I accelerate corporate growth. 3x marketing leader. Watching the changes. Author "Gold in the Water." Defiantly optimistic.
Palo Alto, CA
Joined April 2011
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PH Mullen retweeted
New newsletter: AMERICA, 1926. WHAT LIFE WAS LIKE 100 YEARS AGO ON AMERICA’s 150th BDAY
Hands down, the most fun I had writing a historical essay this year. I went through a widely forgotten, chart-filled 1,500 page report on life in the 1920s commissioned by Hoover just before the depression, to paint a picture of how much and how little has changed in the last century. Feat.:
- the booming auto and radio industries
- the rise of early female empowerment and decline of child labor
- familiar fears of technological disemployment alongside unprecedented growth
- rapid urbanization, horrific agrarian deflation, and the demise of America’s farming identity
- manufacturing is booming but nothing is growing faster than wholesale transportation and retail sales jobs
- a golden age for print
- familiar anxieties about declining birthrates and too much immigration
- and half the country still has no electricity or indoor plumbing
… all illustrated with gorgeous 100-year old graphs on yellowed paper.
open.substack.com/pub/derekt…
Phenomenal to be partnering with @MSFT and @satyanadella on the frontier compute of #AI at @OfficialKoreAI
ICYMI, full @NoPriorsPod discussion at @Microsoft Build with @satyanadella
01:48 – Reflections from Microsoft Build, ecosystem
03:12 – MAI Training, Model Strategy
05:48 – Complexity of Real-World Deployment of AI
07:33 – Augmenting Human Capital
09:37 – Harnesses for Enterprise
11:49 – Value Capture By Developers
15:09 – Can Everybody Operate at the Frontier?
15:51 – The Definition of IP in 2026
17:38 – Vendor vs. Enterprise Agents
21:48 – Predictions on Model Pricing
24:02 – Durability of SaaS, SaaSpocalypse
25:58 – What Satya’s Coding Himself
28:18 – Future of Engineering
30:54 – How Microsoft Can Be More Ambitious?
34:36 – Data Centers and Community Impact
38:01 – AI’s Impact on Society
39:52 - AI and Education
PH Mullen retweeted
What I tell my kids about AI and getting involved NOW. "You Don’t Need Sunlight to Strike a Match" On resilience, personal dimension, and finding your own fire when the conditions aren’t perfect. #AI #GTM simplypetermullen.substack.c…
PH Mullen retweeted
"Morning Coffee with #Claude" What happens when an #AI-first marketer starts the day with a conversation about operational range and creative possibility. simplypetermullen.substack.c…
PH Mullen retweeted
It's a "Battle for Your Optimism" #AI will destroy us...no, it saves us. Here are forces competing for your attention, and why optimism is a discipline. simplypetermullen.substack.c…
PH Mullen retweeted
How to GTM this thing called life in 2026. simplypetermullen.substack.c…
My latest --> CMO Growth Engine strategies: 95% of B2B buying decisions are made when you're not in the room (often LONG BEFORE you even know the buyer). Train machines to showcase your product and win the sale. simplypetermullen.substack.c…
Hands in my lap. My car self-driving over Santa Cruz mountains.
On my phone, AI is synthesizing 34 recorded meetings from the first 2 nonstop weeks of my new job.
I’m talking into the air. Building strategy.
My words become TCP Packets. They hop across 10 networks.
Parts of them ping around the globe in milliseconds.
Then land inside Claude as instructions.
Human and Tools.
52 MPH. Here comes a turn. The car self-glides.
My nervous hand returns to my leg.
Van Halen on Spotify.
It’s so easy to feel overwhelmed by all this.
Yet at the same time, the sunset coming through the windshield feels like sunrise.
open.substack.com/pub/simply…
I’ve joined Kore.ai as Chief Marketing Officer. I get to drive impact at one of the world’s most innovative AI companies!
Here’s what it means:
We’re at one of the most consequential inflection moments in history.
Everything is Tumult.
Everything is Opportunity.
Amidst this, the most consequential shift in technology is happening at the Agentic AI level.
That’s where the deepest value is unlocking.
Project by project.
Business by business.
simplypetermullen.substack.c…
It's a "Battle for Your Optimism" #AI will destroy us...no, it saves us. Here are forces competing for your attention, and why optimism is a discipline. simplypetermullen.substack.c…
"Morning Coffee with #Claude" What happens when an #AI-first marketer starts the day with a conversation about operational range and creative possibility. simplypetermullen.substack.c…
What I tell my kids about AI and getting involved NOW. "You Don’t Need Sunlight to Strike a Match" On resilience, personal dimension, and finding your own fire when the conditions aren’t perfect. #AI #GTM simplypetermullen.substack.c…
"The Ultimate BOD Dashboard" (Video on GTM Growth): a visual walkthrough of the board reporting framework for PE-backed marketing leaders. simplypetermullen.substack.c…
"The Ultimate Board of Directors Dashboard for PE Portfolio Companies" (GTM Growth essay) -> Here's a one-page marketing dashboard framework for board reporting, PE metrics, and executive visibility into pipeline performance. simplypetermullen.substack.c…
"The Cheapest Growth Engine You’ll Ever Build" (GTM Growth insights) Rolling Thunder strategy: how capabilities beat differentiation, and differentiation beats results claims in B2B marketing. simplypetermullen.substack.c…