Communication, Brand and Sports Marketing Consultant. https://teapawt.net/t.co/aeaoJi30B0 https://teapawt.net/t.co/BjX5IQoXse https://teapawt.net/t.co/SUBqJXSIom
Nairobi, Kenya
Joined March 2010
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Pinned Tweet
When it’s Eid, we wish all our Muslim brothers and sisters Eid Mubarak, similarly when it Diwali we say Happy Diwali…. It’s now my turn .. the acceptable wishes are “MERRY CHRISTMAS” .. not holidays ..it’s about Christ..I don’t get why we feel the need to be politically correct
Peter Gacheru retweeted
🏡 Today in Muramati, Laikipia, family, friends and volunteers unite for the inaugural Frank Ireri Legacy Build, building a home for Zipporah, a widow raising seven dependents in unsafe housing.
Honouring a legacy through action. Together, we build better futures.
#IVY2026
Peter Gacheru retweeted
It’s been 11 years since I got diagnosed with Multiple Myeloma. I’m not the same person that I was in 2015.
It’s been rough, tough, annoying, and tearful. However, there’ve been numerous moments of joy, happiness and love. I refuse to be a victim. I chose to live and love.
Peter Gacheru retweeted
TO MY FELLOW ATHLETES : THERE WERE CHAMPIONS BEFORE US .
Over the recent past years we have had a serious spike in cases of doping among our fellow athletes be it seniors / elite and juniors . This is has cause serious injury to the sport and the image of our great country Kenya
We all had ambitions and dreams when young and very green on what to do reach where our role models had reached, myself I started loving athletics deeply in 2004 when I watched the Athens Olympics, I am sure we all remember the 1-2-3 sweep in the steeple chase lead my Babayao Ezekiel Kemboi, Brimin Kipruto and Paul kipsiele Koech, it was the sweetest thing to watch and feel. I am sure we loved it and you were challenged to think and dream that in future you wanted to raise the Kenyan flag high in a major event, I too I was challenged
Our country was respected, applauded and our athletes were admired all over the globe
But things have changed over the last few years, our image is tainted and the respect we had is diminishing each day over unending and ever rising cases of doping but our athletes, infact on the socials we are being labelled as ‘cheats’😭
Every win by any Kenyan athlete is ‘tagged’ you never know maybe it’s another cheat wining 😭
It is sad 😢 it’s embarrassing . Our champions who came before us were cheered, they didn’t cheat, the founders kip keino is still remembered and respected world all over together with his group and the champions who came later after him and many more until recently, but why?
I want to remind you also that before you get to the start line, runway or that ring, remember one thing WE ARE KENYANS, we represent a country that its image in athletics before us was a country respected, loved, ‘feared ‘ in good faith before of its athletes prowess, please let us not forget this and we MUST take our image back to where it was, train well and smart, compete clean and win clean, we have very young ones who are looking after us as role models, let us not destroy them, let us show them the right way: THE CLEAN SPORT,
Rules and regulations that govern this sport were not brought to punish any athlete but to protect the clean athletes
Keep in mind that after us exit many more champions are coming up, Do you want them to be disrespected and called cheats ? On my side NO!
Remember the society were we come from, our families, friends and anybody else you connect because of your talent, they put much respect, believe and trust in us
Let’s be considerate to them also, they feel let down and cheated to supporting us
When you get banned they are hurt, they carry that burden too,they will look back and say this guy we respected and supported was just a fake person cheated his or her life up, it is painful
I have seen close friends and colleagues banned, it is equally very tough to accept but that is life I have come to know about this sport, people who we looked up to and supported in their prime times and tough times just only to get Sanctioned and banned, you get shocked, lose truest and everything good you can think of.
It has become tough lately , but I think we can redeem our image, we can do what the legends did:STAY TRUE TO THE RULES AND REGULATIONS OF THE SPORT :RUN CLEAN WIN CLEAN
Athletics Integrity Unit@Anti-Doping Agency of KENYA OfficialAthleticsKenya AKMinistry of Youth Affairs, Creative Economy and SportsNOCK- Olympics KenyaAyumba Peter NjorogeAyodiMuigai KiguruCelestine Karoney
Citizen TV KenyaNation
Peter Gacheru retweeted
With just hours left to the Standard Chartered Marathon, most people today are prepping for a good race tomorrow.
The motivation to finish is even greater for Michael Panther who’ll be taking part in the 42Km wheelchair race. Michael is raising funds for @HopeMobility
Peter Gacheru retweeted
I had the rare opportunity to meet Michael Panther to know more about his organization @hope_mobilitykenya and the commitment he has made to providing wheelchairs to more children living with a disability.
Peter Gacheru retweeted
This Sunday thousands will take part in the annual SC Marathon. One of them is Michael Panther, who grew up in the turbulent times of South Sudan’s war. A sudden illness and the chance to get treatment resulted in him being airlifted to a refugee camp in Kenya.
OPINION: Kenya Should Prioritize Athlete’s Financial Welfare Beyond Title Competition capitalfm.africa/opinion-ken… @CapitalFMKenya
Peter Gacheru retweeted
SBM Bank Kenya is eyeing new capital to sustain growth after doubling its net profit for the nine-month period ended September 2026, riding on increased lending and higher transactional income. zurl.co/Nojky
Peter Gacheru retweeted
The Kenyan Premier League is back!⚽️ 🥅
Started the afternoon at Ulinzi Grounds, watched @tusker_fc beat Ulinzi FC 2-0. Good clean game. Ulinzi have a wicked striker, good lad. We are watching.
Now at Police Sacco for the NBI United vs KCB FC game. @nairobiunitedfc @KCBFootball
Peter Gacheru retweeted
It’s Chicago Marathon & I am excited about the Women race
Can Sharon Lokedi 🇰🇪 conquer a 3rd American City?
✅ 🥇 2-time Boston Marathon Champion (2025 & 2026)
✅ 🥇 NewYork Marathon Champion (2022)
✅ 🥈 2024 Boston & 2025 NY
✅ 🥉 2023 NY
Peter Gacheru retweeted
Eliud Kipchoge wins the Nike Melbourne Marathon Australia 🇦🇺 , the 3rd stop of the Eliud World Tour.
His winning time of 2:09:10 is a new Course record.
Oceania wraps up the first year of the World Tour.
📹 Courtesy of organizers
Peter Gacheru retweeted
Our CEO @pgacheru had the pleasure of presenting @JuneChepkemei , CEO - @magicalkenya, with the trophies from the #PRSKExcellenceAwards2025, recognising our work together on the WRC Safari Rally East Africa campaign, which took home Consumer Relations Campaign of the Year and went on to win Overall PR Campaign of the Year.
A proud moment for both teams and a reflection of what’s possible when strategy, creativity, and strong partnerships come together.
Why Data will determine the future value of African sport undefined/sports/2026-09-18-why-data-will-determine-the-future-value-of-african-sport-1 via @thestarkenya
Peter Gacheru retweeted
Americans Working in Kenya, There's No Tax Treaty Protecting You
A lot of Americans relocating here assume the tax side is already handled, there's a treaty, someone in Washington sorted this decades ago, standard stuff. It isn't. Kenya has double taxation agreements with the UK, Canada, Germany, India, South Africa, and a growing list of others. The US isn't on it.
Here's why that actually matters. The US is one of the only countries in the world that taxes its citizens on worldwide income no matter where they live. Most countries tax based on residency, you live there, you pay there. The US doesn't work that way. So an American earning a salary in Nairobi is on paper, on the hook to both Kenya and the US for the same income, with no treaty in place to formally divide up who gets what.
It goes further than income tax too. No treaty also means no totalization agreement, the kind of arrangement that normally stops you from paying into two countries' social security systems for the same work. Without it, contributing to both Kenya's NSSF and US Social Security at once is a real possibility, not a theoretical one.
None of this means double taxation is guaranteed, the US gives its citizens abroad two main tools regardless of treaty status. The Foreign Earned Income Exclusion lets you exclude a set amount of foreign earned income from US tax entirely. The Foreign Tax Credit lets you offset US tax owed with what you've already paid to Kenya. Used properly, these usually prevent the worst of it. But they require active filing and planning, they don't happen automatically the way a treaty would quietly handle things in the background.
This is the part that catches people, treaty countries create a kind of legal autopilot, you don't have to think about it much. Without one, you're relying on correctly using US domestic provisions every single year, and getting it wrong doesn't just cost money, it can mean real exposure with the IRS down the line.
If you're American and Kenya is the plan, this is worth a proper conversation with a tax professional who understands both sides before you assume it's already covered.
Peter Gacheru retweeted
1/2 Kenya Earned Nairobi 2029. Please Spare Us the Sour Grapes, Mr. Lawton.@Lawton_Times
Matt Lawton's piece in The Times ("It's wrong London lost out on World Championships to nation tainted by doping," September 15) is not sports journalism. It is a tantrum wearing a press badge, dressed up in the language of "integrity" by a man whose own country just lost a contest it assumed was rigged in its favour. Let me give him the facts his editors apparently couldn't be bothered to check.
Its official Kenya is off WADA's watchlist. Lawton knows this and buried it. Lawton wants readers to believe Kenya's doping crisis is a live, unresolved scandal. It is not, and he knows better, because the timeline is public record. Yes, WADA placed Kenya on its compliance watchlist in October 2025 after flagging 35 deficiencies. By March 2026, five months before this article was published, WADA formally closed the case and removed Kenya from that watchlist, after Kenya overhauled its governance, its investigations unit, its results management, and its athlete monitoring systems to the global regulator's own satisfaction. That is not a Kenyan press release. That is WADA's own verdict. A journalist with any interest in accuracy would have led with it instead of hiding it behind a paywall of outrage.
Kenya backed that reform with $25 million over five years, an additional annual commitment of KSh 600 million, and new legislation criminalising doping. Ask yourself how much of that discipline Lawton has demanded from British Athletics, from British Cycling, from any UK federation that has quietly buried its own doping and abuse scandals over the years. The silence is instructive. Yes, the numbers are ugly. That's what happens when you don't hide the rot.
I won't insult anyone by denying the sanction numbers. They are real. But Lawton wants credit for Lord Coe "exposing" Kenya's problem, then wants to punish Kenya for the exposure. You cannot have it both ways. A country that lets the Athletics Integrity Unit operate freely on its soil, catch its own athletes, and publish the results is not a country hiding a crisis. It is a country that got caught, said so publicly, and fixed it under global scrutiny, in under two years. Compare that transparency to how long European federations sat on their own doping and cover-up scandals before anyone in the British press called for a boycott of their bids.
This was a contest. London lost it. That's the part Lawton can't stomach. Nairobi didn't inherit this championship. It beat London, Rome and Munich in a formal bid process, decided by a 26-member World Athletics Council, most of whom have no stake in Kenyan politics. Sebastian Coe said plainly that Nairobi came back with a stronger proposition than its failed 2025 bid. A renovated Kasarani Stadium, fan interest data showing 68% of Kenyans rate their interest in athletics as high against a 39% global average, and a second-place finish on the medal table at the 2025 Tokyo World Championships with seven golds. London brought a stadium and a cheque book. Kenya brought a nation that actually loves the sport. The council noticed the difference. Lawton calls that corruption. Grown-ups call it losing.
Peter Gacheru retweeted
Our primary player recruitment focus at @tusker_fc is Kenya 🇰🇪 first. Our international recruitment targets a mix of experienced players, guys with continental football experience and talented young guys who can be nurtured to play in Europe.
#TotalenergiesCAFCC
Peter Gacheru retweeted
What happens after the bid is won?
We talk a lot about winning the right to host major sporting events. But what happens next?
Who benefits? Where does the money go? And how do local businesses become part of the opportunity?
Those were some of the questions we unpacked at the @SportsBizAfrica Forum in Kigali with Maëva Haguma, Kyle Schofield and Peter Gachery.
A really interesting conversation on making sports tourism work beyond the event itself. 🇷🇼
#SportsBizAfrica #SportsTourism #SportsBusiness #AfricanSport #MajorEvents #Kigali
As former professional athletes we need to talk about the investment mistakes that we made, between the ages of 18 and 21 I bought four super cars.. had I invested that money, I would have millions today - Rodney Strasser former AC Milan player.. @AfricaSportsbiz #sba2026
