@pmassociation

The Performance Marketing Association was founded by industry leaders to connect, inform and advocate on behalf of this growing industry.

 global
thepma.org/blog
Joined January 2009
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  • Followers5K
1.2KMedia
Prompt-Proofing Your Partner Program: How iAffiliate Management Uses Generative Commerce Partnerships to Win AI Citations for Brands buff.ly/0GjVyTS

Prompt-Proofing Your Partner Program: How iAffiliate Management Uses Generative Commerce Partners...

Applying legacy keyword tactics and last-click payouts to non-linear search keeps your brand out of AI answers. Learn how Rick Gardiner uses generative commerce partnerships to capture high-value LLM...

everflow.io
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Join other members at Legacy Table March 23-26. This exclusive, invitation-only experience brings together accomplished leaders with more than a decade of industry experience for intentional conversations, shared wisdom, and meaningful connections. buff.ly/UMbKuWO
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How is your team using AI? Unlike typical surveys, our PMA AI Survey is open-ended with few required questions—we just want your real-world insights and guidance needs. Answer a couple of quick questions (and uncover potential PR op for your company): buff.ly/S8v8Ide

PMA AI Adoption, Use Cases & Challenges Survey - The PMA

The purpose of this survey is to collect real-world examples of how professionals across the affiliate, partnership, and performance marketing industry are using AI within their organizations and...

thepma.org
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Awin Launches MCP, Bringing Data Into AI Assistants buff.ly/jxJZm3r

Awin MCP: Connect Awin Data To ChatGPT And Claude | Awin

Awin MCP connects Awin data to ChatGPT and Claude so teams can ask questions and act faster.

awin.com
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Thou Shalt Not Conquest? buff.ly/z6WnhjE

Thou Shalt Not Conquest? The Case for Browser Extensions | FMTC

Are browser extensions bad for affiliate marketing? Brook Schaaf makes the case for conquesting, comparison shopping, and the value extensions bring to the channel.

fmtc.co
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Self-nominations are now open for positions on the PMA Board of Directors! We are looking to elect 5 people for the 2-year term of January 2027 to December 2028. If you are interested or would like more information: buff.ly/hiBeFl4

2027 PMA Board of Directors Nominations Open - The PMA

Follow The Performance Marketing Association has officially opened up the self-nomination process for the 2027 Board of Directors. All Bronze, Silver, Gold, Platinum, and Industry Champion members in...

thepma.org
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Product Feeds in Affiliate Marketing: The Data Layer Behind Modern Publisher Commerce buff.ly/sBKLTaZ

Product Data Feeds for Affiliate Marketing

Explore how product data feeds help publishers manage pricing, stock, merchant options, offers and affiliate links across commerce content.

nucleuslinks.ai
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The FTC Is Looking for More Than Just #ad buff.ly/yEJJORo
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Everflow Bridges AI and Partner Data to Automate Analytics at Scale buff.ly/dtyoVyT

Everflow Blog - Everflow Bridges AI and Partner Data to Automate Analytics at Scale

Partnership teams can now use AI and natural language to monitor performance, diagnose link issues, and audit compliance metrics in real time.

everflow.io
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NucleusLinks has been named Best Technology at the European Affiliate Awards 2026. buff.ly/BRMJ0t5

#europeanaffiliateawards #eaa2026 | NucleusLinks by Affinity

We won Gold! 🏆   NucleusLinks has been named Best Technology at the European Affiliate Awards 2026.   A special thank you to the team at Zilch for trusting us to power their affiliate growth.   Our...

linkedin.com
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We’ve Seen This Movie Before. The AI Citation Is the New Facebook Like. buff.ly/fTvKdoA

We’ve Seen This Movie Before. The AI Citation Is the New Facebook Like. | Partnerize

The Facebook Like didn't disappear because marketers stopped caring about audiences. The market simply matured. The questions became harder. Engagement mattered more than audience size. Conversion...

partnerize.com
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How Publishers Can Grow Commerce Revenue as Search Traffic Declines: Takeaways from Affinity Conversations (from PMA Member NucleusLinks by Affinity) buff.ly/nQ9eJcw

How Publishers Can Grow Commerce Revenue as Search Traffic Declines

Search traffic is changing. Learn how publishers can grow commerce revenue by following audiences, creating demand and getting more value from every click.

nucleuslinks.ai
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PMA AI Adoption, Use Cases & Challenges Survey buff.ly/kHnbhzO
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How a Financial Services Brand Grew Market Voice by 23% in the New AI Era (from PMA member Acceleration Partners) buff.ly/QntH7vg

AI Search Case Study: Growing Share of Voice with GEO

See how a financial services brand used GEO and affiliate partnerships to double its AI share of voice and increase LLM citations by nearly 60%.

accelerationpartners.com
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PMA Member tickets for Affiliate Summit West are now available. Reach out to Dori for more information.
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Important Information! The ballots have been sent out to all member companies for voting on the proposed industry toolbar standard. If your company did NOT get yours, please reach out to Tricia. Here is the final text that we are proposing: buff.ly/GCB4UIy
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How to Win Cyber Week 2026 (from PMA Member Acceleration Partners) accelerationpartners.com/res…

Cyber Week 2026: Affiliate Marketing Strategies for Q4

Discover the affiliate marketing strategies shaping Cyber Week 2026, from AI-driven discovery and partner mix to smarter holiday spending.

accelerationpartners.com
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ICYMI: Video replay is now available from our recent webinar. Publisher Landscape in an AI Affiliate World: Emerging Recruitment and Partnership Strategies buff.ly/iBQCjoV

Webinar Replay: Publisher Landscape in an AI Affiliate World - The PMA

Follow The PMA recently hosted a webinar entitled “Publisher Landscape in an AI Affiliate World: Emerging Recruitment and Partnership Strategies.” This webinar was produced by the PMA Publisher...

thepma.org
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Everflow Empowers Global Brands to Accelerate Cross-Border Partner Payouts everflow.io/post/everflow-em…

Everflow Blog - Everflow Empowers Global Brands to Accelerate Cross-Border Partner Payouts

Non-US brands can now onboard in minutes, fund wallets in local currencies, and pay out partners worldwide, no US business entity, SSN/EIN, or complex compliance setup required.

everflow.io
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Visibility Isn’t Value: The Missing Layer in AI Commerce (from PMA Member @Partnerize) buff.ly/paON9Fd

Visibility Isn't Value: The Missing Layer in AI Commerce | Partnerize

The AI era isn't creating a visibility problem. It's exposing a value problem.

partnerize.com
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