PRIMA

If you feel overwhelmed with Twitter growth & monetization guru advice, read this… I thought I’d reflect on the last few weeks and share some things I’ve been thinking about. I’ll be honest, I fell out of love with writing and creating content for a period of time. There’s so much conflicting information about how you should build your brand and what content you should post. It made me so confused and demotivated to post anything new. On one hand, Kieran Drew tells you to build an engaged audience and monetize once you’ve built a deep trust with them. On the other hand, JK Molina tells you that Likes ain’t cash and you should position your whole brand around your offer, turning it into a lead gen machine… So I wrote authority content to build my ghostwriting agency and I focused on using my account for client acquisition. But in truth, I preferred writing stories, sharing interesting things I learn, personal experiences, and talking about anything that interests me. What I’ve realised is that content creation is not just a science or lead gen tool where you pump out content for the algorithm to get engagement and leads. It’s also an artistic form of creative expression. That was a big reason I started this account in the first place. I wanted to create this account to be the guy I needed when I was younger - lost and confused with no confidence that his life would amount to anything. I completely lost that creative side recently and it led to a deterioration of content quality. One thing I would say to all the creators out there hustling to grow their audience or make money is to not take everyone’s advice as gospel. You should find your own style, unique voice, and way of building your business. You'll know if you've found it because you'll actually enjoy creating content and it actually sounds like how you'd talk offline. Don’t let the advice of other accounts (big or small) dictate the way you should create content or monetize. Remember the reason you wanted to play this online game in the first place. Most of you want to quit your job or drop out of college, and be free. Free of time, money, and location…. If you dread every moment of what you’re doing or you feel a lot of resistance, then you’re doing it wrong. Yes there will be moments where you have to do the things you don’t like but that should not be 100% of the time. Having said that, one common theme with all the different approaches from these big creators is that… ALL OF THEIR APPROACHES WORK. Yes, everything works. There are multiple ways to get to the same destination. The lesson? Do the one that excites you the most and cut out everyone else. You DON’T HAVE TO listen to everyone. Not even me. Remember that. So where am I going with my Twitter brand? Absolutely nowhere. I’m turning it into an open journal of my thoughts and sharing stories, experiences, and ideas that I want to explore deeply. What I write about will change as I evolve which is the beauty of making my niche around me. It doesn't matter if my content doesn't go viral or I don't get consistent lead flow from it (even though I prefer getting referrals anyway). The point is that you have to find something that will make you consistent for life (10+ years). This is a long game, but sadly I've seen a lot of people in this space drop out of the game since I started 10 months ago. So if you feel that my content has been a bit mediocre recently, hopefully it’ll start to pick back up over the coming weeks and months. I want to put in the effort to earn your follow and attention because that’s extremely valuable. I appreciate you taking the time to read this.