@pauldervan

I run a marketing consultancy that mixes old-school fundamentals, marketing rigour, creativity, craft and technology.

 Ireland
runwithfoxes.com
Joined December 2007
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  • Followers799
62Media
Our grumpy fox climbed to the top, found no signal, and stepped off. Made in Seedance 2.5 from a prompt written like a shot list. The whole prompt and how to run it are on GitHub: github.com/runwithfoxes/fox-…
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We built a real room in Blender to the centimetre, from seven phone photos and three tape measurements. How we made it: runwithfoxes.com/craft/a-rea…
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We made our fox freeze mid-shot with a title, the way Rounders does it. Seedance makes the clip, a short script does the freeze, and a test clip costs about 40 cents. How to make it, as a Claude skill: github.com/runwithfoxes/fox-…
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Marketing and AI Guru to Roll Out Free AI Course for Irish Marketers adworld.ie/2026/07/24/market… via @imj_ireland
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I built a website tonight using Claude Code open.substack.com/pub/runwit…
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@"AI is a game changer for advertising"linkedin.com/pulse/ai-game-c… on @LinkedIn

AI is a game changer for advertising

When making any advertising, there's a decision point where we must commit time and money. This is often tens of thousands of euros.

linkedin.com
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I've voted in the @IEPodAwards for That's What I Call Marketing - podfollow.com/1615415427 in the Listeners' Choice. Cast your vote at theirishpodcastawards.ie/vot….

That's What I Call Marketing

That’s What I Call Marketing is the podcast for marketers who care about brand, B2B, creativity, effectiveness and the future of the profession.Hosted by Conor Byrne, the show features real convers...

podfollow.com
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A real showbiz episode I got to meet Paul Feldwick for this episode of That's What I Call Marketing open.spotify.com/episode/6eU… #marketing #advertising #planning #marketingpodcast

S1. Ep7: Paul Feldwick "How To Play The Fame Game And Win"

That's What I Call Marketing · Episode

open.spotify.com
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Interview with the co-author of the famous and fabulous book “Cultural Strategy”.
That's What I Call Marketing@thats_marketing24 May 2022
In the latest episode of That’s What I Call Marketing I talk to the fascinating @DougCameronX We start our discussion with how Doug got into advertising, this involves bagpipes and meeting David Ogilvy......Need I say more open.spotify.com/episode/1HV…

S1. Ep5: Doug Cameron "Bagpiper to David Ogilvy-inspired Advertiser"

That's What I Call Marketing · Episode

open.spotify.com
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The Chinese edition of my “Run with foxes” book arrived today. It looks pretty different but has some cool fox illustrations throughout.
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This arrived today…
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Paul Dervan retweeted
IAB Ireland@iabireland20 Oct 2021
We are thrilled Orlando will return to an #IABConnect 'stage' in conversation with @pauldervan. Orlando will share his latest examination of attention, followed by a discussion on Advertising for a technologically disrupted world bit.ly/3iOH0DQ 4 November 2-4pm on Zoom
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Congratulations to the new #EuroMillions Millionaire in Wicklow! 🤩 #ItCouldBeYou
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@"Why we're obsessive about building Distinctive Brand Assets "linkedin.com/pulse/why-were-… on @LinkedIn

Why we're obsessive about building Distinctive Brand Assets

72% of adults in Ireland can spontaneously name our brand when they see this picture. This is when we remove our brand name, logo and tagline.

linkedin.com
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Congratulations to Galway’s #Lotto Jackpot winner of €2.4 Million in June. 🚙🚗🚙 #ItCouldBeYou

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👀 Footage captured on the roads to Kilkenny after the €12.7 Million #Lotto Jackpot win. #ItCouldBeYou
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So many genuine causes. Please think about donating and/or sharing this request.
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A reasonably coherent (I think) bunch of answers to the wonderful Alex Gibson open.spotify.com/episode/5kx…
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Paul Dervan retweeted
IMJ@IMJ_Ireland14 Mar 2021
John McGee: Ahead of #DMXDublin on March 25, Byron Sharp talks about the need for marketers to embrace evidence-based marketing and stop preaching to consumers. ⁦@DMXDublin⁩ ⁦@ProfByron⁩ #marketing #Branding independent.ie/business/medi…
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