princess

Social media managers are responsible for how a brand shows up, communicates and builds a relationship with its audience. That includes strategy, content planning, creation, publishing, community management and analysing what’s working. That work has value, and it deserves fair pay. Sales also depend on your offer, pricing, website, sales team and customer experience. A social media manager cannot guarantee that people will buy when they don’t control all of those things. Even a paid ads specialist cannot guarantee that ₦2m will become ₦4m every day. Social media managers should be accountable for the outcomes within their role. Asking them to guarantee followers, engagement, leads and revenue before they deserve fair compensation is exactly the problem I’m talking about.