Peter Minnium (@peterminnium) profile picture

Peter Minnium

@peterminnium

President, Ipsos US, the MAdTech research experts, past Head of Brand @IAB, focused on the intersection of ad creativity, technology, and media

 NYC
marketingland.com/author/peter-minnium
Joined October 2011
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Photo by Peter Minnium (@peterminnium)Photo by Peter Minnium (@peterminnium)Photo by Peter Minnium (@peterminnium)Photo by Peter Minnium (@peterminnium)Photo by Peter Minnium (@peterminnium)Photo by Peter Minnium (@peterminnium)Photo by Peter Minnium (@peterminnium)Photo by Peter Minnium (@peterminnium)Photo by Peter Minnium (@peterminnium)Photo by Peter Minnium (@peterminnium)
This is unacceptable. We now need to know more about @RobinhoodApp’s decision to block retail investors from purchasing stock while hedge funds are freely able to trade the stock as they see fit. As a member of the Financial Services Cmte, I’d support a hearing if necessary.
Motherboard (@motherboard) profile pictureMotherboard
@motherboard28 Jan 2021
Replying to @motherboard
More than half of all Robinhood users own at least some GameStop stock. They are now unable to freely trade it; the app is only allowing users to close out their positions. vice.com/en/article/m7ak7y/r…
Robinhood Stops Users From Trading GameStop Stocks, Other Reddit YOLO Picks

Robinhood Stops Users From Trading GameStop Stocks, Other Reddit YOLO Picks

With the market in chaos, even Robinhood has now turned on retail investors pumping dark-horse stocks.

vice.com
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Peter Minnium retweeted
Cliff Young (@CliffAYoung) profile picture
Cliff Young@CliffAYoung7 Jan 2021
After yesterday's events at the Capitol - • 51% of all Americans believe that President Trump should be immediately removed from office for promoting this unrest • 51% believe that it was an attempted coup Via an @ipsosus snap poll. bit.ly/2XpL9Tv
Image from Cliff Young (@CliffAYoung)
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Perceptions of the President such as being corrupt, reckless, arrogant and as a liar are pushing many towards a vote for Biden. ipsos.ds8.io/WXkaaq3F4U
Attitudinal equity captures a narrower race

Attitudinal equity captures a narrower race

With the US election now only weeks away, we thought it would be illuminating to look at the presidential race through a different lens.

ipsos.ds8.io
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Peter Minnium retweeted
Cliff Young (@CliffAYoung) profile picture
Cliff Young@CliffAYoung16 Oct 2020
Major divide in consumer confidence and jobs outlook among white and non-white Americans. New via @ForbesAdvisor @ipsosus forbes.com/sites/advisor/202…
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Indeed, who better to be the spokesman for our way forward than someone with the virus? Think about it. Makes sense. But, at this point, many are wondering—is Trump a credible messenger or flimflam man? November 3rd will tell. ipsos.ds8.io/9P-u6rk2pV
Cliff’s Take: Polls Turn Uglier For Trump

Cliff’s Take: Polls Turn Uglier For Trump

Only 24 days until the election! Everything nowadays is seen through a partisan lens—only shades of blue and red. Will this subside after the election? Well, we will see.

ipsos.ds8.io
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Peter Minnium retweeted
MarTech (@martechismktg) profile picture
MarTech@martechismktg11 Mar 2020
Don’t misinterpret the data: Evidence-based advertising needs experience-based context by @peterminnium mklnd.co/2aAE3KK
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Don’t misinterpret the data: Evidence-based advertising needs experience-based context mklnd.com/38ER1eV via @marketingland
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marketingland.com/win-the-br…
Win the brand battle during the holiday shopping wars | MarTech

Win the brand battle during the holiday shopping wars | MarTech

Here are five strategies for building the holiday spirit of your brand with captivating communications while also navigating the pitfalls of the season.

martech.org
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Athos’s Retirees humbledollar.com/2019/11/ath…
Athos’s Retirees - HumbleDollar

Athos’s Retirees - HumbleDollar

TUCKED AWAY ON Greece’s rugged north Aegean coast lies a place seemingly frozen in time, where men lead simple lives, much the same as they have for the past 1,000 years. It’s a rocky, narrow...

humbledollar.com
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Peter Minnium retweeted
Ipsos US (@ipsosus) profile picture
Ipsos US@ipsosus12 Nov 2019
Data, #technology & digital #ads don’t care, but people DO. Unfortunately, many marketers have forgotten this. Ipsos’ @PeterMinnium explains why we all need a little ‘digital empathy’. #marketing #digital #WTFutureIpsos ipsos.com/en-us/knowledge/me…
Is ‘digital empathy’ an oxymoron?

Is ‘digital empathy’ an oxymoron?

Peter’s latest article posits that data doesn’t care, technology doesn’t care, and digital ads don’t care; but people do care and too many marketers have forgotten this.

ipsos.com
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Peter Minnium retweeted
Cliff Young (@CliffAYoung) profile picture
Cliff Young@CliffAYoung30 Oct 2019
Happy Halloween! Almost half of Americans believe in ghosts. A full third think aliens have already visited the planet! #halloween2019 @MorningBriefing @IpsosNewsPolls
Image from Cliff Young (@CliffAYoung)
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Peter Minnium retweeted
MarTech (@martechismktg) profile picture
MarTech@martechismktg28 Oct 2019
Is ‘digital empathy’ an oxymoron? by @peterminnium mklnd.co/B0rtTLG
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Peter Minnium retweeted
Cliff Young (@CliffAYoung) profile picture
Cliff Young@CliffAYoung10 Oct 2019
New CSPAN/Ipsos poll. There is a ’crisis of confidence’ in US elections @cspanwj @PoliticsReid @IpsosNewsPolls @Ipsos thehill.com/homenews/campaig…

New poll shows ‘crisis of confidence’ in US elections

A year before the 2020 presidential elections, only half of Americans say they believe the vote will be conducted openly and fairly, according to a new survey that reveals a growing mistrust in the…

thehill.com
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Peter Minnium retweeted
MarTech (@martechismktg) profile picture
MarTech@martechismktg6 Sep 2019
Cleaning up digital ad pollution by @peterminnium mklnd.co/pze3leQ
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Peter Minnium retweeted
MarTech (@martechismktg) profile picture
MarTech@martechismktg29 Jul 2019
Be a clown, advertiser by @peterminnium mklnd.co/VSIQ3a3
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Had some fun with this one: Be a clown, advertiser mklnd.com/2ykM1N1 via @marketingland
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Be a clown, advertiser mklnd.com/2Y7biJE via @marketingland
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5 factors of direct-to-consumer brand success mklnd.com/2ZcvrKq via @marketingland
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Peter Minnium retweeted
Ipsos US (@ipsosus) profile picture
Ipsos US@ipsosus3 May 2019
We can’t live without #digital #media, but why would we want to? Ipsos’ @peterminnium explores the blurred lines between media and non-media interactions. @Marketingland #marketing #tech #business ow.ly/ybJQ50tVqNs
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We can’t live without digital media, but why would we want to? mklnd.com/2UVJFBG via @marketingland
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