We personally downloaded all 2020 trend reports we could find, but read like four at most?! This is an excellent meta-analysis that identifies overlapping trends from 30 reports
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'There are countless posts tagged “NRR” (“not Rothy’s related”): life updates, appeals for advice, and questions about other brands.' buff.ly/2TlQtqu
"While the combination of brands and product categories, disparate sponsors, and social mission could seem like a lot for one space, it’s probably an accurate reflection of mind of the customer theSkimm has shown again it knows so well."
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"Social networks have surpassed search engines as the go-to product research channel for Gen Z."
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Some Gen Zs prefer sustainability over fast-fashion. Others don't:
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What we're reading: 'A DTC shift is on the horizon.'
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What we're reading: Beauty trends in 2020—CBD, brick-and-mortar, sustainability.
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What we're reading: Instagram best practices predictions for 2020.
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"Fashion is becoming a game of data science — the brands that can connect the data points best, win."
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"It means that retailers need to streamline backend operations, enhance both online and offline experiences and think creatively about promotions."
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"ThirdLove buys a mix of traditional TV and addressable TV ads, and measures traditional TV ads and addressable TV spots with website visits, conversions and cost-per-actions using third-party TV analytics software."
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"Black Friday is a huge event for online retailers and ecommerce marketers. With enough preparation, you can maximize the potential of this great holiday season."
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Interesting podcast on the importance of data in digital marketing!
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"A great proportion of all generations in the U.S. approve of "brands who champion environmental initiatives," according to the Morning Consult research."
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Polyphonic & Co retweeted
Tonic is a new app that gives you a personalized selection of reads every day. No breaking news or hot takes. Just a cool, calm place to discover the best of the internet. Try it for free on iOS here.
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