I'm having fun, are you? Founder and @digirelativity team member. Proud Dad, horrible fly fisherman, WVU fan, #ai enthusiast #beerfriday guest and #homehackcook
Appalachia
Joined August 2008
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More ad platforms are rolling out and implementing AI enhancements by default, often without warning and without your consent.
If you've noticed unexpected changes to your campaigns, you're not imagining it. #ai #aislop #aienhancements sprou.tt/1qU7Z5zs6jZ
Today's customers make split-second decisions using search, AI assistants and in-car navigation. A strong findability strategy helps ensure your stores appear in those important moments. #cstores #conveniencestores #marketing #findability sprou.tt/1kqIxk9k5wf
Creativity doesn't come from a prompt. AI can generate, but it can't draw from live experiences and emotion the way an artist can. #ai #generativeai #creativity sprou.tt/1bvKWseEblA
We’re celebrating 15 years of Digital Relativity! Take a look back at the incredible milestones, memories and the people who made it possible. sprou.tt/1pqYa4b5Jcf
Every brand has a story, but many leave it untold.
Abbey breaks down how to shape your brand’s narrative and why it matters in our latest blog. sprou.tt/142TeouDfEZ
More than 300 people gathered for West Virginia’s first Outdoor Economy Summit, and the energy in the room said a lot about where things are headed.
Vas shares a few reflections from the event on the blog. sprou.tt/1PdG4lYJ7xn
RIP Bobby. #notfadeaway
Pat Strader retweeted
I wrote about Claude Code and why non-coders should be paying attention (and playing with the system) - it shows what today’s LLMs can do
Along the way I had Claude launch a business for me & build a game that simulates the rise and fall of civilizations. open.substack.com/pub/oneuse…
Pat Strader retweeted
Almost time…we invite you to join us
Big 12 play begins tonight in Ames!
Join us for @WVUhoops and Iowa State
⏰ 8 PM (ET)
🗣️ @TonyCaridi and @bradhowe07
LISTEN ⤵️
📻: bit.ly/MSNRadio
📲: @varsity/@WVUSports apps
Congratulations, Abbey!
Last month, our CCO, Abbey, graduated from Leadership West Virginia, a program dedicated to connecting leaders who care deeply about the future of our state. Read more about her experience on our blog. sprou.tt/1qbIkSaz8Dh
At DR, we use AI with purpose, helping our team stay efficient and creative while keeping human insight at the core of everything we do. Justin highlights four AI tools that enhance our marketing workflows and breaks down why they’re worth using. sprou.tt/1MEK5ceF19c
AI is evolving fast, but not every tool deserves a spot in your workflow. In DR's latest blog, Aaron shares why we prioritize strategy over novelty and how we decide which tools make the cut. sprou.tt/1AELtDgJsvT
Your audience is giving you valuable feedback long before they fill out a form. Their clicks, saves and comments are small signals that add up to a clearer story. Our latest blog breaks down how behavior becomes insight. sprou.tt/1FTe3qs0Qsy
Behind every “Wow” shot is a story of wrong turns, overheating gear and plenty of “What did I get myself into?” moments. Abbey shares the unforgettable highs and lows of tourism photography in our latest blog. sprou.tt/1dYsAmlu8SN
If your organic traffic looks a little funky this year, you’re not alone. Here’s what’s happening in the age of AI overviews. #SEO #AIMode #AIOverviews #DigitalStrategy sprou.tt/11x8XRCKt0E
AI is reshaping how travelers plan their trips. Instead of searching, they’re starting to ask. Our latest blog breaks down how conversational content can help your destination show up when AI answers. sprou.tt/11jxBaxJIg7
Congratulations, Abbey! 🎉
Abbey has been named one of the Top 50 Women Chief Creative Officers of 2025 by Women We Admire. We’re proud to have her leading our creative team and inspiring all of us every day. sprou.tt/1Fm5lmx8scB