Pietro Renzi

static mockups don't show what an identity does. so here's the system moving. the mark, the spectrum, the mascot reacting. petrnzi.com

the status line on my site shows my local time and says "probably still building". nobody asked for it. it stays.

the about page isn't a pdf. it's coded. live status line, a 30 day activity graph, a mascot that comments on it.

the whole identity runs on one gradient. #FDE232 to #2390EB. every accent color in it is a slice of that line.

four logo directions on top. one on down. the gradient was the easy part. deciding where the white starts took longer.

built a mascot that runs my site and resents it. "i'm already holding this whole site together. don't distract me." it's the only part of the brand that talks back.

built in private for a year. never shipped a thing. fear of judgment, mostly. posting the work now.