Popcorn GTM is a fractional marketing agency that helps early-stage restaurant technology startups build traction and grow.
East Coast
Joined November 2021
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Restaurant tech M&A is up 45%. In a consolidating market, a category gets bought as a platform. A feature gets absorbed as a line item.
Which one are you? popcorngtm.com/blog/restaura…
Web3 didn't die in restaurants. It went undercover.
The NFT era crashed. The one company still winning with the tech refuses to even say the word, and sells dinner instead.
The tech that survives stops introducing itself. popcorngtm.com/blog/web3-did…
McDonald's U.S. Q3: fewer guests, bigger checks, comps down 0.2%.
A positive comp built entirely on check growth isn't a win. It's a warning light. And a regional chain can't ride that treadmill like the Golden Arches can.
popcorngtm.com/blog/mcdonald…
"Contact us for pricing" doesn't send buyers to your rep. It sends the AI model to the competitor who published the number.
94% of B2B buyers use an LLM to research. Here's how restaurant tech brands get on the shortlist: popcorngtm.com/blog/b2b-buye…
Only 1 in 10 restaurant operators call themselves leading edge.
So stop selling "cutting-edge" to people who want a calmer Friday night and a better margin.
The 5 stage content system for restaurant tech marketers: popcorngtm.com/blog/restaura…
Same Wendy's, same lunch. The soda machine built my custom Diet Coke in under a minute. The kiosk turned a burger and fries into a 10 minute ordeal. Fast food is finally admitting the kiosk bet went sideways. popcorngtm.com/blog/fast-foo…
44% of restaurants plan to replace or seriously upgrade their POS this year. Walled garden or open road? The label won't help you. These four questions will. popcorngtm.com/blog/walled-g…
Dunkin' gave away 20 cups per store and got a national news cycle. The cup was the trailer. Protein Milk was the movie.
Pair a loud moment with the product you want people using 6 months from now: popcorngtm.com/blog/hot-girl…
39% of consumers say the pumpkin spice tax is real. Plenty pay it anyway. Starbucks doesn't wait for fall, it decides when fall starts. Here's what independents should steal (and skip): popcorngtm.com/blog/scarcity…
A restaurant logo on its own is worth about $19 on eBay. We pulled 7,720 sold listings across 22 brands to find out what makes the rest of the price. Spoiler: time and scarcity, not fan devotion. popcorngtm.com/blog/what-res…
Gen Z: "eating out is too expensive."
Also Gen Z: restaurant spending up 7% YoY, almost double millennials.
What that means for your menu prices (hint: it's not a blank check): popcorngtm.com/blog/gen-z-sa…
Your restaurant tech video is too long for LinkedIn and too thin for a CFO. Why? It's trying to be a demo AND an explainer. Pick the job before you hit record. popcorngtm.com/blog/demo-vid…
Monday hot take: your slow night doesn't need another discount. It needs a reason to show up. Discounts train guests to wait. Stories fill seats.
More operator-first thinking every week in Restauromics. Subscribe free at popcorngtm.com
What's your best slow-night play?
The government just recounted restaurant sales and found the industry is $190 billion smaller than everyone thought, which makes it the first inventory count in history to come up short without anybody blaming the line cooks. popcorngtm.com/restauromics
McDonald's Franchisees Are Pushing Back on an $800,000 Remodel Bill. Pricing AI Is Under Fire Too. popcorngtm.com/restauromics