“Meaning is assigned once an inspired idea is followed through.” - @RickRubin 💡
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There’s gotta be soul in the product. It needs to convey emotion, personality, give you a strong feeling. That’s what it’s about
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The aesthetics of the cultural artifacts we create can allow for them to have great cultural impact. But that impact is determined by culture, not by aesthetics. A thing is not iconic until it has an impact on the people - until it has significant cultural relevance.
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As designers, we aren’t just creating aesthetics. Nor are we just creating function for a specific end use. We are creating cultural artifacts.
Life is not about things, brands, concepts, ideas, art, money, or status, it’s about people. All of the former should be directed to support the latter.
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Most people aren’t looking for truth. They’re looking for a worldview that “works” for them. Or they’re looking for reinforcement for the one they already have.
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Anyone else notice that @Adobe account access doesn’t actually make signing in to your adobe account any easier?
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