit lighter. 🧵
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But today I’m letting the sun break through that emotional reserve.
Taking a breath.
Being grateful for what I’ve got.
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You don’t have a culture problem.
Your CULTURE is the problem.
You can build an intentional culture or let an accidental one eat your best people alive.
Either way, there is a cost implications.
#culture #organisationalstructure
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The Culture Delusion.
Culture isn’t what’s on your office walls or your Twitter banners.
Culture is what you reward.
It is what you tolerate on a sleepy Tuesday afternoon.
#culture #OrganisationalCulture
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Last week, I took my son + his mates to Adventure Island in Southend.
Adventure Island = not an island but a brilliant, weathered escape for working-class teens.
White Fox. Tech Fleece. £20 chicken poppers. Rain-sun-rain madness.
And it hit me...
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The park was full of white working-class teenagers.
Girls wearing White Fox. Boys in Tech Fleece.
We don’t talk about them enough—not as props, but as people.
As a Black man, can I say: we need to.
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White Fox = individual expression + collective belonging.
The JD Sports “Family” ad nailed this nuance.
Why does talking about white working-class identity feel off-limits?
We need more real stories.
#Culture #Identity #Class #WorkingClass
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Easter is a time of great meaning and symbolic significance for millions of Christians around the world as they reflect on the death and resurrection of Jesus Christ. (Read more in the Comments)
#HappyEaster #Easter2025 #PATCAM #Storytelling #BrandBuilding #Creativity
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It reminds us of the power of stories that have shaped humanity for centuries. We see Easter as a reflection of what narratives can do: inspire hope, stir courage, and birth transformation (while also selling a few hot cross buns and shifting a load of Easter eggs).
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