@ppcliveuk

Your PPC Community Live and In-Person! Next Event February 4th - https://xitter.cf/t.co/hluevshbfq Founded/Tweets by @themarketinganu.

 London, UK
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Joined April 2022
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693Media
A useful ecommerce PPC report should not only include spend, revenue and ROAS. Read the full article: Why Great ROAS Doesn’t Always Mean Great Business ▸ bit.ly/4g6zqCX #ROAS #PPCChat #PPC
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Ameet has audited thousands of accounts across countless industries, and one principle has never changed: every Google Ads account has its own definition of a “good” lead. Read more 👉 bit.ly/3KJ7RCr #GoogleSRolloutProcess #TrackRealOutcomes #FollowerAskedAmeet
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First, lead quality was nearly identical to Search — something many PPC pros would not expect from PMax. Read more 👉 bit.ly/4oil8Qg #LowerCost #PPCChat #PPC
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Website visitors from November and December become warm leads in January, but only if you've stayed connected with them. Read more 👉 bit.ly/4pg4Dph #CapturingCheaperVisibility #AuctionDynamicsShift #MaintainFullThrottle
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Other agency owners often ask Slattery how Taikun hires so well. Read more 👉 bit.ly/3LW4vwa #JobDescriptionPulls #TotalFlexibilityOffered #IncrediblyHighExpectations
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In a niche industry, advertisers have a better understanding of what the user is looking for and are more likely to be able to craft their ads and landing page experiences to match. Read more 👉 bit.ly/45vYU7I #PaidSearchAds #IncreasingConversionEfficiency
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This is why ecommerce PPC teams should treat blended ROAS as a dashboard metric, not a steering wheel. Read more 👉 bit.ly/4g6zqCX #ROAS #PPCChat #PPC
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Good article on @ppcliveuk about the uncomfortable case that sometimes your self-doubt is accurate. Worth reading: ppc.live/post/ppc-imposter-s…

PPC Imposter Syndrome: What If Your Self-Doubt Is Accurate?

Learn how to distinguish imposter syndrome from genuine skill gaps by examining evidence, feedback, career outcomes and the limits of your expertise

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After that, make sure to add them as negative keywords in your DSA campaign to prevent your ads from overlapping or competing with each other. Read more 👉 bit.ly/448MHVo #DynamicSearchAds #ImproveCampaignPerformance #RealSearchBehavior
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A strong impression share means you're showing up consistently — and that often translates to stronger results. Read more 👉 bit.ly/4l3vUZO #ImpressionShare #AdPerformance #NonBudgetRelatedStrategies
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And Gabriel Gruter reminds us that graduating from “skilled” to “expert” often means understanding PPC “in creative, abstract terms.” Read more 👉 bit.ly/4oYXR6Q #StrategicThinking #ContinuousLearning #DrivePerformance
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This presentation from Neil Baker, Head of Media at Tug Agency, explores how AI is fundamentally transforming the search landscape and what it means for PPC professionals. Read more 👉 bit.ly/47VGRXZ #AuthenticContent #RigorousTesting #AiAdaptation
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Meta relies more heavily on view-through attribution, meaning it often claims conversions from users who simply saw an ad. Read more 👉 bit.ly/4vlcYuj #GoogleAds #PPCChat #PPC
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At this year’s Google Marketing Live, Google made it very clear that Search is moving toward conversational, AI-driven discovery. Read more 👉 bit.ly/4o2gaIR #GoogleAds #PPCChat #PPC
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New AI-powered ad formats inside AI Mode, Conversational Discovery ads and AI Max campaigns all point in the same direction: Google wants advertisers to optimise for intent, not just keywords. Read more 👉 bit.ly/4o2gaIR #GoogleAds #PPCChat #PPC
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At the same time, Google revealed that AI Mode queries are becoming significantly longer and more conversational, while non-text searches continue to grow rapidly. Read more 👉 bit.ly/4o2gaIR #GoogleAds #PPCChat #PPC
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PPC Imposter Syndrome: What If Your Self-Doubt Is Accurate? Also PPC Live #22 is happening on Wednesday - don't miss out! mailchi.mp/ppcliveuk/ppc-imp… #PPCChat

This is your last chance to get your PPC Live #22 ticket. Join us on October 21st! 🥳 

Also get our must reads on the blog about imposter syndrome, why people attend PPC Live, Slack conversation about chatGPT ads, and the PPC Live the podcast episode about the importance of saying NO...

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AI-powered Search ads are now designed to appear directly inside conversational experiences, where users ask complex, multi-layered questions rather than short search queries. Read more 👉 bit.ly/4o2gaIR #GoogleAds #PPCChat #PPC
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The automotive brands that adapt early to conversational search behaviour will be the ones best positioned for the next evolution of PPC. Read the full article: The End of Keyword-Centric PPC in Automotive Search ▸ bit.ly/4o2gaIR #GoogleAds #PPCChat #PPC
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We recently started working with an app-based business where the ambition was clear: grow quickly, drive installs, and generate leads. Read the full article: Why Good PPC Sometimes Starts Slower ▸ bit.ly/4vlcYuj #GoogleAds #PPCChat #PPC
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